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Collinson Latitude presentation by Chris Rogers at Mega Event APAC 2014 on High Performance Reward Programs
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Proud sponsors of Mega Event 2014
Mega Event Asia-Pacific 20-21st August 2014
High Performance Reward Programs
Mega Event Asia-Pacific 20-21st August 2014
Chris Rogers
Engagement via Earn and Burn
Driving commercial value
Earn & Redemption
Existing Client programme
management & Points Engine
Earn Mall Redemption Shop
Earn Redeem
Mega Event Asia-Pacific 20-21st August 2014
Understand potential of e-commerce1
Asian e-Commerce value
Mega Event Asia-Pacific 20-21st August 2014
Delivering campaigns drives results in engagement
In 2014, consumers in Asia Pacific will spend more on e-commerce purchases than those in North America
Asia Pacific
North America
Western Europe
Central & Eastern Europe
Latin America
Middle East & Africa
0
100
200
300
400
500
600
$ billions
Asian e-Commerce growth
Mega Event Asia-Pacific 20-21st August 2014
Delivering campaigns drives results in engagement
Asia-Pacific will claim more than 46% of digital buyers worldwide in 2014, though these users will only account for 16.9% of the region’s population. -
China Indonesia UK US South Korea Japan Australia0
10
20
30
40
50
60
70
% Growth 2014
Your members are already spending online...
Give your members an opportunity to earn + redeem through your programme, when shopping online, and create a high
performance reward proposition, with merchant funded miles purchasing, and greater efficiency in redemption
Mega Event Asia-Pacific 20-21st August 2014
Learn from others2
Key players
GAFA
Mega Event Asia-Pacific 20-21st August 2014
Out with the old…
Mega Event Asia-Pacific 20-21st August 2014
“You can have any colour you like so long as it's black”
Henry T Ford
I want my stuff now
I want stuff when Iwant it
In with the new
I want discounts
I want to compare
I want the best price
Mega Event Asia-Pacific 20-21st August 2014
Peak shopping periods
Mega Event Asia-Pacific 20-21st August 2014
Core components converge
Mega Event Asia-Pacific 20-21st August 2014
Content Technology Engagement
Mega Event Asia-Pacific 20-21st August 2014
Earn Mall: Leverage merchant relationships to fund bonus miles3
Local, regional and global content
Malaysia
Mega Event Asia-Pacific 20-21st August 2014
Mega Event Asia-Pacific 20-21st August 2014
Local, regional and global content
Rest ofAsia
Mega Event Asia-Pacific 20-21st August 2014
Local, regional and global content
Rest of the
World
What sells?
Mega Event Asia-Pacific 20-21st August 2014
Electricals and food and drink lead the way for one APAC airline
42%
17%16%
15%5%
2% 1% 1% 0%
Volume of goods sold in June 2014
ElectricalsFood & DrinkHealth & BeautyClothes & FashionEntertainment & leisureGifts & FlowersSports & FitnessHome & GardenOffice & Business
Extracting value from merchant partners
Category Typical % of sale available for funding
Electricals 3-7%
Food & Drink 5-10%
Health and Beauty 5-15%
Clothes & Fashion 2-15%
Entertainment & Leisure 5-15%
Gifts & Flowers 5-10%
Sports & Fitness 3-7%
Home & Garden 5-10%
Office & Business 2-10%
Mega Event Asia-Pacific 20-21st August 2014
Mega Event Asia-Pacific 20-21st August 2014
Learn from e-commerce to drive redemption4
For your customers
Choose from thousands of rewards Get a great experience
Choose how to interact
Choose how to pay
Choose how to receive
Mega Event Asia-Pacific 20-21st August 2014
In summary…
Experiences
EntertainmentMerchandise
Travel
Creating a blended portfolio
Mega Event Asia-Pacific 20-21st August 2014
Home Sports & Outdoors
Eyewear Kids & Toys And many more…..
Food & Drink Accessories
Computer
Cinema & Experiences
Health & Beauty Fragrances Digital Content eGift Card
Electrical
Luggage & Travel
Jewellery & Watches
+50% of anticipated redemption <10% of the range can account for +60% trx
Mega Event Asia-Pacific 20-21st August 2014
Attainable Rewards
E-commerce platform
E-commerce ready suppliers
Drive engagement through redemption
Blended portfolio of goods
Mega Event Asia-Pacific 20-21st August 2014
Global benchmarks5
Global benchmarks
Mega Event Asia-Pacific 20-21st August 2014
Earn Redeem
6-8% 15%Average Commission Average Margin
6+ 1 in 80
Average Purchases p.a by an active shopper
Member base to transact ratio
15% 4-5%Click to Buy ConversionClick to Buy Conversion
$128 $200Average Basket Value Average Basket Value
Earn and Burn programs need to be driven to optimize engagement and commercial return
Choose e-commerce enabled platform with comprehensive roadmap
Understand key shopping trends
Choose supplier with access to local, regional and global content
Delivering a high performance program
Mega Event Asia-Pacific 20-21st August 2014
Thanks for listening!
For more information please contact:
Mega Event Asia-Pacific 20-21st August 2014
www.collinsonlatitude.com
@C_Latitude