Bertille LAMASFanny BOULATLudmilla BESSEYRE DES HORTSClaire OIKNINE

MBA2A

What do we think? - BRAINSTORMING

- Innovative- Attractive and dynamic website- « live like a local »: experience the real life of the city- Equivalent of the concierge service: IPhone information about the city from One Fine Stay- Flexibility: have a room whenever you want- Luxury appartments- Personalized Hospitality service- 4 destinations only but will develop

ANALYSIS

BOOKING AND PAYMENT:Similar to the hotel procedure (Reservation online or by phone, date of stay, number o fpersons…)

ADVANTAGES:- Detailed description/ pictures

of the appartment before booking

- Researched more focused on our needs and expectations (i.e: price/night, lot f choices…)

BUT: Prepayment mandatory

DESIGN OF THE WEBSITE:The website makes us confident about the bookingEasy to use

ADVANTAGES:- Large choice at the reception- People know what they get (no surprise at arrival)

CONCEPT:Isolated appartmentsLarge appartmentsMix of the rent of a house and a hotelCustomers: certainly foreigners and average length of stay (approximately 3 nights)

ADVANTAGES:- More privacy- Less expensive for a family than 2 hotel rooms- More space- Cancelation policy more flexible (free cancellation until 24h in advance)

What expectations does it create for travel experiences?

- This will create direct competition to boutique hotels- Client will expect the hotels to be decorated more in details- Client will expect more flexibility for the hours of check-in and check-out time

What should hotels do?

- They should put their suites available on the website

- They should adapt their decoration and do a more « home sweet home » atmosphere

- Propose more flexible hours of check-in and check-out

- Reinforce the « human » side of the hotel service (no human service on One Fine stay)