Kenyans winning Together

Preamble

An Olympic championship is a

sporting event that is staged every

four years and brings together all

major sporting activities in the

world

Kenya

Kenya first participated in 1956 and has over time become a house hold

name, having the national anthem sung a record 23 times to date.

Graduating from long distance track to boxing and swimming. In the

London summer we anticipate a place in the once elusive and now record

breaking middle distance track.

With the disciplines increasing the issue of funding is advently brought to

the foe. More often than not the National Olympic Committee-Kenya is left

with no option but to rally the government and a few corporates for

financial support which seldom happens .

Who are we?

Mr Snapper

Mr. Snapper Advertising is a media company incorporated in Kenya and has

been in operation for four years now. We started as a washroom media

based in our top pubs and restaurants in major cities and towns

countrywide, opportunities and innovation have made us diversify into

other areas. We are often tasked with the responsibility of taking brands to

their right audience through the various unique and ambient media we are

currently running.

They call us “niche”

We have partnered with various corporates to assist in positioning or

repositioning their brands to their target audience.

Our Partners

Our Case

The Pledge

National Olympic Committee- Kenya is an organization tasked with the

responsibility of fundraising and generally seeing through the

championship. Together with Mr. Snapper Advertising Kenyans Can

now claim ownership of the games.

Our Pride

We have a great history and we draw pride in our champions.

yes, how can we engage each other?

the longest journey begins with the first step.

Kenyans Winning Together

“ Kenyans Winning Together”

The umbrella slogan to rally Kenyans

from all walks of life behind the London

2012 bid.

When a Kenyan wins we all win.

You don’t have to be on the track to win.

Describes the final desired outcome –

victory !

Why The Slogan?

The Concept

A WIN WIN loyalty card program

whereby the card holders will

access discounts across various

supporting establishments

countrywide revolving around

their spend habits

Kimbia Card

How it will works

structured marketing efforts

that reward and encourages

loyal buying Behavior.

Benefits To Supporters

Discounts on items and services

in supporting partner outlets

country wide

The pride of having a chance to

be part of the Olympics

fundraising campaign

Benefits to corporate supporters

Their brands association with

the largest sports extravaganza

An opportunity to reward their

loyal customers and drive

footfall towards their brand

Customer attraction and

retention.

The Kimbia Card Philosophy consists of combining the Art of servicing

with the Science of marketing to stimulate higher consumer spending.

Retention Plans

Acquisition Plans

Cross SellingPlans

Building Customer

Experience

Meet & Exceed Customer Expectations.It Costs 5 to 10 times more to acquire a new customer than to keep one!

The Art of getting more desirable customers who will be more Profitable.

Correlation between Products and Multi-Channel sales & Cross-silos integration.Increase Spending!

A combination of Rational & Emotional Dimensions.Satisfaction drivers that lead to ultimate Customer Experience!

The Kimbia Card Approach

Benefits to NOCK

Funds to take the

Olympics team to the

championship and have a

successful outing

The middle class in Kenya accounts for

about1.8 million people residing in our

major cities and towns, we are

targeting 1/5 of this population which

is about 300,000 people. (Source: Facts

and figures 2007 published by the

Kenya National Bureau of Statistics)

Reason To Believe We Can

The Mechanics

The Kimbia Card retailing at a

reasonable cost of Kshs 1, 000

with the bulk of the funds

raised going into the London

2012 campaign kitty and

allowing the holder to access

the benefits from supporting

partners.

Heavily supported by a strong

above the line & below the line

activities .

Targets

The NOCK body is targeting to raise 270

million. This Campaign is to help them

achieve part of this target, while at the same

time engage Kenyans to own the sport. We

therefore request everyone in this meeting to

make the bold step and support team Kenya

Targets

ConclusionEach of us has much more hidden inside us than we have had a chance

to explore. Unless we create an environment that enables us to

discover the limits of our potential, we will never know what we have

inside of us.

Economist, Philanthropist and Nobel Prize winner