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Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
All rights reserved 2012 | www.northernlight.nl
PRESENTATIEMUSEUM BATTLE
PETER SLAVENBURG
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NORTHERNLIGHTour motto
NORTHERNLIGHT宗旨
tell me and I will forget 告之,则恐遗忘
show me and I may remember 师之,铭记于心
involve me and I will understand 引之,学以致用
Confucius 孔子
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
DESIGN PROCESSdigital experiences
Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
NORTHERNLIGHT INSIGHTS
CONCEPT DESIGN
What
What will the application do.
Who
Who will be using the application. Will they use the application alone or together. (personas)
How
How will people use the application. Are there different ways in which people can use the application. Is it cross medial?
Where/ When
Where and when will people use the application. Are there different places/ time periods your application will be used.(scenario sketch)
Why
Why would people use the application. How and why will people use the Fishery app
Where and when will people use the Natuurmonumenten app
Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
NORTHERNLIGHT INSIGHTS
OUTLINE DESIGN
1st flowcharts
How will de navigation of the app work. Where do you need pop ups/ how many menu items are necessary/ can you alway go back etc
Storyboard
A walk trough the app as if it was a movie. What happens when, what is the atmosphere
Look and feel
What will be the look and feel of the app. Think about colors and typography (different devices!), but also the style of transitions and music.
Storyboard of Amon & Amara - an Egyptian adventure
(detail) of the flowchart of the Ming Quest
paper model of the Natuurmonumenten app
Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
NORTHERNLIGHT INSIGHTS
OUTLINE DESIGNSCREEN DESIGN AND PAPER PROTOTYPE
Concept
Do people like the concept, do they think they would use it
Logic
With a paper-model you can test if the logic you use is understood by other people.
Screen designs
Choice of fonts, colors, images, illustrations
Paper prototype
Qualitative tests just with paper prints
Combine all the feedback you have in your flowcharts and storyboard. So that all the little details are clear for all the partners in the project. Note that the programmer will use this documentation intensively.
Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
NORTHERNLIGHT INSIGHTS
DETAILED DESIGN
Design UI elements
Design all the buttons, pop ups and menus you will use in your app.
Improve flowcharts and storyboard
Gather and develop content
Gather or develop all the content you need for your app. Texts, images, soundscapes etc.
Combine all elements
To have a good overview of your design you combine all the elements per page
photoshop document of the Ming quest
Grasweg 77 1031 HX Amsterdam The Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 | 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
NORTHERNLIGHT INSIGHTS
PRODUCTIONPROOF OF TECHNOLOGY > BETA > LAUNCH
A good communication and cooperation with the programmer(s) is essential for a good app.
Testing prototypes
During the programming phase, betas en prototypes will be tested.
Communication
launch
Launch, continuously improve, from 1.0 to ...
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
创造美好体验的七则箴言
the seven commandments for a great experience
我们的设计七则
OUR SEVEN COMMANDMENTS
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
讲述故事
the shortest distance between two people is a story
创造美好体验的七则箴言
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
真材实料
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
身体力行
创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
突出重点
创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
我们,并非我
创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
激发灵感
Every subject is interesting!
创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
爱与热情
创造美好体验的七则箴言
All rights reserved 2011 | NorthernLight | Grasweg 77 1031 HX Amsterdam The Netherlands ¦ www.northernlight.nl ¦ [email protected] 3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai China, 200041 ¦ 3层, 3号楼 陕西路600号 静安区,上海 中国,邮编200041
CONTACT
General
[email protected]/northernlightnl
T +31-20 535 37 37
Grasweg 771031HX AmsterdamThe Netherlands
3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai, China, 200041
Peter SlavenburgDirector
[email protected] +31 6 5110 8067Skype peterjmslavenburg