Irish Hotel Federation

MARKETING DISTRIBUTION

IRELANDHOTELS.COMONWARD DISTRIBUTION ANDAFFILLIATE MARKETINGOPPORTUNITIES


•IRELANDHOTELS.COM

•Official website of Irish Hotels Federation•One management channel – multiple distribution opportunities•Affiliate Marketing is a key component





New Initiative 2009

Value Breaks





•WWW.LASTMINUTEIRELANDHOTELS.COM

•Opportunity for Last Minute Sales•Offer discounts from 10%•Variable discounts for midweek and weekend•Set “Last Minute” from 1 to 14 days.


•MARKETING ACTIVITIES

•Monthly CRM E-Zine with Special Offers•Quality database of 100,000 e-mail addresses•Pay-per-Click Google campaigns•Search Engine Optimisation•Partner Promotions – e.g. Guinness Mailing•Ongoing affiliate opportunities

Galileo Sabre Amadeus Worldspan

650,000TRAVEL AGENTS WORLD WIDE 1.115 Billion Internet

users world wide

IHF – PEGASUSGDS DISTRIBUTION

18% Commission + €1 per booking (Single Invoice)

• FUTURE DEVELOPMENTS

• New Website Design• Inclusion of Special Offers

in Search & Sort Display• Value Breaks site targeted

at UK Market• Discount Channels


•BOOKING CONFIRMATION BY SMS

•Allow clients to enter mobile phone number for SMS confirmation•Booking details including date, room type, Booking Reference•Hotel address & Phone Number•SAT – NAV co-ordinates for driving directions•Future SMS marketing opportunities

New Booking Engine Functionality 2009


•PRE ARRIVAL & POST DEPARTURE E-MAILS

•Automatically sends e-mail from 1-10 days in advance•Or 1 -10 days post departure•Promote Spa treatments, restaurant, hotel facilities•Send driving directions, check-in times, restaurant opening hours•Thank guests for their stay, solicit feedback, offer return discounts•Drive additional traffic to your site



•ADD – ON SERVICES

•Sell additional services during booking process•Usual suspects, flowers, wine, chocolates•Consider Spa treatments, Dinner in Restaurants•Additional revenue opportunities for late check-out or early check-in



•ADVANCE PURCHASE DISCOUNTS

•Offer variable advance purchase discounts •Full control over level of discount•Full control over advance purchase period•Use for advance purchase or last minute•Set specific terms and conditions – EG No refunds•Include in E-Mail promotion as link to booking



•COMING SOON…

•New BookIn1 Booking Engine•Unique Special Offer capability



•AND MUCH MORE…



THANK YOU!


THANK YOU!

Travel

Irish Hotel Federation