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Jeremy Perrin, sales director at CaminoWays.com and Greenlife Tours, shares his expert knowledge on how to organise successful overseas charity challenges. Presentation prepared for the Institute of Fundraising Northern Ireland Annual Convention, November 2013. Jeremy specialises in groups and charity fundraising treks at CaminoWays.com and Greenlife Tours, and he has spent many years working in the charity sector developing overseas treks throughout the world. He has trekked in North and South Africa, Eastern Europe, USA and the Middle East. http://www.caminoways.com/blog/charity-treks-challenges/
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Organising an Overseas Challenge
A presentation by Jeremy PerrinFrom CaminoWays.com
Overseas Charity Challenges
Organising an Overseas Challenge
Introduction
Organising an Overseas Challenge
Summary
• Charity Treks - what are they?• Why do an Overseas Trek?• Types of Overseas Treks• Setting up an Overseas Challenge • Promoting a Charity Trek• Sample Trek• Conclusion• Questions
Organising an Overseas Challenge
Overview
• Fundraising Event • Recruitment• Support• Travel• Follow up
Organising an Overseas Challenge
Internal Skills
• Event Management • People Management • Destination Management• Budgets• Follow up
Organising an Overseas Challenge
Types of Challenges
• Hiking / Walking • Cycling• Horse Riding • Multi Challenge
Organising an Overseas Challenge
Challenge Destination
• What would your supporters like to do?• What would suit your
supporters? • Type of challenge?• Do you have experience
in a location?
Organising an Overseas Challenge
Challenge Partner
• Get three quotes• Meet with the tour operator, where possible• Ensure that the tour operator has experience in
the destination• Agree terms • Check references
Organising an Overseas Challenge
Challenge Recruitment
• Create marketing / PR plan • Contact all supporters • PR – Local media / Patron or Celeb Partner / National media• Website• Partners website • Social Media • Recruitment / Information Meetings Follow Up
Organising an Overseas Challenge
Supporting Your Participants
• Challenge Pack • Fundraising Pack / Information• Office support • Income schedule• Trek presentation
Organising an Overseas Challenge
Thank You’s
Follow Up
Organising an Overseas Challenge
Sample Trek
El Camino de SantiagoThe Way of St. James
Organising an Overseas Challenge
Why Do The Camino?
• Established, well resourced routes • Well known• Accessable to all – 18 to 80!• Short hall destination • Low cost• 4000km of routes • Supported by good logistics
Organising an Overseas Challenge
Brief History
Santiago
Rome
Jerusalem
Organising an Overseas Challenge
Brief History
• James, son of Zebedee, apostle, transfiguration• Executed in 44AD• His remains sailed to the north
west of Spain• Buried in a hill of Galicia• Re-discover around 820AD by
Pelayo
Organising an Overseas Challenge
Passport & Compostela
Organising an Overseas Challenge
Passport & Compostela
Walking 100kmCycling 200kmHorse riding 200km
For people who have reached Santiago:
Organising an Overseas Challenge
The Routes
Organising an Overseas Challenge
The French Way(Camino Frances)
• From St Jean P.P. (France) to Santiago de Compostela• Pyrenees, Rioja, Meseta, Leonese, Galicia
• 780km• 30d walking• 15d cycling
• Socialising, Heritage, Culture, Food…
Organising an Overseas Challenge
The Full Package
• Fully Inclusive Itinerary • Tailored Packages• Experienced Staff and Support• Location expertise • Free Recruitment Presentation• Free Trek Presentation• 24 hour support
Organising an Overseas Challenge
Itinerary
In Out Nights Pax Twin Stage Meals LuggageTransfer
Comment Km AccommodationFirst choice depending on availability.
20-Sep-14 20-Sep-14 20 Santiago Airp. to Sarria20-Sep-14 21-Sep-14 1 20 10 Sarria BD No Check-in Oca Villa de Sarria 3*21-Sep-14 22-Sep-14 1 20 10 Portomarin BD Yes Walking 23 Pousada de Portomarin 3*22-Sep-14 23-Sep-14 1 20 10 Palas do Rei BD Yes Walking 23 Complejo la Cabana 3*23-Sep-14 24-Sep-14 1 20 10 Melide BD Yes Walking 15 Carlos 9624-Sep-14 25-Sep-14 1 20 10 Arzua BD Yes Walking 13 Teodora25-Sep-14 26-Sep-14 1 20 10 Amenal BD Yes Walking 23 Amenal26-Sep-14 27-Sep-14 1 20 10 Santiago de C. BD Yes Walking 14 Hospederia San Martin Pinario 3*27-Sep-14 20 Santiago Hotel to Santiago Airp.27-Sep-14
Organising an Overseas Challenge
Budget
Gross Income €40,000
Gross Cost €19,800
Gross Profit €20,200
Organising an Overseas Challenge
Organising an Overseas Challenge
Total Funds Raised from Charity in 2013
€120,000
Organising an Overseas Challenge
Questions
Organising an Overseas Challenge
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