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Karwa Tours (KaT)

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Page 1: Presentation 1 - Prepared for Tour Bus Service

Karwa Tours (KaT)

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Karwa Tours Experiences on Offer…

Doha City Tour (KaT Hopper )

Doha Night Tour

(KaT Rania)

Educational Tours

(KaT-a-log)

Shopping Tour (KaT Walk)

Desert Safari (Sand KaT)

Airport Transfer +Tour Packages

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Karwa Tours

Attractions:

• Experience a totally different view of Doha on board our

open top double decker KaT-HOPPER bus. There is no

place in the city that you can not reach with KaT Hopper.

• Hop On Hop Off (from 09:00 hrs - 17:00 hrs)

• Adults – 140 Qar Children 3-11 yrs - 70 Qar

• Children below 3 yrs ride for free.

KaThopper- Open Top Bus

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The Circular Route

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Hop on Hop off double-decker tickets valid for 24 hours from the time you

purchase the ticket and exchange your confirmation voucher for a boarding

ticket.

The single circular KaThopper tour includes 3- 4 hrs of double decker

sightseeing, attractions, and time for shopping! The tour includes a

welcome drink , a welcome kit , the Downtown Tour, free admission to the

Qatar Islamic Museum, a visit to souq waqif (traditional market of Doha)

and a tour of Pearl Qatar.

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City Tour Attractions

Museum of

Islamic Arts

Katara

City Center

KATARA showcases not only Qatar’s, but diverse cultures from different countries of the world as

well. It resembles the simplicity and sentiments of the past, at one fell swoop gives you a glimpse of

what’s in-store for the future.

Pearl QATAR

CornicheSouqwaqif

Dhow Harbor

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Karwa Tours : Proposed Plans

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A budget of 500,000 Qar has been allocated for the project.

Plan is to pilot the route with 1 Karwa open top double-decker

sightseeing bus, another bus to be added post –pilot phase.

Costs associated with recruiting, training, and paying

operational crews will be calculated during the Pilot run for 2

quarters.

Marketing, advertising, and public relations costs, including the

cost of setting tour information booth and making sales and

reservations, and related marketing, as well as conventional

print and broadcast advertising, and public relations activities

are included within budget.

Discussions with Qatar Tourism Authority for sponsorship /

partnership are ongoing.

Two sight seeing tours have been conducted for mapping the

route and feasibility study .

One of them being with an established sight-seeing tour

operator running the sightseeing tour business in Qatar.

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Keys to Success:

In descending order of importance, the five critical keys to success for Sight

seeing Tour Bus service are:

Employing an experienced, highly professional management team that

combines vision; realism; financial ability; solid knowledge of the Doha

tour/sightseeing market; familiarity with, and belief in the utilization and

benefits of the latest informational technologies.-Project Team

Intelligent, progressive, and aggressive marketing that identifies the

company as a different kind of player, one that is sharper and smarter,

with a higher level of professionalism and operational standards than any

of the existing tour operators in Qatar. -SBD

Concentration on safety, with highly trained, dedicated, and professional

personnel, caring for the customer and the customer's needs and

straightforward, understandable fare pricing will form key pillars of the

marketing strategy.- HR / SBD

Identification, through careful market research, of unserved or under-

served routes in the city that may be of interest to our customers and

enable high load factors and profitable operations. - SBD

Use of open top-style doubledecker buses that offer an unobstructed

view of the city from the top deck and offer a high level of comfort, safety,

and fuel and operational efficiency. – KSU

Use of information technology to reduce staffing and other operational

cost; expand the potential market base; readily capture sales

opportunities; and enhance customer convenience and satisfaction. -ITC

Karwa Tours : Proposed Plans

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Karwa Tours : Proposed Plans

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Hours of Operation

KARWA Tour Service will be operating seven days a week. During the Pilot

Phase , service will begin at 8:30 am untill 6:00 pm during the winters

Our night tour service , if deployed, can begin at 6:30 pm untill 09:00 pm

during the pilot phase.

Start up considerations :

In vehicle technology (PA System, LCD screens , Headsets, multilingual

audiovisual system etc)

Cost of Brochures, pamphlets, fliers, Direct mail, advertisements and

sales promotion literature etc

Pre-opening Promotion & Advertisement

Recruitment and Salaries (pre-opening) – Guide / Conductor

Uniforms

Paint Job, wrapping for Buses

Parking facility for buses at the starting point , souq etc. Cost of on-board operational activities ( welcome drinks , welcome kit

Stationery etc)

Requirements for next steps :

Operational Business Strategy and Implementation Plan – SBD

Operational readiness of the Buses - Mass Transit / KSU

Recruitment of Tour Guide /Conductor – HR

Direct mail, advertisements and sales promotion literature – SBD

Market Competition, analysis and segmentation – SBD

Sales Incentives, Pricing Strategy and forecasts – SBD & Finance

Projected Cash flow, P&L ,ROI and Breakeven analysis – Finance.

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EXPERIENCE OUR UNIQUE AQUATIC BUS RIDE. SEE DOHA BY

LAND AND FROM THE SEA.

For the first time in DOHA. Karwa Tours has brought an exciting and

unique ride . Aqua KAT is a fun filled exciting tour that will take you

around the beautiful city sights and dreamy scenes of the past as

well as the modern present of DOHA . Sitting from the vantage point

of your Aqua KaT BUS seat, you get to see the scenes on land as

well as the water. The Doha Cornice is a waterfront promenade

extending for several kilometers along the Doha Bay in the capital

city of Doha. AS KaT Splash Aqua Bus cruises into the Doha

Cornice, beautiful architecture unfold before you very eyes of the

Doha bay. There is a tour Guide inside the bus.

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AquaKaT - Amphibious Bus

Karwa Tours

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Our educational tour itineraries go beyond just seeing the sights.

Through professionally guided tours and insight into each

destination, Karwa Tours, through KaT-a-Log, invites schools and

school students to become actively engaged in the local culture.

Do you have an Event or Product Launch? We can give you unique

travel programs which would leave an indelible mark on the

participants. Karwa Tours has many options, especially with our

Open top Party Bus.

Corporates and Social Organizations, clubs and associations can

enjoy a special program for celebrations, networking or bonding.

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KaT-a-Log (School Educational / Social Tour)

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Airport Transfer +Tour Packages

Ground Transport Desk

The Ground Transport Desk is a 24-hour counter catered

to handle all passengers’ transportation requests and

queries. It is located in the Arrival Hall of Doha

International Terminal.

The Airport TAXI Service serves all hotels in Doha.

Please approach the Ground Transport Desk at the

Arrival terminal Hall.

Buy our airport transfer service and get a 10% discount

on a minimum booking of 4 persons for any of our tour

packages.

Buy our airport transfer service and get a 10% discount

on our limousine services for a minimum booking of 3

days.

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Cultural Tour

North of Qatar Tour

Water Sports Activities

Moon Dhow Trips

Overnight camping

ORYX Farms, Camel Tracks

Night Tours

Shopping Tour

Desert Safari

Group Tours

Karwa Adventures

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Short Term Rollout Long Term Rollout

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FUTURE ATTRACTION:

• Experience a totally different view of the Doha Skyline at night

on board our open top double decker.

• Begin the evening with a stopover at the Night Souq (Souq

Waqif ), where shopping is not just an experience but a

celebration. Bring your Family along for leisurely night out of

entertainment, dining, and of course, loads of traditional and

cultural shopping.

• And just when you think you've seen it all, there's more. It's

time for "Splashdown" in the waters of Doha Cornice watching

the skylines from the sea, the kind of view you just won't get

anywhere else.

KaTrania - Night Rider Tour

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Karwa Tours

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Karwa Safari (SandKaT)

Future Attraction: Desert Safari

Join us for an unforgettable Desert Safari experience. We are Qatar’s best

Desert Safari company with our experienced drivers and world-class desert

camp. You will be collected from your hotel at 3pm by one of our professional

English speaking tour guides and head towards our fully-equipped desert camp

where you will be greeted by ‘welcome drinks’ and Arabian sweets. You’ll be

given the chance to really feel a part of the exotic location by trying some

Arabian costumes.

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KaT-Walk (Shopping Tour)

Future attraction :

Simply Shopping!!!

First stop will be at the Souq Waqif (Traditional Market) for

trinkets, handicrafts, souvenirs and more, then a visit to the

sparkling world of the Gold Souq. The last stop will be at one

of the famous Qatar’s Shopping Malls of your choice:

City Center, Villagio, Land Mark and The Mall.

Karwa Tours

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THANK YOU

Karwa Tours Business presentation compiled by Strategy & Business Development