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M A S S I V E C R E A T I V E I N C . / M A S S I V E P L A Y B O O K ™
US LACROSSE PLAYBOOKCOMMUNITY & ASSOC IAT ION EMA IL MARKET ING
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
THECONCEPT
PARTNERWITHCOMMUNITIES,CLUBS,ORGS&ASSOCIATIONSTODELIVERRELEVANTMESSAGINGVIATHEEMAILCHANNEL,WITHAPATENTEDTECHNOLOGYTHATGUARANTEESNEARLY100%OPENRATES!
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MASSIVEPLAYBOOK.COM
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
PREFACETHREEPRIMARY
AUDIENCES
ENTERTAINMENT:“VIEWERS”(PASSIVE)PUBLISHERS:“READERS”(ENGAGED)MARKETERS:“CONSUMERS”(ACTIVE)
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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MASSIVEPLAYBOOK.COM
THEMISSION:EXPLOIT THE
UNIQUEADVANTAGES
OFEMAILMARKETING
EMAIL IS CONNECTEDEMAIL ISMEASURABLEEMAIL IS “CONVERSATIONAL”EMAIL IS ACRITICALCOMPONENTOF “COMMUNITY” AND “SOCIALNETWORKING”
COMMUNITYMEMBERSARE “ENGAGED”COMMUNITYMEMBERSARE “ACTIVE”
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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MASSIVEPLAYBOOK.COM
THECONCEPTAPASSIONATEEXPERIENCE
The concept is simple. Create a dynamic email “shell” that will actas a vehicle for associations to carry their specific messages tomembers/affiliates/constituents.
Our strategy is unique, contemporary and more powerful than ANY othermarketing tactic currently available. Because of the natural credibility,loyalty, activity and enthusiasm within communities and associations,coupled with our approach, we will deliver a more “engaged” and“active” audience.
We will deliver more value to our advertisers AND to the associations.
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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THECONCEPTMARKETING
OPPORTUNITIES
Themarketing opportunities for key advertisers are targeted andvast and include (but are not limited to) the following channels:
� Advertising in email and on-site, with tiered advertising opportunities.
�Content advertising opps. (within videos, within content)
� Event marketing opps at assoc. events
� Sponsorship opportunities (inc. fund raiser)
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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LEAGUEPARTNERS
Wehave proven our model of Community & Association Marketing throughengagement with some of America’s greatest associations, inc.:
MLBPAA (Major League Baseball)NHSCA (National High School Coaches Association)PopWarner Football ClubsUS Soccer ClubsUS Lacrosse (Official National Communications Partner)City OrganizationsUSA Youth Hockey ClubsOneHockeyHigh SchoolWrestling ClubsandMore!
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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MASSIVEPLAYBOOK.COM
FEEDBACK:WHATWEHAVE
BEENHEARING...
We have received more in-storetraffic than with any otherprogram we’ve tried.My daughter LOVES the video drills!I saw the ad for a “special team discount” and signedup my entire team!
It is so simple to use, and it is safer than thesocial networks we’ve been using.
Thevalue isAMAZING!We have received several new clients within the firstweek of the email going out.
It is SO MUCH MORE FUN than regularemail... I can’t believe this is an email!!
Our entire family watches the video drills!My son loves the Sports News... he is ACTUALLY reading!
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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MASSIVEPLAYBOOK.COM
SAMPLE PROGRAM
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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STEP1: ACTIVEUSERS-COACHESANDADMINISTRATORSREGISTER
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REGISTRATIONPAGE
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
STEP2: ACTIVEUSERS-ASSOCIATIONANDCOACHESCOMMUNICATION
ASSOCIATION HASCONVERSATION WITH LOCAL
AFFILIATESLOCAL AFFILIATES WITH
COACHES COACHES WITH COACHES COACHES WITH PARENTS ANDPLAYERS
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INITIATIONENGINE-THEMAINEXCHANGE
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
���
Simply“Send” Email
or“Add Coach’s Drill”
STEP3: COACH’SRESOURCES-CHOOSEADRILL
COACHES WITH COACHES
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Coach scrollsthrough skill/drill
options to “dynami-cally” attach to
his team communi-cation email
PLAYBOOK:SKILLSANDDRILLS,COACH’SCLINIC
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
COACHES WITH PARENTS ANDPLAYERS
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THE“SHELL”NEWSLETTER
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
EMAIL:PARENTSANDPLAYERS
Dynamic coachʼspick skills/drills
(link to Massive-Soccer.com)
Coachʼs email
SponsoredSearch
Tertiary(Regional)
ads
Primary ad sponsor
Secondary ad sponsor
Before
After
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USLACROSSEPLAYBOOK:PARENT&PLAYER
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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PARENTS AND PLAYERSINTERACTION
50/50%RevenueSharewiththeLeaguePartner(NationalAds)Ads located “above the fold”
70%Revenue toYourLocalClub(Regional/LocalAds)Ads located “below the fold”
MEANINGFULREVENUESHAREUSLACROSSESUPPORTS
YOURCLUB
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� Traffic Driver toUS Lacrosse website
� Traffic Driver toUS Lacrosse video drills
� Traffic Driver toLocal Club Website
� Traffic Driver toUS Lacrosse Magazine news
�
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
Crabs Lacrosse
FFRREEEETTOO MMEEMMBBEERRSS OOFF UUSS LLAACCRROOSSSSEEGGEENNEERRAATTEE BBEETTWWEEEENN
$$33,,000000 -- $$1122,,000000 OORR MMOORREE
FFOORR YYOOUURR CCLLUUBB!!
US Lacrosse Mens/Wom
ens
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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All information contained herein is confidential and/or proprietary information of Massive Creative Inc, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. 1.14.2010.
Contact: Anthony D’Elia, President, Massive Creative Inc. c: 1.732.890.2018, [email protected]
M A S S I V E C R E A T I V E I N C .C O M M U N I T Y & A S S O C I A T I O N E M A I L M A R K E T I N G
2 sizes: die-cut, 1-color: 100% k, 100% size
All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, [email protected]
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