MLOVE living rethought

Slide 1 © Fjord 2012 | Confidential

Living, Rethought What the next wave of technology means for humans

Louisa Heinrich Group Director, Strategy Fjord @customdeluxe @fjord



We create useful, e!ective, and desirable services that people love.

We do digital service design


Digital has come a long way.


It’s gone from option to necessity

then

now


… And from peripheral to core for businesses, too.


So we’ve learned a few things


It’s all still changing. Only now, it’s changing even faster.


2.3 billion connected people

~5 billion connected objects (and growing)

Source: Mary Meeker, kcpb, Internet trends 2012


Interaction hazard ahead


How much attention do we have?


New challenges emerge as the interface fades into the background...


Understanding: C & A “Like”


Understanding: Pixels per Person


Immediacy: Grab Magic


Integration: Jawbone UP


Homo Digitus is emerging


So what should we do about all of this? As designers? As people?


The human face of sustainability

Images: Ithaca College Library, the Mustard Seed Project


As designers, we must facilitate the change.


Beautiful seams, not “seamlessness”


Beware the uncanny valley


New skills for new problems

choreography

quantum maths

sound engineering


We mustn’t be afraid to learn new things.


Because this is what it’s all about.


Danke! @customdeluxe @fjord

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MLOVE living rethought