PowerPoint Presentation
DornochMarch 13, 2016
Steve KeenanTravelPerspective
How communities can thrive in telling their own tourism
stories..
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Lilian Groves, Durham Cathedral
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Welsh Valley ambassadors
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The Welsh Valleys: valleys.co.uk
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Your people
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Your people
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William Bakker, Think! SocialBe clear about what you offer. Make
a stand about what you are and what you focus on. Dont try to be
something to everyone. Have a laser focus and own what youre best
at.Self determination is key for defining how you want visitors to
see a place
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New role for national tourist boardsTo facilitate creativityOne
of the single biggest requirements for growth lies in our own
hands: working together asa collective to a common agenda -
(Scottish Tourism Alliance 2020 Vision)
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New role for national tourist boardsTo facilitate creativityTo
be a distributing media company
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New role for national tourist boardsTo facilitate creativityTo
be a distributing media companyTo be a hub of digital excellence to
help the entire DMO region (Digital Tourism Scotland, 2015)
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Scottish Tourism Week 2016
Please follow us on Instagram at scottishtourismweek and
remember to hashtag #STW2016
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How to be a better Instagrammer
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Strengths of Venture North?Surf and seasportsThe weather:
Northern Lights, dark skies, Shipping ForecastBirding and
wildlifeThe 500 mile roadtrip: castles and history
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HEBRIDES, FAIR ISLE, CROMARTY17
The people
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The people: Iceland Pt 2
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ICELAND ACADEMYSUSTAINABILITY19
Community tourism benefits
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Venture North: the five year planWork out what you stand for and
what you excel atCreate a digital communityAnd a video/image team:
colleges, brands, enthusiastsSupport from national body: stats,
research, support, moneyWork with your biggest supporters
ambassadorsIdentify who can write/edit, your Destination
ReportersLiaise/share ideas with neighbours eg., Moray
SpeysideStick with it: digital will be top dog but will take
time
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