Past : Brick and Mortar

- All booking systems were offline.- High Cost- Poor transparency- Low number of bookings- Hassel in cancellation- Losses to companies dealing in sector, less

profitable- Problem in integration- Difficult for customers to compare and select

Present: Online Systems

- All systems are online and well integrated- Cost effective- High level of transparency assured- Great number of bookings- Hassel in cancellation- Business became more profitable- Ease of integration- Suitablecustomers to compare and select

For Customers:

- Ease of booking- Holding everything at click of mouse or swipe on

screen- Better customer service at lower cost- More relevant information- Boom in the industry- Advent of travel portals, websites and mobile

application

Innovation and development in IT has lead to Four major scenarios:

Emergence of online booking companies Emergence of portal, website, application

development companies Brick and mortar companies coming online to capture

the market Increase in number of 3rd party suppliers(inventory

suppliers)

Very Optimistic and full of opportunities: Reasons:1. Increase in number of Netigens from 60 million in

2009 to 560 million by end of 20182. Increase in number of smartphone users from 29

million in 2012 to 381 million by end of 2018: multi-fold growth

3. Internet penetration 17% lowest in world: great scope of growth

4. Growth in India’s middle class: 50 million in 2010 to 500 million in 2030

5. Other Trends: Increase in use of credit/debit card, increase in per capita GDP, increase in number of hotels

Growth in number of travel portal development companies

Increase in number of players who are entering online business

Better offer by players in “other” sector People interested in offers which are cost

effective

1. Leader Axis Softech Pvt. Ltd. – best solution with

maximum number of clients2. Challenger TBO3. Others Travel pd, Sterio Digitex

Slower than expected internet penetration Price War Potential for credit card frauds may lead to

problem in financing Fluctuation in Forex rates Security/cyber threats