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JETBLUE CULTURE
# C U L T U R E C O D E
INSPIRATION STARTS HERE
LIFE INBLUE
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WARNING.A heightened sense of inspiration may result from reading this.
# C U LT U R E C O D E
3# C U LT U R E C O D E
Please fasten your seatbelts.
4# C U LT U R E C O D E
isn’t a tagline.At JetBlue,INSPIRATION
5# C U LT U R E C O D E
isn’t an idea.At JetBlue,INSPIRATION
6# C U LT U R E C O D E
At JetBlue,INSPIRATION IS OUR MISSION.
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IT’S IN OUR DNA
# C U LT U R E C O D E
8# C U LT U R E C O D E
And it started when our founders took everything not so great about air travel and decided to do the UNTHINKABLE…
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BRING HUMANITY BACK
# C U LT U R E C O D E
10# C U LT U R E C O D E
Naysayers thought it
BE DONE.
COULDN’T
11# C U LT U R E C O D E
THEY WERE WRONG.
CLEARLY
12# C U LT U R E C O D E
THEY WERE WRONG.
CLEARLY
( And grossly underestimated our love of a challenge! )
13# C U LT U R E C O D E
In our business, Mother Natureoften gets the last word.
14# C U LT U R E C O D E
Even in those difficult times we use our FUN value to ensure our
customers get the last laugh, and they reward us for it…
15# C U LT U R E C O D E
Even in those difficult times we use our FUN value to ensure our
customers get the last laugh, and they reward us for it…
16# C U LT U R E C O D E
Because each and every day…
17# C U LT U R E C O D E
WE DO THINGSDIFFERENTLY…
18# C U LT U R E C O D E
…With INNOVATION and a CONTRARIAN approach.
By caring & showing compassion.
ONE ACTION,ONE CUSTOMER AT A TIME.
19# C U LT U R E C O D E
AND WE STILL DO
THINKINGDIFFERENTLY
IT TODAY BY
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Why do we think DIFFERENTLY?
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Why do we think DIFFERENTLY?
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BECAUSEINSPIRATION
A TRANSACTION
# C U LT U R E C O D E
ISN’T
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Call us radical, but we don’t see our customers as cargo to be moved from point A to point B.
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BECAUSE THEY’RE PEOPLE
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BECAUSE THEY’RE PEOPLE
Heading to afamily reunion
26# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE
Heading to afamily reunion
Taking anoverdue vacation
27# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE
Heading to afamily reunion
Taking anoverdue vacation
Closing a bigclient deal
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And because their needs don’t stop at 30,000 feet.
29# C U LT U R E C O D E
They want a real cup of coffee
and to watch their team win on live TV.
+
And because their needs don’t stop at 30,000 feet.
30# C U LT U R E C O D E
At JetBlue, we serve customers.
Not passengers.
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And we DON’T stop there.
32# C U LT U R E C O D E
We have employees. crewmembers.Who come to work for so much more than a paycheck.
33# C U LT U R E C O D E
And we have vendors. business partners.Because everyone’s contributions matter.
34# C U LT U R E C O D E
Why do we talkDIFFERENTLY?
35# C U LT U R E C O D E
BECAUSEWORDSMATTER
36# C U LT U R E C O D E
BECAUSEWORDSMATTER
And to inspire humanity, we must first believe in it.
37# C U LT U R E C O D E
Then we show it.In the little, every day choices that make a big impact.
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# C U LT U R E C O D E
Then we show it.In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.
39# C U LT U R E C O D E
Then we show it.In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.
Or an admin at our Support Center going the distance for crewmembers out on the line.
40# C U LT U R E C O D E
Then we show it.In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.
Or an admin at our Support Center going the distance for crewmembers out on the line.
Or an Airports crewmember helping a distressed customer make it to the gate on time.
41# C U LT U R E C O D E
IS DIFFERENTIN EVERY WAY THAT COUNTS
42# C U LT U R E C O D E
We don’t accept industry standard,
43# C U LT U R E C O D E
STAND OUTWe don’t accept industry standard, &
PROUDLY BECAUSE OF IT.
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WE LIVE OUROWN CODE
# C U LT U R E C O D E
45# C U LT U R E C O D E
WE LIVE OUROWN CODE
SAFETY
46# C U LT U R E C O D E
WE LIVE OUROWN CODE
SAFETYCARING
47# C U LT U R E C O D E
WE LIVE OUROWN CODE
SAFETYCARINGINTEGRITY
48# C U LT U R E C O D E
WE LIVE OUROWN CODE
SAFETYCARINGINTEGRITYPASSION
49# C U LT U R E C O D E
WE LIVE OUROWN CODE
SAFETYCARINGINTEGRITYPASSIONFUN
50# C U LT U R E C O D E
WE LIVE OUROWN CODE
Yes, fun is actually expected here, but please don't tell the other airlines!( )
SAFETYCARINGINTEGRITYPASSIONFUN
51# C U LT U R E C O D E
These values aren’t just words.
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They’re a lifestyle
For 18,000+ crewmembers across 96 BlueCities.
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They’re the secret to our “Blue Juice” and (wink) also the secret to our success.
54# C U LT U R E C O D E
We embrace each other’s differences,and staying true to who we are is our unspoken bond.
55# C U LT U R E C O D E
We embrace each other’s differences,by staying true to who we are is our unspoken bond.
It puts the extra swagger in our step.
56# C U LT U R E C O D E
We embrace each other’s differences,by staying true to who we are is our unspoken bond.
Drives us to be the best.
57# C U LT U R E C O D E
We embrace each other’s differences,by staying true to who we are is our unspoken bond.
And makes us acutely aware that as the facesof this unconventional, extraordinary brand...
58# C U LT U R E C O D E
Inspiration starts
WITH US.
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AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT
# C U LT U R E C O D E
60# C U LT U R E C O D E
410,000HOURS OF SERVICE
F O R
3,000 + NONPROFITPARTNERS
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AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT
61# C U LT U R E C O D E
MILLIONDOLLARSOVER ¾ OF A
IN RELIEF FUNDS POSTHURRICANE SANDY
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$
AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT
62# C U LT U R E C O D E
3,636TREES PLANTED
I N
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LOCAL COMMUNITYPARKS&STREETS
AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT
63# C U LT U R E C O D E
WHYDO WE DO IT?
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Because we know we can be the difference between…
A DISCOURAGED COMMUNITY
AN INSPIRED HUMANITY.
AND
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Because every day we come to work with a passion.
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To be part of something bigger.
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And make lives better.
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SAFETY
CARING
PASSION
FUN
INTEGRITY
This isJetBlue.
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SAFETY
CARING
PASSION
FUN
INTEGRITY
This iswhat we do.
70# C U LT U R E C O D E
SAFETY
CARING
PASSION
FUN
INTEGRITY
Repeatedly& consistently.Inside and out.
71# C U LT U R E C O D E
THE INSPIRATIONSTARTS HERE.
72# C U LT U R E C O D E
BUT THE RUNWAY IS LIMITLESS.
73# C U LT U R E C O D E
& WE'RE JUST GETTING STARTED.
#LIFE IN BLUE
