CHANGING CUSTOMER MOTIVATIONS

IT’S ALL ABOUT …

• Meaningful Travel

• “Voluntourism”

• Community Projects & Tours

• Short-term volunteer placements

…GIVING BACK!

CHILDCARE & COMMUNITY WORK

WILDLIFE PRESERVATION

ENVIRONMENTAL CONSERVATION

TEACHING ENGLISH

BUILDING & CONSTRUCTION

SPORTS COACHING

INTEREST IN VOLUNTOURISM

79% would or might volunteer in the future

Source: Lonely Planet Travellers Pulse survey 2007

i-to-i GROWTH 2000 - 2008

WHY THE GROWTH?

• Increased global awareness

• Green is the new Black

• Unique to the individual

• Boosts ‘Travel Cred’

• Karmic points

Volunteer Travel Insights April 2009

WHERE DO THEY COME FROM?

SOURCE: Volunteer Travel Insights 2009

HOW OLD ARE THEY?

SOURCE: Volunteer Travel Insights 2009

HELLO LADIES!

SOURCE: Volunteer Travel Insights 2009

TOP 10 VOLUNTEER DESTINATIONS

SOURCE: Volunteer Travel Insights 2009

CUSTOMER MOTIVATIONS

1. Make a difference

2. Experience a new culture

3. Encourage understanding

4. Career development

5. Meet new people

SOURCE: i-to-i Customer Motivations Research October 2008

WHAT ARE THEY PAYING FOR?

• Project sourcing & assessment

• Pre-departure preparation & support

• In-country orientation & support

• Accommodation & food

• 24/7 Emergency assistance

• Greater long-term impact

WHO REALLY BENEFITS?

1. Traveller

2. Local Community

3. Travel Provider

WHAT DOES THE FUTURE HOLD?

1. Continued growth- although fragmented

2. Mainstream involvement- but will remain niche

3. Regulation is necessary- sustainability is key

“Give a man a fish; feed him for a day.

Teach a man to fish; feed him for a lifetime”

Lao Tzu