Major events and development in EuropeJon Long and Nick PinkLondon, 20 June 2013

Cricket in Europe

Cricket in Europe

Cricket in Europe

Cricket in Europe

Targeting a global game… by targeting

Global development target:

1 million new participants by 2015 (+20% per year)

European targets (31 countries):

360,000 participants in Europe by 2015

Progress to date:

202,000+ (24% increase in 2012)

A quick quiz question

What is the significance of this list?

London, London, London, London, London, London, Birmingham

The European cities that have hosted the finals of major cricket events

Is this a bad thing?

Not yet

The biggest moment in European cricket history?

Eurosport

The major event effect - exposure

The major event effect - opportunity

The major event effect - funding

Changing the game in Europe - positioning

Changing the game in Europe - positioning

Changing the game in Europe - targeting

Target: increasing youth participation

Case study: USEP, France – training teachers and reaching 10,000 young people

Nick photo

Changing the game in Europe - partnerships

Ireland

Changing the game in Europe - rewarding

Lesson 1: Take new opportunities seriously

Lesson 2: Facilitate progress, reward success

Lesson 3: Focus on your strengths

Take new opportunities seriously, they might become serious

Facilitate progress and reward successExploit your strengths, work on your weaknesses

THANK YOU, GRACIAS, MERCI, DANKE, GRAZIE!

Cricket development in Ireland

Jon LongNick Pink

In summary