Point inside

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  • 1. A1.PERU
  • 2. MAJOR TRENDSh"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 3. 1. World as retail experience. 2. Pre-view shopping. 3. Tablet enable service. 4. Selling the ideal. 5. Every store as agship. 6. Complementary curaPon. 7. Resolving decors. 8. Taking the store to the costumers. 9. Instant show and tell. 10. Group clout. h"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 4. 2. PRE VIEW SHOPPINGh"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 5. Los disposiPvos mviles y la tecnologa GPS permiten a los compradores conocer detalles sobre las Pendas incluso antes de visitarlas. h"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 6. Implicancias: 1. Permite al retail proporcionar informacin en Pempo real sobre la Penda. 2. Permite proporcionar informacin que mejora la experiencia de compra. 3. Permite proporcionar informacin relevante para el comprador, por ejemplo, recomendaciones y descuentos. h"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 7. Insider access h"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 8. Point Inside es una aplicacin basada en la tecnologa Google Maps. Permite desarrollar aplicaciones con planos del interior de la Penda. h"p://www.slideshare.net/PSFK/ps5-presents-future-of-retail-report?from=ss_embed A1.PERU
  • 9. h"p://www.poinPnside.com/ A1.PERU
  • 10. Pointer Inside ha transformado la experiencia de compra permiPendo a los retailers interactuar con sus clientes a travs de sus telfonos mviles en los diferentes puntos a lo largo de la ruta de compra. h"p://www.poinPnside.com/ A1.PERU
  • 11. Cmo funciona? 1. Engagement engine. Enve mensajes personalizados. 2. Micro locaPon. Ubique a sus clientes en todo momento. 3. Indoor mapping. Proporcione a sus clientes rutas al interior de la Penda. 4. AnalyPcs. Conozca mejor a sus clientes. h"p://www.poinPnside.com/products-services/interact-plaform/ A1.PERU
  • 12. Meijer is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Maijer is credited with pionering the modern supercenter concept in 1962 () The chain was ranked N 18 on Forbes list of Americas Largest Private Companies and 19 in Fortunes 2008 The 35 largest U.S. Private companies. h"p://en.wikipedia.org/wiki/Meijer A1.PERU
  • 13. h"p://www.meijer.com/ A1.PERU
  • 14. h"p://itunes.apple.com/us/app/meijer-nd-it/id386911976?mt=8 A1.PERU
  • 15. Whats not to love about this app? It helps me gure out when to go and get quickly in and out of the store. I can plan my trip by browsing sale items and using the shopping list. I can clip mperks and cash them in automaPcally when I shop. I love the maps too. Customer Review. h"p://en.wikipedia.org/wiki/Meijer A1.PERU
  • 16. h"p://itunes.apple.com/us/app/meijer-nd-it/id386911976?mt=8 A1.PERU
  • 17. h"ps://market.android.com/details?id=com.meijer.ndit A1.PERU
  • 18. h"ps://market.android.com/details?id=com.meijer.ndit A1.PERU
  • 19. h"ps://market.android.com/details?id=com.meijer.ndit A1.PERU
  • 20. h"ps://market.android.com/details?id=com.meijer.ndit A1.PERU
  • 21. We thought this was a great service for our customers. An app is just an app if it doesnt make the users life easier. Elizabeth Wilson, head of ecommerce, markePng and promoPons at Meijer Inc., Grand Rapids, MI. h"p://www.mobilemarketer.com/cms/news/database-crm/9790.html A1.PERU
  • 22. h"p://youtu.be/NCLnMMvC4kI A1.PERU
  • 23. h"p://youtu.be/NCLnMMvC4kI A1.PERU
  • 24. h"p://youtu.be/NCLnMMvC4kI A1.PERU
  • 25. h"p://youtu.be/NCLnMMvC4kI A1.PERU
  • 26. Noviembre, 2011 Omar Vite A1.PERU

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