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koolivoo The world is getting richer customers will pay more to meet their aspirational needs, but less when a product is perceived as a commodity. Commercial in Condence

Koolivoo Introduction

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Page 1: Koolivoo Introduction

koolivooThe world is getting richer

customers will pay more to meet their aspirational needs, but less when a product is

perceived as a commodity.

Commercial in Confi dence

Page 2: Koolivoo Introduction

Koolivoo works on the behalf of some of the world’s best niche Tour Operators and

Tourism product suppliers to elevate destination, experience and brand presentation

whilst dramatically reducing the production costs.

These alliances deliver impressive results in terms of revenue growth, compounding

goodwill and brand recognition.

The result is strong demand for Koolivoo’s services from businesses through the world.

KOOLIVOO

RICHI$TAN // PAGE 2

Page 3: Koolivoo Introduction

In early 2006 Koolivoo formed an alliance with ATS Pacifi c to develop The Ultimate

to do List - Australia, New Zealand and Fiji. Twelve months later 50K signifi cant

publications where distributed by 10 key partners resulting in new revenues of close to

$3million. In 2007 Koolivoo achieved

Launched branding - Elite Australia Experiences Allianced with Outback Encounter

and Produced 50K White Labelled Publications and Online Catalogues for EAE

Partners

Developed and Designed an Indian Ocean Publication with Linara Travel

Produced Content Management System for Africa Adventure Company

Produced a Alliance programme for Korean Tour Operator

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BACKGROUND

BACKGROUND // PAGE 3

Page 4: Koolivoo Introduction

OUR BUSINESS MODEL

OUR BUSINESS MODEL // PAGE 4

Page 5: Koolivoo Introduction

OUR BUSINESS MODEL

OUR BUSINESS MODEL // PAGE 5

Page 6: Koolivoo Introduction

OUR BUSINESS MODEL

OUR BUSINESS MODEL // PAGE 6

Page 7: Koolivoo Introduction

THE BUSINESS MODEL

THE BUSINESS MODEL // PAGE 7

Page 8: Koolivoo Introduction

BRAND ALIGNMENT

A vital component of this process is the alignment of key brands

The production of an end user white label publication that matches the “travel

aspirations” of the market with a region’s unique and luxury experiences.

Each publication targets the aspirations of niche worldwide whose ambition is

experience one of life’s decisive activities. The objective of the brochure is to ensure

that this market considers the region for their personal journey of a richer life.

Supporting the publication is an online catalogue providing much

greater detail of the experience and the opportunity for its inclusion into an itinerary.

BRAND ALIGNMENT // PAGE 8

Page 9: Koolivoo Introduction

THE BENEFITS

NICHE TOUR OPERATORS

Better Presentation

Signifi cant Cost Savings

Brand and Good Will Growth

+++

TOURISM PROVIDORS

Targeted Distribution

Better Product Presentation

Online Distribution Syndication

Signifi cant Cost Savings

++++

THE BENEFITS // PAGE 9

Page 10: Koolivoo Introduction

ALLIANCED PARTNERSGLOBAL

American Express Global Partner Network

Virtuoso - USA / South American / Australia

USA

Destinations & Adventures International - Nashville

Safari Downunder - Fort Lauderdale

Kerr and Downey - Katy Texas

Linara Travel - Los Angeles

See ANZ - Chicago

Downunder Answers - Seattle

Above and Beyond Travel - Palm Springs

Aspire Downunder - New York

ATS Tours - Los Angeles

AUSTRALIA

Outback Encounter

ATS Pacifi c

The Traveller

UNITED KINGDOM

Bath Travel - Bournemouth

World Market Travel - Bath

Turquoise Holidays - Beaconsfi eld

Off the Beat Travel - Northwich

ALLIANCED PARTNERS // PAGE 10

Page 11: Koolivoo Introduction

ALLIANCED PARTNERSSwitzerland

Dreamtime Travel - Baden

Austria

Coco Weltreisen - Innsbruck

Germany

Art of Travel - Munich

Netherlands

Baron Travel - Amsterdam

Denmark

Nyhavn - København

Sweden and Norway

AustraliaResier

Ireland

Abbey Travel

Russia

Sodis Travel Company

ALLIANCED PARTNERS // PAGE 11

Page 12: Koolivoo Introduction

ONLINE DISTRIBUTION SYNDICATION // PAGE 12

Partner access to online catalogue through a SOAP real time technology.

Our remotely hosted data centre will be used to populate your existing web server

through a secure realtime XML transport solution.

This technology will allow for re-branding of white label data to further service your

clients with a comprehensive online component in addition to printed material.

ONLINE DISTRIBUTION SYNDICATION

Page 13: Koolivoo Introduction

Sample Website

ONLINE DISTRIBUTION SYNDICATION // PAGE 13

ONLINE DISTRIBUTION SYNDICATION

Page 14: Koolivoo Introduction

Sample Website

CONTENT MANAGEMENT SYSTEM// PAGE 14

CONTENT MANAGEMENT SYSTEM -

Koolivoo has invested in building a

state of the art Content Management

System Software specifi cally designed

to offer tour operators the most

relevent and quality presentation.

Called Chameleon the strength of the

programme is its neat response to

CSS.

Page 15: Koolivoo Introduction

Sample Website

WEB DESIGN SERVICES // PAGE 15

WEB DESIGN SERVICES

Koolivoo has a team of

professional designers who

deliver CSS programming for

the CMS.