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A1.PERU
A1.PERU
MAJOR TRENDS
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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1. World as retail experience. 2. Pre-‐view shopping. 3. Tablet enable service. 4. Selling the ideal. 5. Every store as flagship. 6. Complementary curaPon. 7. Resolving decors. 8. Taking the store to the costumers. 9. Instant show and tell. 10. Group clout. h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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2. PRE VIEW SHOPPING
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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Los disposiPvos móviles y la tecnología GPS permiten a los compradores conocer
detalles sobre las Pendas incluso antes de visitarlas.
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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Implicancias: 1. Permite al retail proporcionar información
en Pempo real sobre la Penda. 2. Permite proporcionar información que
mejora la experiencia de compra. 3. Permite proporcionar información relevante
para el comprador, por ejemplo, recomendaciones y descuentos.
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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Insider access
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
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Point Inside es una aplicación basada en la tecnología Google Maps. Permite desarrollar aplicaciones con planos del interior de la Penda.
h"p://www.slideshare.net/PSFK/ps5-‐presents-‐future-‐of-‐retail-‐report?from=ss_embed
A1.PERU h"p://www.poinPnside.com/
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“Pointer Inside ha transformado la experiencia de compra permiPendo a los retailers interactuar con sus clientes a través de sus teléfonos móviles en los diferentes puntos a lo largo de la ruta de compra”.
h"p://www.poinPnside.com/
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¿Cómo funciona? 1. Engagement engine. Envíe mensajes
personalizados. 2. Micro locaPon. Ubique a sus clientes en
todo momento. 3. Indoor mapping. Proporcione a sus clientes
rutas al interior de la Penda. 4. AnalyPcs. Conozca mejor a sus clientes.
h"p://www.poinPnside.com/products-‐services/interact-‐plaform/
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“Meijer is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Maijer is credited with pionering the modern supercenter concept in 1962 (…) The chain was ranked Nº 18 on Forbes list of “America´s Largest Private Companies” and 19 in Fortune´s 2008 “The 35 largest U.S. Private companies””.
h"p://en.wikipedia.org/wiki/Meijer
A1.PERU h"p://www.meijer.com/
A1.PERU h"p://itunes.apple.com/us/app/meijer-‐find-‐it/id386911976?mt=8
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“What's not to love about this app? It helps me figure out when to go and get quickly in and out of the store. I can plan my trip by browsing sale items and using the shopping list. I can clip mperks and cash them in automaPcally when I shop. I love the maps too”.
Customer Review.
h"p://en.wikipedia.org/wiki/Meijer
A1.PERU h"p://itunes.apple.com/us/app/meijer-‐find-‐it/id386911976?mt=8
A1.PERU h"ps://market.android.com/details?id=com.meijer.findit
A1.PERU h"ps://market.android.com/details?id=com.meijer.findit
A1.PERU h"ps://market.android.com/details?id=com.meijer.findit
A1.PERU h"ps://market.android.com/details?id=com.meijer.findit
A1.PERU
“We thought this was a great service for our customers. An app is just an app if it doesn’t make the users life easier”.
Elizabeth Wilson, head of ecommerce, markePng and promoPons at Meijer Inc., Grand Rapids, MI.
h"p://www.mobilemarketer.com/cms/news/database-‐crm/9790.html
A1.PERU h"p://youtu.be/NCLnMMvC4kI
A1.PERU h"p://youtu.be/NCLnMMvC4kI
A1.PERU h"p://youtu.be/NCLnMMvC4kI
A1.PERU h"p://youtu.be/NCLnMMvC4kI
A1.PERU Omar Vite
Noviembre, 2011
