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A discussion of Mossel Bay Tourism's achievements in the financial year 2013-14 More information about Mossel Bay: www.visitmosselbay.co.za
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Mossel Bay Tourism 2013-14Mos
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Differentiators n.: Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands ~ businessdictionary.com
Differentiator: The holy grail of marketing
2Unique Mossel Bay
Mossel Bay. Do stuffMore attractions and activitiesthan most small towns
2AdrenalineBeachesEventsMuseumsNatureSeafront accommodation for every budget
Modern human originsBirthplace of cultureBirthplace of advanced technologyRecord of human behaviour during different climate regimesSACP4 Project: South African Coast Palaeoclimate, Palaeoenvironment, Palaeoecology, Palaeoanthropology 2
162,000 years of holidays inMossel Bay
Mossel Bay Tourism. Doing stuff
196 membersInfo office staff
8-member board
Elected directorsJeanetta Marais - representing the business sector (chairperson)Fred Orban - attractions and activities Louis Cook - guest houses and B&BsWerner Kock - hotels and resortsAttie Roos - self-catering
Nominated directorsDr. Michele Gratz - municipal managerAlderman Emil Scheepers - Mossel Bay MunicipalityCouncillor Petru Terblanche - Mossel Bay Municipality
Municipal representativeEdward Jantjies - Director of Corporate Services Te
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Team
Info office
Marcia Holm - chief operations officerZelda Sauls - membership Alison Nell - marketing Dulin Sinkfontein - information and web siteNatasha Cupido - information and web siteJenny Sydon - general helpIlé-Colette Kok - accountsMartin Hatchuel - communications consultant
Print advertisingBudget 2013-14: R 240,000M
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Maps Street maps - 20,000Explore Historical Mossel Bay - 10,000
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BrochuresThings to do in Mossel Bay 20,000 (two editions of 10,000)
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BrochuresWhere to Stay in Mossel Bay 10,000
Information CDsImage libraryBookmarksPresentations Mossel Bay. Do stuff Human origins tourism
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www.visitmosselbay.co.za
2013-14: 550,348 visitors 2012-13: 445,310 visitorsDecember 2011: 44,825 visitors December 2013: 72,175 visitors
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Art & culture Artists � StudiosDesigners � TheatresMuseums � FestivalsArchaeology
www.mosselbayart.co.za
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@getme2mosselbay @MBayTourismyoutube.com/visitmosselbayfacebook.com/visitmosselbay
Social Web
“All the recent marketingsuccesses have been PR successes, not advertising successes. To name a few:Starbucks, The Body Shop, Amazon.com ... Harry Potter ... Microsoft, Intel, and BlackBerry ... As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all.” ~ Al & Laura Ries, The Fall of Advertising and the Rise of PRPubl
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2013-14: 61 2012-13: 74Distributed to media, our members & localsPu
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Media releases
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Feature articles2013-14: 35 2012-13: 12
Written on request for specific publications
Trad
e sh
ows
Vakantiebeurs Utrecht, The Netherlands, 14-19 January 2014 Europe Roadshow 19-24 January 2014Namibia Tourism ExpoWindhoek Show Grounds. 4-7 June 2014In
tern
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how
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Dom
estic
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ws Getaway Show
Coca Cola Dome, Gauteng. 30 August - 1 September 2013
Beeld Holiday Show Gallagher Convention Centre, Midrand. 14-16 February 2014
Mossel Bay Travel Festival18 – 20 October, 2013
Cape Getaway ShowLourensford Wine Estate, Somerset West. 14-16 March 2014
Johannesburg Travel FestivalSci-Bono Discovery Centre. 5-6 April 2014
World Travel Market Africa International Convention Centre, Cape Town. 2 - 3 May 2014
SA Tourism IndabaNkosi Albert Luthuli Convention Centre, Durban. 10-12 May 2014
Mos
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An annual celebration of travel. An on-line and real world celebration of being in Mossel Bay for locals and visitors alike.
Affiliated to the New York Travel Festival
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AimsShare Mossel BayAwareness ExperiencesResponsible travel
TargetsTravellers Local residentsTourism practitioners
Destination marketing organisations, travel agents, tour operators, conference organisers, organisers of sports tours.
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Day 1: DiscussionsMEC Alan Winde’s Minister’s Tourism PlenaryLectures(Mossel Bay Garden Court. 180 delegates)
Day 2: ExhibitionsTourism products & Information bureausProduct presentations (Bartolomeu Dias Museum Complex. 40 exhibitors)
Day 3: TravellingHosted buyers (Point of Human Origins Experience. 10 delegates)
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2013
Travel Mossel Bay
17-19 October, 2014bit.ly/TravMBYhttp://www.visitmosselbay.co.za/festivals/travelmosselbay
www.travmby
Mossel Bay TourismTelephone: +27(0)44 691 2202 [email protected] Corner Market & Church Streets, Mossel Bay, South Africa
“Mossel Bay. Do Stuff. It’s the best line since Nike’s ‘Just do it’” ~ Tweeter
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www.visitmosselbay.co.za
