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PR market in France

Claire GianniniAnthony RoussellePierre Babinet

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2007-French compagnies’ expenses in PR: 17,5 billions euro

Global communication expenses:31,8 billions euro

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Targets of PR expenses

Targets of PR expenses

61%

39%Clients & consumers

Other publics

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Targets of PR expenses

Targets of PR expenses

8% 10%

11%

13%14%

19%

25%

Public authorities &collectivities

Associations

Employees

Shareholders & inverstors

Distributors & partners

Prescribers

Medias

5

0 10 20 30 40 50

Medias

Prescribers

Distributors & partners

Shareholders & inverstors

Employees

Associations

Public authorities & collectivities

Clients & consumers

Investments repartition

Industries

Services

% of total budget

6

PR & employment

3000 employees

220 agencies

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French PR representatives

ANAE: event communication

AACC: communication agencies

UJJEF: corporate communication

UDA: announcers

SYNTEC: PR agencies

COM Publique : Public communication

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Politics and PR in France

The Sarkozy strategy

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10

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12

13

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19

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