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Brief overview of Russian Internet market from therunet.com
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Runet today is…
By the 2014 there will be
80m Internet users in Russia
Internet users
59.5mmonthly
45.6mdaily
that’s 77%of users or 39%
of adult population!
Internet penetration still around 50% — much less than EU averageBut almost 45% of users now live outside of big cities.
via mobile broadband
48%of users connect mostly via broadband
28%
Mobile
Mobile internet are growing twice as
fast
And smartphones
sales too
Every third user also use mobile at
least once a month
Every fisthuse mobile
internet daily
99,7% of daily users have social network account
Social
February 2012
February 2011
Russian spend on average 12,8 hours monthly using social networks
Russian advertising market — fastest growing in Europe
$1.35B in 2011
Advertising
+56% since 2010
50%
4%15%
13%
16%2%
TV +18%
Radio +15%
Print +6%
Outdoor +15%
Internet +56%
Other +32%
Overall — more than $2b investments
Startups
$750minvestments in 2011
$370mof them were public
From 77th to 56th placein World Economic forum Global Information technology ratingin a year
Government initiatives
From 59th to 27th in UN E-Government survey in 2 years
Almost $10Bin 2011 (+ 30% in a year)
E-Commerce
$2.8B — airplane and train tickets
Users transferred $4B to online payment systems in 2011
14m russians bought something online in a six months
Runet economy worth 1,4% GDP of RussiaOr
Runet and Russian economy
$25B
Thank you