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Reload Greece
An initiative that connects, educates and promotes innovative thinking and entrepreneurial action to the new generation of Greeks and Philhellenes who live
abroad
Outline
• Reload Greece – 5 Years Ahead• The Gap Reload Greece Addresses• The Role of Reload Greece• Why now?• Current Positioning• Long Term Vision• 6 Month Objectives:• Organizational Structure• Budget Structure
5 years ago Alekos attended a RG event and shared his vision about a 3 day beach music festival in Greece that would become a globally renowned event similar to what Ultra is in the US or what Sonar and Benicassim are in Spain.
Last month the festival took place for third year in a row in the island of Elafonisos and it was a great success! More than 5,000 people attended the event, doubling last year’s attendees. David Gueatta who played at the event for the first time this year, flew directly from Ibiza for his DJ set and after the event he said that there couldn’t be a better place to party than this one.
Elafonisos a traditional camping destination in Greece, has since become a popular tourism destination, with many 5 stars hotel popping up around the area helping the whole of Laconia area GRexit the crisis. This probably explains the 35% increase in tourism and the presence of Jennifer Aniston and Tom Hanks at the event.
As for Alekos and his team, they are already thinking
Reload Greece: A Gateway to and from Greece for new projects and startup ideas
ahead to next year. His presentation at TEDxAthens along with the positive publicity from international media such as the Rolling Stone Magazine have attracted the attention of sponsors, DJs and audiences which means that next year they might have to look for a bigger venue.
But how did all this happen? “I attended the RG Event, presented the idea, posted it on the Platform and it got viral”.
It was easy to connect with people with different backgrounds and skills and create a team through the platform.
Future plans?The team is growing and there are thoughts of introducing another festival that will move to a different
Helena Smithguardian.co.uk, Tuesday 25 June 2018
location in Greece each year in order to support different local economies.
Other than that, “RG introduced us to an investor who is interested to bring the festival to Turkey” says Alekos. “But before that I have to be in London from some important meetings with LiveNation, SONY and the O2.”
If you want to know more about Alekos, join the Reloaders next week were he will be talking about his story so far.
Once upon a time….
• There was a Greek term called “Paroikia”
Edgware Road, Bayswater• There was a sense of community.• People made connections• Knew and helped each other
These days…
No sense of belonging (no routine gatherings)
SporadicConnectione.g. uncoordinated Associations
Formal (e.g. Hellenic Centre)
Gap RG Addresses
Still…
- What can I do to help Greece?- How to relate to Greece?
How can I get global exposure?
Role of Reload GreeceHow can I get global exposure?
1. Platform for Reloaders Get Entrepreneurship into their minds Start projects “Graduate”: connect with incubators
2. Bridge from UK ->GR Educate about opportunities in Greece Start projects Connect with GR partners
- What can I do to help Greece?- How to relate to Greece?
3. Platform for speakers (from GR ->UK) to showcase achievements connect with investors find employees with global exposure
Why now?
1) Already proved we can do it- Team is part of the next generation- Young, enthusiastic, new faces, allow to dream
11,790 GR graduates20% find a job = 2,35850% in London = 1,179 fresh supply of people per year
Year Greeks Studying in UK Greeks Living in UK
2011 11,790 36,000
2) The Market & Demand Exist
Current PositioningRoad of the Entrepreneur
Active
Passive
Ad-Hoc Regular
Meet You @
Mentors &Luncheons
Establish a Reload way of doing things – What sets us apart:Youth, Openness, Regular Interaction, Community feeling
Workshops
Conference
Interaction
Participation
Long Term Vision
Events
Mentors & Lunch
Platform
Events
Workshops Trip to ALBA GR firms
Camp
COMMUNITYReloaders & Volunteers
1. Additional offerings: Mentors, Luncheons, Trips to GR firms Educational workshops and one off projects Ongoing relationship with established incubators
Conf Meet-ups
2. Follow up Platform Blog and Social media Idea ranking & Skills matching
3. Geographical Expansion
Resources VCs/Media/Partners
Education EducationEvents
London New York
1) Continue & Improve current offering• Meet @ Reload (Sept/Oct/Nov/Dec)• Mentor programme• Luncheons• Increase mix of geographical diversity • Connect with incubator partners• Conference - March• Educate: ALBA Camp• Platform design & concept
2) Secure Additional Resources• Legal form• Stakeholders
6 month Objective -Offerings
6 Month Objective - StakeholdersStakeholders Criteria of choice Value Proposition Success CriteriaBeneficiaries (Reloaders)
- Next Generation- Want to take action- Visionary
- Inspiration, support- Education & “Graduation”- Connection to GR
- Increase in numbers - Increase in quality- Start projects
Volunteers & Uni Reps
- Believe in RG Values- Willing to be trained
- Involvement with GR related project.- Enhance their resume
- Increase numbers & quality through RG induction process
Speakers - Prominent- Worth listening to
- Showcase their achievements- Connection to resources
- Self proposed
Mentors - Experienced- Role Models
- Community feeling- Give something back- Benefit of Connection
- 10 Mentors- Self proposed mentors
Sponsors - Sponsor’s terms should align with our objectives
- Help Greeks & Greece- Bring Greeks back home- Give exposure of Greece abroad
- 3 Long Term sponsors- Quality of events- Build Platform
Overall after 6 first months:RG won’t be just about the events. People will talk about
a community that is willing to support them and they want to give back to.
Organizational Structure
General Manager
Projects/Events
Manager
Conf Team
Mentoring/Luncheons team
Meet-ups team
Web/Multimedia
Manager
Head of Blog
2-3 Bloggers
Journalists
Marketing Manager
Analytics Manager
Creative Team
Filmer/Video Editor
Graphic Designer Photographer
Community Manager
Uni Reps
Translators
ResearcherResearcherResearcher
Accountant
Propose- Event Format- Event Venue- Speakers- Film crew
- Monitor Social Media Presence- Website- Create/Update Social Media accounts
- Social Media posts + replies- Content writing- Press Releases + Newsletters- Manage Creative Team
Ensure Blog is updated continuously - Interview speakers during events
- Interveiw people of interest not easily accessible in GR
Reports on:- Web Traffic- Like, Twitts etcAnalyze survey results
Volunteer Recruiting/Volunteer availability- Event Runners- PhotographersPR person for Reloaders (know them and their needs)The contact of Uni Reps
- 12 people team with clear roles- Part timers
Rewards?- Access to events, speakers, partners- Mention on website- Member- Recommendation? Other?
Greek Liaison2 1 1 1
1
1
1 1 1
1-2 1
Partnership Manager
Budget Structure“Business as usual” scenario “Unlimited resources” scenario
What if we had unlimited resources?
Unlimited Resources breakdown
