Filipina, Manila

Spain of Asia

±7000 Islands

Most Populated

in ASIA

Most Populated

in World

Highest GDP

in World

1,59 Km2 + 7.143 Citizens

Capitol, Museum, University

Recreation Spot Shopping Malls

’

Reasons:

1. Feel Better (84%)

2. Attract Woman (64%)

Problem

Acne & Mouth Odor

SM, Giant, ShopwiseSeven Eleven, Mini Stop, Family mart

Ermita, Pasay City, Manila Bay

Vary in

Size

Vary in

Types

Bottle

Sachet

Mililitre

Local&Global

Super-

market

Modern-

market

“More Brand, Variant

and Sizes Options”

“Less Brand, Variant

and Sizes Options”

Cheaper More Expensive

30-40% Difference

Not Much Difference in

Volume

•Own Each Lanes, Toiletries,

Body Care, & Hair Care

• Little bit far from Cashier

• Sachet Placement on Lower

Shelf and Bottle on Upper Shelf

• Department Store: Own Men’s

Zone. Focus on Wax or Hair

Gel, Deodorant, Facial

Cleanser

•Only One Product Lane

(Mixed Lane)

• Sachet Placement on

Upper Shelf while Bottle on

Lower and Middle Shelf

• Placement Focus on Sachet

• Variant and Assortment is

low in Modern Retail

Mostly English

Direct Language

Handling All Brand

Using Tablet

Bundling

Promo

Quantity

Discount

Supermarket

Modern Market

Supermarket

Spend a lot of

Time in Choosing

Products

Prefer to buy at

Supermarket

Criteria: Quality,

Brand, Price

People prefer to buy

Bottle

They Consider Eco-

Friendly Factor

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Tagalog - Each Region

has its own Dialect

English – Only for

Educated People

Not Connected

With Gadget

Roman Catholic

Association