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@TourismAus
Jesse DesjardinsSocial Media & Advocacy ManagerTourism Australia
@TourismAus
People and how we can amplify and influence what they talk about
@TourismAus
a super short history of the Internet
@TourismAus
Source: Travel 2.0 Consulting Group
@TourismAus @TourismAus
You can’t apply the old rules
@TourismAus
What people care about
Business objectives
magic
@TourismAus
@TourismAus
before during after
@TourismAus
after
@TourismAus
your opportunity >
3,000,000
360,000,000
@TourismAus
Sharing is the new search
@TourismAus
Your fans and followers have better ideas than you do
@TourismAus
@TourismAus @TourismAus
@TourismAus @TourismAus
@TourismAus @TourismAus
@TourismAus @TourismAus
during
@TourismAus
after
@TourismAus
one way storytelling to co-development
@TourismAus
100%: I’d love to!
@TourismAus
How do you get people to tell your story?
@TourismAus @TourismAus
@TourismAus @TourismAus
@TourismAus @TourismAus
@TourismAus @TourismAus
Plan for now
Steal good ideas& reverse engineer
@TourismAus
@TourismAus
Level playing field for everyone
@TourismAus
@TourismAus
Thank youFacebook: /seeaustraliaTwitter: @seeaustraliaInstagram: @seeaustralia
Jesse Desjardins, [email protected] Media & Advocacy ManagerTourism Australia