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Karwa Tours (KaT)
Karwa Tours Experiences on Offer…
Doha City Tour (KaT Hopper )
Doha Night Tour
(KaT Rania)
Educational Tours
(KaT-a-log)
Shopping Tour (KaT Walk)
Desert Safari (Sand KaT)
Airport Transfer +Tour Packages
2
Karwa Tours
Attractions:
• Experience a totally different view of Doha on board our
open top double decker KaT-HOPPER bus. There is no
place in the city that you can not reach with KaT Hopper.
• Hop On Hop Off (from 09:00 hrs - 17:00 hrs)
• Adults – 140 Qar Children 3-11 yrs - 70 Qar
• Children below 3 yrs ride for free.
KaThopper- Open Top Bus
3
The Circular Route
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Hop on Hop off double-decker tickets valid for 24 hours from the time you
purchase the ticket and exchange your confirmation voucher for a boarding
ticket.
The single circular KaThopper tour includes 3- 4 hrs of double decker
sightseeing, attractions, and time for shopping! The tour includes a
welcome drink , a welcome kit , the Downtown Tour, free admission to the
Qatar Islamic Museum, a visit to souq waqif (traditional market of Doha)
and a tour of Pearl Qatar.
City Tour Attractions
Museum of
Islamic Arts
Katara
City Center
KATARA showcases not only Qatar’s, but diverse cultures from different countries of the world as
well. It resembles the simplicity and sentiments of the past, at one fell swoop gives you a glimpse of
what’s in-store for the future.
Pearl QATAR
CornicheSouqwaqif
Dhow Harbor
5
Karwa Tours : Proposed Plans
6
A budget of 500,000 Qar has been allocated for the project.
Plan is to pilot the route with 1 Karwa open top double-decker
sightseeing bus, another bus to be added post –pilot phase.
Costs associated with recruiting, training, and paying
operational crews will be calculated during the Pilot run for 2
quarters.
Marketing, advertising, and public relations costs, including the
cost of setting tour information booth and making sales and
reservations, and related marketing, as well as conventional
print and broadcast advertising, and public relations activities
are included within budget.
Discussions with Qatar Tourism Authority for sponsorship /
partnership are ongoing.
Two sight seeing tours have been conducted for mapping the
route and feasibility study .
One of them being with an established sight-seeing tour
operator running the sightseeing tour business in Qatar.
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Keys to Success:
In descending order of importance, the five critical keys to success for Sight
seeing Tour Bus service are:
Employing an experienced, highly professional management team that
combines vision; realism; financial ability; solid knowledge of the Doha
tour/sightseeing market; familiarity with, and belief in the utilization and
benefits of the latest informational technologies.-Project Team
Intelligent, progressive, and aggressive marketing that identifies the
company as a different kind of player, one that is sharper and smarter,
with a higher level of professionalism and operational standards than any
of the existing tour operators in Qatar. -SBD
Concentration on safety, with highly trained, dedicated, and professional
personnel, caring for the customer and the customer's needs and
straightforward, understandable fare pricing will form key pillars of the
marketing strategy.- HR / SBD
Identification, through careful market research, of unserved or under-
served routes in the city that may be of interest to our customers and
enable high load factors and profitable operations. - SBD
Use of open top-style doubledecker buses that offer an unobstructed
view of the city from the top deck and offer a high level of comfort, safety,
and fuel and operational efficiency. – KSU
Use of information technology to reduce staffing and other operational
cost; expand the potential market base; readily capture sales
opportunities; and enhance customer convenience and satisfaction. -ITC
Karwa Tours : Proposed Plans
Karwa Tours : Proposed Plans
8
Hours of Operation
KARWA Tour Service will be operating seven days a week. During the Pilot
Phase , service will begin at 8:30 am untill 6:00 pm during the winters
Our night tour service , if deployed, can begin at 6:30 pm untill 09:00 pm
during the pilot phase.
Start up considerations :
In vehicle technology (PA System, LCD screens , Headsets, multilingual
audiovisual system etc)
Cost of Brochures, pamphlets, fliers, Direct mail, advertisements and
sales promotion literature etc
Pre-opening Promotion & Advertisement
Recruitment and Salaries (pre-opening) – Guide / Conductor
Uniforms
Paint Job, wrapping for Buses
Parking facility for buses at the starting point , souq etc. Cost of on-board operational activities ( welcome drinks , welcome kit
Stationery etc)
Requirements for next steps :
Operational Business Strategy and Implementation Plan – SBD
Operational readiness of the Buses - Mass Transit / KSU
Recruitment of Tour Guide /Conductor – HR
Direct mail, advertisements and sales promotion literature – SBD
Market Competition, analysis and segmentation – SBD
Sales Incentives, Pricing Strategy and forecasts – SBD & Finance
Projected Cash flow, P&L ,ROI and Breakeven analysis – Finance.
EXPERIENCE OUR UNIQUE AQUATIC BUS RIDE. SEE DOHA BY
LAND AND FROM THE SEA.
For the first time in DOHA. Karwa Tours has brought an exciting and
unique ride . Aqua KAT is a fun filled exciting tour that will take you
around the beautiful city sights and dreamy scenes of the past as
well as the modern present of DOHA . Sitting from the vantage point
of your Aqua KaT BUS seat, you get to see the scenes on land as
well as the water. The Doha Cornice is a waterfront promenade
extending for several kilometers along the Doha Bay in the capital
city of Doha. AS KaT Splash Aqua Bus cruises into the Doha
Cornice, beautiful architecture unfold before you very eyes of the
Doha bay. There is a tour Guide inside the bus.
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AquaKaT - Amphibious Bus
Karwa Tours
Our educational tour itineraries go beyond just seeing the sights.
Through professionally guided tours and insight into each
destination, Karwa Tours, through KaT-a-Log, invites schools and
school students to become actively engaged in the local culture.
Do you have an Event or Product Launch? We can give you unique
travel programs which would leave an indelible mark on the
participants. Karwa Tours has many options, especially with our
Open top Party Bus.
Corporates and Social Organizations, clubs and associations can
enjoy a special program for celebrations, networking or bonding.
10
KaT-a-Log (School Educational / Social Tour)
Airport Transfer +Tour Packages
Ground Transport Desk
The Ground Transport Desk is a 24-hour counter catered
to handle all passengers’ transportation requests and
queries. It is located in the Arrival Hall of Doha
International Terminal.
The Airport TAXI Service serves all hotels in Doha.
Please approach the Ground Transport Desk at the
Arrival terminal Hall.
Buy our airport transfer service and get a 10% discount
on a minimum booking of 4 persons for any of our tour
packages.
Buy our airport transfer service and get a 10% discount
on our limousine services for a minimum booking of 3
days.
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Cultural Tour
North of Qatar Tour
Water Sports Activities
Moon Dhow Trips
Overnight camping
ORYX Farms, Camel Tracks
Night Tours
Shopping Tour
Desert Safari
Group Tours
Karwa Adventures
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Short Term Rollout Long Term Rollout
FUTURE ATTRACTION:
• Experience a totally different view of the Doha Skyline at night
on board our open top double decker.
• Begin the evening with a stopover at the Night Souq (Souq
Waqif ), where shopping is not just an experience but a
celebration. Bring your Family along for leisurely night out of
entertainment, dining, and of course, loads of traditional and
cultural shopping.
• And just when you think you've seen it all, there's more. It's
time for "Splashdown" in the waters of Doha Cornice watching
the skylines from the sea, the kind of view you just won't get
anywhere else.
KaTrania - Night Rider Tour
13
Karwa Tours
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Karwa Safari (SandKaT)
Future Attraction: Desert Safari
Join us for an unforgettable Desert Safari experience. We are Qatar’s best
Desert Safari company with our experienced drivers and world-class desert
camp. You will be collected from your hotel at 3pm by one of our professional
English speaking tour guides and head towards our fully-equipped desert camp
where you will be greeted by ‘welcome drinks’ and Arabian sweets. You’ll be
given the chance to really feel a part of the exotic location by trying some
Arabian costumes.
15
KaT-Walk (Shopping Tour)
Future attraction :
Simply Shopping!!!
First stop will be at the Souq Waqif (Traditional Market) for
trinkets, handicrafts, souvenirs and more, then a visit to the
sparkling world of the Gold Souq. The last stop will be at one
of the famous Qatar’s Shopping Malls of your choice:
City Center, Villagio, Land Mark and The Mall.
Karwa Tours
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THANK YOU
Karwa Tours Business presentation compiled by Strategy & Business Development