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56
53
YEARS
What gets you there doesnt keep you there!
Your product will be different
How you talk to your customers will be different
Your purpose stays the same
IN 1 YEAR OR 50 YEARS
1 2 3
From camping through Europe in the 60s to
INSIGHT IS KEYLISTENLOOK
LEARN
765
037
%FLEXIBILITY
AND FREEDOM
Id like all of the essentials to be taken care of, but I
would love lots of free time and freedom to explore
my own way
765
437
%CONNECTION
I want social connection. I want to chat and not just on whatsapp, tinder
or messenger...
ALL YOUTH TRAVEL CONTIKI
ALL OTHER TOURS
INDEPENDENT TRAVEL
INDEPENDENT INSIDERDesigned for freedom
How do we talk to Millennials today?
56
53
YEARS
THINK LIKE A PUBLISHER
BE THE PUBLISHER
RISE OF UGC
User generated content in ads get
4x higher click-through rates
4 X
MORE CONTENT =MORE ENGAGEMENT
Of millennials say they are likely to remain loyal through consistent
engagement with a brand.
6 2 %
EXPERTISE
Of Millennials say theyre more likely to buy from a brand
that provides educational
content
4 2 %
THE RISE OF THEMICRO-INFLUENCER
Of Millennials trust recommendations
from people they know
4 2 %
The skill set in the team
Implemented a publishing
schedule with monthly editorial
themes
Created more content
WHAT WE CHANGED
It wasnt enough.BUT,
An army of storytellers
Convert an engaged audience
Connect what they care about to travel
3xeCommerce transactions from TTP growing 3x therate of other campagns
30%Reduction in bounce rate
45%More page views in session from traffic driven by TTP
Results?
WE EXIST TO CONNECTYOUNG PEOPLE THROUGHLIFE CHANGING, SOCIALTRAVEL EXPERIENCES, BECAUSE TRAVEL MAKES US ALL BETTER HUMANS.
Your product will be different
How you talk to your customers will be different
Know your purpose and dont deviate from your
WHY
So-What?
1 2 3
What gets you there doesnt keep you there!
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