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This document is confidential and can not be reproduced or distributed in part , subject to authorization. Mediakit 2016 www.viaggioinislanda.it

Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Page 1: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

This document is confidential and can not be reproduced or distributed in part , subject to authorization.

Mediakit 2016

www.viaggioinislanda.it

Page 2: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

This document is confidential and can not be reproduced or distributed in part , subject to authorization.

The project Viaggio in Islanda has born in 2008.

GoalSpread the knowledge of Iceland in Italy through the web site www.viaggioinislanda.it

Creators and AdministratorsMaurizio Cadeo, Giusy Calzavacca, Cinzia Cadeo

Contents400 articles and about 1.000 pictures.

CollaboratorsFriends, travellers and whoever is in love with Iceland who can provide pictures, news and trip records.

ActivityContinuous monitoring, update with news, pictures, videos, links, special topics.

The project

Maurizio Cadeo e Giusy C. - 2008

Page 3: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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www.viaggioinislanda.it

Page 4: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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The project

Page 5: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Menù / sections

History

Culture & Society,

Politics & Economy

News

Environment

Weather

Lodging

Food

Transportation

Car rental

Flights

Maps

Museums

Reykjavik & towns,

Natural beauties

Islands

Sport & wellness

Trips

Iceland in winter

Suggestions

Map

Diaries

Video

Pictures

Links

Curiosity

Tours

Itineraries

DISCOVER TRANSPORT DISCOVER MEDIA MISCELLANEOUS

Page 6: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Report and Data

Page 7: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Overview on 2015

Portal has become very popular among the visitors, thanks to the constant increase of visibility in the search engines and in third party visitors web sites.

Page 8: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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View

Page 9: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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View

42,7%Man

57,3%Woman

0%

10%

20%

30%

40%

18-24 25-34 35-44 45-54 55-64 65+

Gender Age

Page 10: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Visitors

family tours

fly and drive senior tours

camping

Page 11: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Devices

DESKTOP: 56% TABLET: 14% SMARTPHONE: 30%

Page 12: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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View

OFFERS has been the most consulted section in 2015.

The excellent web search positioning is due to the competitive key words that gives high visibility to Viaggio in Islanda.

The quality of contents attracts visitors who are interested to visit Iceland.

Page 13: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Search engine optimization

Page 14: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Tuttogratis, Liquida, Trivago, Solotravel, Wordpress, Msn.viaggi,

Blogosfere, Gulliver, Blog.libero.it/fronteravventura, Motoblog,

Marcopolo, Viaggioideale, Pagineguida, Dmoz, Supereva, Blog360,

Viaggiomania, Comunicati.net, Wikio, Upnews., Flickr, Excite,

Hannamici, Islandaoggi, FriendFeed, Twitter, Dovesciare, Zalexo,

Tumblr, Marcopolo, Fotoviaggiando, Altervista, Virgilio,

Blogvacanza, Supereva, Guidaviaggionline, Amiconinviaggio...

Link popularity

Page 15: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Social Network

facebook.com/viaggioinislanda/ twitter.com/viaggioislanda

Page 16: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Social Network

Page 17: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Opportunity

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Sponsor and partner opportunity

BannerIAB format for the home page and specific inner pages.

Editorials, articles and CSDrafting of articles optimized for search engines and enriched by pictures, links, docs (ex. wall print...).

In-depth and case historyDraft and upload of detailed articles, trip reports, and much more.

CardsSponsor presentation.

Social NetworkFacebook, Twitter e Youtube: re- publishing in the most important social networks.

Page 19: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Offers section: banner

BANNER BANNER

BANNERBANNER

1

Page 20: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Visit offers section

Offers section

Tourist operators present their best proposals and offers with images, reviews and downlodable documents e links.

2

Page 21: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Home page offer

2

Page 22: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Offer

Logo

description

Link to program

Photo gallery

Video

Links

2

Page 23: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Editorials, articles and CS

Drafting of articles optimized for search engines and enriched by pictures, links, docs.

View the section

3

Page 24: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Sponsor cards presentation.

4

View the section

Page 25: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Dem (direct e-mail marketing)

5

Page 26: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Why choose Viaggio in Islanda

ResultsThe advertisment areas are managed to provide the highest return of investment in terms of

numbers of click, quality of the brands and visibility of the advertisers.

PositioningPresent on the main search engines with

pertinent key words.

QualityHigh level quality on any content, very

often provided directly by visitors.

Brand and FeedbackMany visitors submit requests of

informations and rate the web site as the best source for contents.

Monitoring and updateMonthly news and updates on social

portals and channels. Constant monitoring with statistics.

Page 27: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Visitors (from 2009 to nowadays)

Visitors

2011 2012 2013 2014 2015

130.000

120.000

110.000

100.000

90.000

80.000

70.000

60.00052.916

92.021

112.826

124.463126.474

over 500.000 visit

Page 28: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Credits

Page 29: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Who chose us

Page 30: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Project Creators

Maurizio Cadeo

General Manager of Digital Communication Agency NovityLab.Web Marketing expert. Others Projects:www.viaggioinislanda.it www.panesalamina.com

Hobbies: Photography, Travels.

Linkedin

Cinzia Cadeo

MA in Foreign Languages and Literature, Major: English; Currently working with Medtronic Inc, a medical device company, as Physician Relation Manager.

Has been translating posts and articles from Italian in to English for DreamingIceland.com

Page 31: Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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Giusy Calzavacca

Master degree in Literature, teacher.Hobbies: travelling and sport.

Web visitors

Many visitors- among whom professional photographers who share their material with us (pictures and trip reports). We receive many emails requesting information on how to organize a trip toIceland

Project Creators