Re-thinking travel: disrupting an industry with startups

LH-INNOVATIONHUB.COM

RE-THINKING TRAVEL

Disrupting an Industry with Startups

Frankfurt, 7th of July 2015Contact: Sebastian [email protected]+49 151 5893 0459

mailto:[email protected]

RE-THINKING TRAVEL Disrupting the Travel Industry with Startups 2

What is the impact of startups?

$

What is our approach?

What is happening in our industry?

Living in exponential times1

23

4

„DAS INTERNET IST FÜR UNS ALLE NEULAND“


Angela Merkel

POPULATION GROWTH FUELS DIGITAL DEVELOPMENT


0

1

2

3

4

5

6

7

8

9

Internet Users Global Population

Global Population

(Billion)

2000 2010 2020

6%

23%

66%

3 BillionNew Minds

©PHD Ventures, Inc.

EXPONENTIAL EXAMPLE: COMPUTER CHIPS


20141956 2005

5 MB 128 MB 128 GB

$120,000 $99 $99

IBM 350 for RAMAC

X 1.000

X 30.000.000

THERE IS NO GUTT-FEELING FOR EXPONENTIAL GROWTH – 30 steps


Exponential StepsLinear Paces

26 times around the

world

1.5 time aroundthe world

1.000km1 time across

Germany

1km

1 1 2 2 3 4 4 8 5 16 6 32 7 64 8 128 9 256 10 512

11 1.024 12 2.048 13 4.096 14 8.192 15 16.384 16 32.768 17 65.536 18 131.072 19 262.144 20 524.288

21 1.048.576 22 2.097.152 23 4.194.304 24 8.388.608 25 16.777.216 26 33.554.432

27 67.108.864 28 134.217.728 29 268.435.456 30 536.870.912

31

1.073.741.824

7RE-THINKING TRAVEL Disrupting the Travel Industry with Startups

YOUR MOST IMPORTANT INNOVATION PROJECT HOW DO YOU REACT?

1 2 3 4 5 6 7 8 9 10

0.20% 0.40% 0.80% 1.60% 3.20%6.40%

12.80%

25.60%

51.20%

102.40%

years

1% after 3 years? Go, let´s

put more pressure on those lazy

innovation guys.

Let´s kill it. Fail early!

Right? Ok, 2 more years.

Damn it. Enough is

enough. I don´t throw good money after bad money!

Would you have

reached that point?

target

THINGS CHANGE MORE RAPIDLY THAN EVER BEFORE


In 10 years, it´s

predicted that

40% of the

Future 500

companies

will no longer exist.

67years

15

years

Average lifespan of a company listed in the S&P 500

1920

Today

Source: Richard Foster, Yale University

WHAT IS HAPPENING IN TRAVEL?


TRAVEL HAS NOT CHANGED FOR THE PAST 10 YEARS...

10

We are so bored...

Such inefficiency – it‘s a waste of my time!

Highly intransparent information: Where is the gate? Will we pass by a pharmacy?! Is there free space in the lounge?

RE-THINKING TRAVEL Disrupting the Travel Industry with Startups

...ALTHOUGH DIGITALISATION HAS CHANGED EVERYTHING

11

Inspiration Research Planning Traveling SharingBooking

Catalogue Guidebook Tips from personal contacts

Travel agency ATB-ticket Tourist map Photo album

2005

2015


ALIENS ARE ENTERING OUR VERTICAL

12RE-THINKING TRAVEL Disrupting the Travel Industry with Startups

TRAVEL + STARTUPS = BIG BUSINESS

13

88 billion €

36000M€

11000M€

8800M€

1600M€

1400M€ 920M€

880M€

370M€

640M€

480M€

150M€

700M€

6 billion €

<>

Digital Travel Applications Traditional Airline‘s Infrastructure


WHAT IS THE LUFTHANSA INNOVATION HUB DOING?



LETS SHAPE THE JOURNEY OF TOMORROW

WHERE EVERY SINGLE TRAVELER WORLDWIDE WILL TOUCH ANY OF OUR PRODUCTS DURING THEIR TRAVEL

HOW DO WE OPERATE?

16

ACT & THINKlike startups

BUILDstartups

PARTNERwith startups


Examples of current activities

Lufthansa Innovation Hub - Airline Dialog

ACT & THINKlike startups

BUILDstartups

PARTNERwith startups

+49 157 359 839 14hellomissioncontrol.com

Mission Control

hellomissioncontrol.com

Lufthansa API

developer.lufthansa.com

various cooperation

testcases


Do you feel stressed while arranging all your travel needs?

Do you dream of a personal 24/7 assistance taking care of all things travel?

Do you want immediate access to this service even before downloading another travel app?

Ask yourself…

… then test us now!

Lufthansa Innovation Hub - Airline Dialog

Exclusive Access now!

SMS MCMVPCSS to 0157-35983914


DEAR FUTURE,WELCOME ON BOARD!

Dear audience, thank you for your attention!

Frankfurt, 7th of July 2015Contact: Sebastian [email protected]+49 151 5893 0459

mailto:[email protected]