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Receiving the Future - International Radio Confern
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‘YOU CAN’T CLOSE YOUR EARS’Clive Dickens
@cdickens
FIRST THE BAD NEWS
UK COMMERCIAL RADIO IS NOT A REVENUE GROWTH STORY!
RAB/Ofcom
£(M
’s)
MAT Q1
2005
MAT Q2
2005
MAT Q3
2005
MAT Q4
2005
MAT Q1
2006
MAT Q2
2006
MAT Q3
2006
MAT Q4
2006
MAT Q1
2007
MAT Q2
2007
MAT Q3
2007
MAT Q4
2007
MAT Q1
2008
MAT Q2
2008
MAT Q3
2008
MAT Q4
2008
MAT Q1
2009
MAT Q2
2009
MAT Q3
2009
MAT Q4
2009
MAT Q1
2010
MAT Q2
2010
MAT Q3
2010
MAT Q4
2010
MAT Q1
2011
MAT Q2
2011
MAT Q3
2011
400
450
500
550
600
650
700
NOW THE GOOD NEWS
50mSource : RAJAR Q4:11 IPSOS/RSL
3mSource : RAJAR Q4:11 IPSOS/RSL
82%Source: BBC Eartime research 2010
PLATFORM NEUTRAL
So Lo Mo
So Lo Mo
SOCIAL LOCAL MOBILE
GO WHERE YOUR AUDIENCE & COMMUNITY ARE
UK Radio in one simple player
Over 15m YouTube views
OVER 20,000 FREE EPISODES ‘ON-DEMAND’
WHAT IS YOURMOBILE STRATEGY?
2.6m Install Base
400,000 MAU’s
OUR MOBILE STRATEGY MORE THAN ‘LISTEN’
MORE THAN ‘LISTEN’
MORE THAN ‘POCKET’
So Lo Mo
So Lo Mo
SOCIAL LOCAL MOBILE
DATAis the new oil
Interaction
Audience
Access
MANCHESTER UTD V MANCHESTER CITY23.10.11 13.52
How does InStream work?
Content
Content Airtime ad break
Content
Content
Targeted InStream Ads / Exclusive Content
Airtime ad break
InStream Creative
Synchronised, Branded Companion Visual to enhance Audio
Interactive to allow deep engagement, when appropriate
Exact age targeting, rather than demo breaks
Exact Location, rather Diary location
Most loyal ‘logged in’ Subscriber audience, not just listeners
Limited Premium inventory, less clutter, more stand out
Upgradeable - More data to come
Digital metrics
InStream
LOGGED-ON LISTENING WILL REDEFINE RADIO
‘YOU CAN’T CLOSE YOUR EARS’Clive Dickens
@cdickens
