Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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    Mediakit 2016

    www.viaggioinislanda.it

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    The project Viaggio in Islanda has born in 2008.

    GoalSpread the knowledge of Iceland in Italy through the web site www.viaggioinislanda.it

    Creators and AdministratorsMaurizio Cadeo, Giusy Calzavacca, Cinzia Cadeo

    Contents400 articles and about 1.000 pictures.

    CollaboratorsFriends, travellers and whoever is in love with Iceland who can provide pictures, news and trip records.

    ActivityContinuous monitoring, update with news, pictures, videos, links, special topics.

    The project

    Maurizio Cadeo e Giusy C. - 2008

    http://www.viaggioinislanda.it

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    www.viaggioinislanda.it

    http://www.viaggioinislanda.ithttp://www.viaggioinislanda.it

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    The project

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    Men / sections

    History

    Culture & Society,

    Politics & Economy

    News

    Environment

    Weather

    Lodging

    Food

    Transportation

    Car rental

    Flights

    Maps

    Museums

    Reykjavik & towns,

    Natural beauties

    Islands

    Sport & wellness

    Trips

    Iceland in winter

    Suggestions

    Map

    Diaries

    Video

    Pictures

    Links

    Curiosity

    Tours

    Itineraries

    DISCOVER TRANSPORT DISCOVER MEDIA MISCELLANEOUS

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    Report and Data

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    Overview on 2015

    Portal has become very popular among the visitors, thanks to the constant increase of visibility in the search engines and in third party visitors web sites.

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    View

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    View

    42,7%Man

    57,3%Woman

    0%

    10%

    20%

    30%

    40%

    18-24 25-34 35-44 45-54 55-64 65+

    Gender Age

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    Visitors

    family tours

    fly and drive senior tours

    camping

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    Devices

    DESKTOP: 56% TABLET: 14% SMARTPHONE: 30%

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    View

    OFFERS has been the most consulted section in 2015.

    The excellent web search positioning is due to the competitive key words that gives high visibility to Viaggio in Islanda.

    The quality of contents attracts visitors who are interested to visit Iceland.

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    Search engine optimization

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    Tuttogratis, Liquida, Trivago, Solotravel, Wordpress, Msn.viaggi,

    Blogosfere, Gulliver, Blog.libero.it/fronteravventura, Motoblog,

    Marcopolo, Viaggioideale, Pagineguida, Dmoz, Supereva, Blog360,

    Viaggiomania, Comunicati.net, Wikio, Upnews., Flickr, Excite,

    Hannamici, Islandaoggi, FriendFeed, Twitter, Dovesciare, Zalexo,

    Tumblr, Marcopolo, Fotoviaggiando, Altervista, Virgilio,

    Blogvacanza, Supereva, Guidaviaggionline, Amiconinviaggio...

    Link popularity

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    Social Network

    facebook.com/viaggioinislanda/ twitter.com/viaggioislanda

    https://www.facebook.com/viaggioinislanda/https://www.facebook.com/viaggioinislanda/https://twitter.com/viaggioislandahttps://twitter.com/viaggioislanda

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    Social Network

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    Opportunity

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    Sponsor and partner opportunity

    BannerIAB format for the home page and specific inner pages.

    Editorials, articles and CSDrafting of articles optimized for search engines and enriched by pictures, links, docs (ex. wall print...).

    In-depth and case historyDraft and upload of detailed articles, trip reports, and much more.

    CardsSponsor presentation.

    Social NetworkFacebook, Twitter e Youtube: re- publishing in the most important social networks.

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    Offers section: banner

    BANNER BANNER

    BANNERBANNER

    1

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    Visit offers section

    Offers section

    Tourist operators present their best proposals and offers with images, reviews and downlodable documents e links.

    2

    http://www.viaggioinislanda.it/offerte/http://www.viaggioinislanda.it/offerte/

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    Home page offer

    2

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    Offer

    Logo

    description

    Link to program

    Photo gallery

    Video

    Links

    2

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    Editorials, articles and CS

    Drafting of articles optimized for search engines and enriched by pictures, links, docs.

    View the section

    3

    http://www.viaggioinislanda.it/category/curiosita/http://www.viaggioinislanda.it/category/curiosita/

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    Sponsor cards presentation.

    4

    View the section

    http://www.viaggioinislanda.it/category/tour-operator/http://www.viaggioinislanda.it/category/tour-operator/

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    Dem (direct e-mail marketing)

    5

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    Why choose Viaggio in Islanda

    ResultsThe advertisment areas are managed to provide the highest return of investment in terms of

    numbers of click, quality of the brands and visibility of the advertisers.

    PositioningPresent on the main search engines with

    pertinent key words.

    QualityHigh level quality on any content, very

    often provided directly by visitors.

    Brand and FeedbackMany visitors submit requests of

    informations and rate the web site as the best source for contents.

    Monitoring and updateMonthly news and updates on social

    portals and channels. Constant monitoring with statistics.

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    Visitors (from 2009 to nowadays)

    Visitors

    2011 2012 2013 2014 2015

    130.000

    120.000

    110.000

    100.000

    90.000

    80.000

    70.000

    60.00052.916

    92.021

    112.826

    124.463126.474

    over 500.000 visit

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    Credits

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    Who chose us

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    Project Creators

    Maurizio Cadeo

    General Manager of Digital Communication Agency NovityLab.Web Marketing expert. Others Projects:www.viaggioinislanda.it www.panesalamina.com

    Hobbies: Photography, Travels.

    Linkedin

    Cinzia Cadeo

    MA in Foreign Languages and Literature, Major: English; Currently working with Medtronic Inc, a medical device company, as Physician Relation Manager.

    Has been translating posts and articles from Italian in to English for DreamingIceland.com

    http://novitylab.ithttp://www.viaggioinislanda.ithttp://www.viaggioinislanda.ithttp://www.panesalamina.comhttp://www.panesalamina.comhttps://www.linkedin.com/in/mauriziocadeohttps://www.linkedin.com/in/mauriziocadeo

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    Giusy Calzavacca

    Master degree in Literature, teacher.Hobbies: travelling and sport.

    Web visitors