Hotel Revenue SummitB a r c e l o n a , 2 7 t h M a y 2 0 1 5 . W B a r c e l o n a

Presented By:Yogeesh ChandraExecutive Vice President - Hospitality

THE DATA JOURNEY

Structure

Process

Filter

THREE LARGE DATA SOURCES

INDUSTRY

• RATEGAIN

• OTHERS

INTERNAL

• HOTEL DW

• OMNITURE

• ANALYTICS

3rd PARTY

• BLOOMBERG

• OXFORD UNITERSITY

• UN WTO

• CONSUMER INSIGHTS

Things are CHANGING in EUROPE

WHAT’s CHANGING AROUND US

More Growth in 2015

Bercelona, Rome, London, Paris, Lisbon, Berlin in TA Top 25

Clients seeking Shared and Authentic Local Experience

Sharing Economy – AirBnB – 6 Million Guests in 190 Countries

AirBNB Geneva has reached 16% of Hotel Room SupplySource: Economic Forecast PwC 2015STR Global for Benchmarking

SUPPLY OUTLOOK

Over 50,000 new rooms added in Europe in 2014

New Pipeline is less than 2013 by 14,000

Enhancing the quality – 79% Planning Refurbishment (Choice Hotel Pulse Check)

2015 – Best positioned Cities include Dublin, Madrid, London Rom, Prague, Porto

Amsterdam, Edinburgh and Barcelona whereas…Geneva, Zurich and Moscow not really

Growth Driven by ADR and Occupancy. Dublin @ 7%, Madris 5.6%, BCN 3.5%

Source: Economic Forecast PwC 2015STR Global for Benchmarking

Madrid at number 2 and

BCN at number 9 in cities with RevPar growth

Forecast

Source : Room For Growth 2015 PwC report

RevPAR GROWTH FORECAST FOR EUROPE 2015 and 2016

BCN Moves a Rank up in Occupancy.

Madrid maintains its

position

GOOD NEWS FOR BARCELONA (Occupancy Tracker)

Source : Room For Growth 2015 PwC report

Source : Room For Growth 2015 PwC report

BCN Moves 2 Ranks up in

ADR.Madrid moves a

rank up

GOOD NEWS CONTINUES ( ADR Tracker)

RevPAR Tracker

So there is more Revenue to be

made….How will you Capitalize

on this sentiment?

Source : Room For Growth 2015 PwC report

CURRENCY FLUCTUATION – How would you use it

- How did the business grow in 2006?

- USD is at an all time high in the last 10 years – How would you tap this source market?

Source: XE.com

The Dropping OIL

- You just became more expensive for Russia

- Have Airlines dropped their prices yet?

Source: XE.com

- Adventure Tourism

- Cultural Tourism

- Blue Tourism

- Language Learning

WHAT DO TRAVELLERS LIKE TO DO HERE?

Source : EU COMMISSION REPORT Tourism Industry report