OTAKU TOURISM

Presented by : Bonnie Juliana

Kirene Valeria

Anime Anime : Animation style characterized by using colourful graphics, vibrant characters and fantastic themes. The earliest commercial

Japanese animation dates to 1917.

Hayao Miyazaki : Director of the movie “Spirited away” which won the Academy Award for the best animated feature film.

Manga: are comics created in Japan, or by Japanese creators, conforming to a style

developed in Japan in the late 19th century.

Osamu Tezuka : The characteristic anime style emerged in 1960 with the works of Osamu Tezuka

who is considered as the God of Manga.

Popular Anime Characters

Totoro Pikachu

Doraemon

Pokemon

Hello Kitty

Astro Boy

Slam Dunk

One Piece

ANIME STUDIOS IN JAPAN

ANIME

MUSEUM

Ishinomori Mangattan Museum Opened in 2001 to commemorate the works of manga artist Shotaro Ishinomori.

Fujiko F Fujio Museum

Gainax

Suginami Studio Ghibli

Toei Animations

Mecca of AnimeHouses 40 animation companies

Fine Art Museum dedicated to fine art and animation Founded by Hayao Miyazaki

They produced the anime version of works by many legendary manga artists including Go Nagai, Eiichiro Oda, Shotaro Ishinomiri

Gainax typically worked on stories developed on existing manga

Chibi Maruko-Chan Land

Gundan Front Tokyo

Sanrio Puroland

Namja Town

J – World Tokyo

Anime attractions in Japan

One Piece Theme Park

Anime shops in Japan

Akihabara Electric Town , The Tokyo Anime Center and Mandarake

Otaku Otaku is a Japanese term for people with obsessive interests.

Literal meaning – “your home”.

Its contemporary usage originated with Akio Nakamori's 1983 essay in the magazine Manga Burikko.

Nowadays Otaku is a subculture of international manga and anime fans.

Otaku tourism Otaku tourism: travel by mainly male fans of otaku subculture to anime ‘sacred sites’ (the locations that feature in favorite anime).

Anime pilgrims are pioneers. Otaku tourists are followers. The fundamental motivation of travellers is to visit the sites that appeared in anime.

Anime pilgrimage began in the 1990s. Otaku tourism and anime pilgrimage are core elements of the Japanese government’s ‘Cool Japan’ strategy in the 2010s.

The touristic behavior patterns of anime pilgrims:

Anime pilgrims tend to travel individually or in small groups, and group tours are rare.

The touristic behavior patterns of anime pilgrims:

1. Take photographs of the locations they visit from the same angles that the places are shown in the anime.

2. Leave mementos or evidence of their trips such as objects, comments or illustrations.

3. Take laptop computers or mobile phones with them and provide live updates or pilgrimage diaries in real time on internet notice-boards, blogs or video sites like YouTube.

4. Decorating cars with anime stickers and illustrations.

5. Dressing up in the costumes and appearances of anime characters.

6. The acceptance of interaction between travellers and host community, and among fellow travellers.

Research Outline Tourism problem: There is lack of information about otaku tourists and their characteristics.

Aim statement: -To create a detailed description of Otaku tourists. - Main source markets; -Socio-economic characteristics (age, sex, occupation, level of income); - Touristic motivation; Significance of the research: It will help to create Otaku tourism industry

Theory: Push/Pull Motives Pull Factors/ intrinsic motivations: E.g. Desire, interests, etc.

Push Factors/extrinsic motivations E.g. Promotion, costs, location, nature disaster, economic, etc. e.g

Research Area and Research Question

Research Area: Otaku from China, Hong Kong and Taiwan Research Question: 1. Who are the tourists visiting Anime destination in Japan 2. Why do the tourists from China, Hong Kong and Taiwan visit Anime destination in Japan?

Methodology Research Paradigm: Positivist Research Positivists view reality as consisting of sensible facts that can be investigated through empirical inquiries based on scientific observations (Gray, 2004).

Ontology: Realism ontology

Epistemology: Objectivism epistemology The objectivism epistemology believes the meaningful reality exists objectively, regardless of individuals’ awareness of its existence or not (Crotty, 1998).

Theory: Pull/Push Motives in Tourism

Qualitative approach.

Questionnaire- Survey

Data Collection(Ideally, 500 participants, who are Otakus, from each researched location)

References Arai, H., 2005. Intellectual property strategy in Japan. International Journal of Intellectual Property: Law, Economy and Management, 1, 512. Available from: http://www.ipaj.org/english_journal / pdf/Intellectual_Property_Strategy.pdf [Accessed 2 June 2014].

Beeton, S., Yamamura, T. and Seaton, P., 2013. The mediatisation of culture: Japanese contents tourism and pop culture. In: J. Lester and C. Scarles, eds. Mediating the tourist experience: from brochures to virtual encounters. Farnham: Ashgate, 13954.

Chua, B. H., 2012. Structure, audience and soft power in East Asian pop culture. Hong Kong: Hong Kong University Press.

MacWilliams, M., ed., 2008. Japanese visual culture: explorations in the world of manga and anime. New York: M. E. Sharpe.

Okamoto T. (2014) Otaku tourism and the anime pilgrimage phenomenon in Japan. Japan Forum, 27:1, 12-36

Seaton, P., & Yamamura, T. (2014, December 13). Japanese Popular Culture and Contents Tourism – Introduction. Japan Forum.

Thank you for the attention!