India Tourism’s New Destination

India – Tourism’s New Address

Brand India – A Sell Out!

“When you come to India, you’re inspired by the past and you can see the future.”

US President George W Bush New Delhi - 3rd March 2006

India: An emerging superpower

“We came to India for the costs, we stayed for the quality, and we are now investing for the innovation.”

Sr. V.P. Dan Scheinman of

Cisco Systems

Let’s talk NUMBERSFastest growing Economies 2006-2020

Let’s talk NUMBERS

India’s GDP will exceed – Italy’s in 2020, – France’s in 2020– Germany’s in 2025 and– Japan’s in 2035

Goldman Sachs Projections (US 2003 $ Billion)

Let’s talk NUMBERS

• According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020

• India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

Let’s talk NUMBERS

• There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year.

• Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year.

India’s Tourism Journey

India to drive global aviation growth: Giovanni Bisignani, IATAIndian air travel to grow 20% each year for the next 5 years.

Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years, with the number of passenger aircraft doubling to 400.

Boom in Air Travel:

Overall aircraft movements have increased by 15.3%

International (19.7%) & domestic (14.1%)

Overall passenger traffic has increased by 24.3%

International (17.9%) & domestic (25.9%)

Overall cargo traffic increased by 21.9%

Open sky policy

Modernization of Airports

Low Cost Operations

India : now recognized as a year round destination.• World over India is perceived

predominately as a October to April winter destination.

• Marketing initiatives by both the Government and the Private sector is now successfully addressing & changing this perception.

New Tourism Products• Monsoon magic - focus on months from April to October

• Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India.

• Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually.

• Wellness & Spa tourism – luxurious world class health spa’s are mushrooming across the country.

• Luxury tourism – e.g. Palace on Wheels, Palaces

• Adventure tourism – with emphasis on eco-tourism

• MICE – convention centers coming up in the metro cities

Change in perception

• There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makers and as well as state governments in India.

• Tourism is now being seen:

– Engine of growth for the economy and a key employment generator.

– Low Capital Investment in the trade.

– Import’s that earn foreign exchange.

– Cultural revival/ regeneration.

New Destinations• Till recently the state governments of Kerala and

Rajasthan were aggressively marketing their product.

• Today there is more competition from other states.– Gujarat– N. Kerala– Ladakh– Madhya Pradesh– Orissa – Bihar– Rajasthan– Uttaranchal– Punjab

Civil Aviation & Airports• Successful identification of partners for modernization of

Delhi & Mumbai airports.

• Non-metro airports – Along with metro airports, the Airports Authority of India will develop 35 non-metro airports in the country.

• Over the next three years, the Indian skies will be totally unrecognizable– Air India will be adding 68 aircraft to its present fleet– Indian Airlines 43 and– Private airlines around 275

• By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers

Civil Aviation & Airports

• There’s greater accessibility to secondary (non-metro) airports in India.

• The airfares have plummeted.

• The aviation boon has hugely benefited the inbound tourism in the country.

India’s Aviation Bilateral Agreements in 2005• A total of 14 bilateral agreements were signed by India

during the year 2005 as a direct development of India’s open skies policy.

• Some of the more significant air services agreements were:

• France• China• UK• US• Germany• Canada• Singapore• Belgium• New Zealand• Philippines• Netherlands

‘Incredible India’ Campaign

• The ‘Incredible India’ Campaign implemented by the Government of India has proved a catalyst in attracting record tourists into India.

• Being the first B2C campaign of its kind, it has created a unique brand and identity of India in the world travel & tourism space.

• The year 2005 has been a significant year, with ‘Incredible India’ catching international eyeballs and the subsequent recognition by the world media.

‘Incredible India’ Campaign• Winner of 2005 PATA Grand Award in

the Heritage (HE) category, for its ‘Ajanta Ellora Conservation & Tourism Development Project“

• Winner of 2005 PATA Gold Award in the Print Media (AD-P) category for its "Incredible-Taj" ads.

• Winner of 2004 PATA Gold Award for - Marketing, Government for its "Incredible India Campaign“

• Travel and Leisure- Highest Recall AD -Worldwide

Destination Marketing• Cultural tourism & Round Trips – covering the popular

circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches.

• Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK.

• Kashmir – With revival of tourism in 2005, the state witnessed a 40 per cent increase in tourism related activities, due to return of normalcy resulting in the lifting of travel advisories in most countries.

• Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi.

Destination Marketing• North East – States such as Sikkim, Arunachal, Assam

and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. These states have witnessed a quantum leap in tourist inflow.

• New States – Uttaranchal for e.g. which attracted 14 million tourists in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure.

• Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists, other than Kerala.

Thank You

Thank You

Presented by Regalis Design Studio

Safe Meditours

Copyright notice & Legal information

This presentation may be freely distributed on the sole condition

that it is not altered in any way.