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@TourismAus Jesse Desjardins Social Media & Advocacy Manager Tourism Australia @TourismAus People and how we can amplify and influence what they talk about @TourismAus a super short history of the Internet @TourismAus Source: Travel 2.0 Consulting Group

Jesse Desjardins | Tourism Australia Presentation

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Page 1: Jesse Desjardins | Tourism Australia Presentation

@TourismAus

Jesse DesjardinsSocial Media & Advocacy ManagerTourism Australia

@TourismAus

People and how we can amplify and influence what they talk about

@TourismAus

a super short history of the Internet

@TourismAus

Source: Travel 2.0 Consulting Group

Page 2: Jesse Desjardins | Tourism Australia Presentation

@TourismAus @TourismAus

You can’t apply the old rules

@TourismAus

What people care about

Business objectives

magic

@TourismAus

Page 3: Jesse Desjardins | Tourism Australia Presentation

@TourismAus

before during after

@TourismAus

after

@TourismAus

your opportunity >

3,000,000

360,000,000

@TourismAus

Sharing is the new search

Page 4: Jesse Desjardins | Tourism Australia Presentation

@TourismAus

Your fans and followers have better ideas than you do

@TourismAus

@TourismAus @TourismAus

Page 5: Jesse Desjardins | Tourism Australia Presentation

@TourismAus @TourismAus

@TourismAus @TourismAus

Page 6: Jesse Desjardins | Tourism Australia Presentation

@TourismAus @TourismAus

during

@TourismAus

after

@TourismAus

one way storytelling to co-development

Page 7: Jesse Desjardins | Tourism Australia Presentation

@TourismAus

100%: I’d love to!

@TourismAus

How do you get people to tell your story?

@TourismAus @TourismAus

Page 8: Jesse Desjardins | Tourism Australia Presentation

@TourismAus @TourismAus

@TourismAus @TourismAus

Page 9: Jesse Desjardins | Tourism Australia Presentation

@TourismAus @TourismAus

Plan for now

Page 10: Jesse Desjardins | Tourism Australia Presentation

Steal good ideas& reverse engineer

@TourismAus

Page 11: Jesse Desjardins | Tourism Australia Presentation

@TourismAus

Level playing field for everyone

@TourismAus

@TourismAus

Thank youFacebook: /seeaustraliaTwitter: @seeaustraliaInstagram: @seeaustralia

Jesse Desjardins, [email protected] Media & Advocacy ManagerTourism Australia