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This month’smust reads in
Hotel Data& Analytics
News
www.snapshot.travel [email protected] @snapshot_demand Kurfürstendamm 212, 10719 Berlin
With fall right around the corner, we’ve starting to see some cool news in the hotel tech space. In time with that, we put out our latest chart and it’s a cool one! Check out the How To Use Hotel Data Chart that shows how you can compare different sets of hotel data and use it today to benefit your business.
In other news, we read some great articles on the history of direct booking, how to build a data-driven strategy, re-thinking the hotel package, Microsoft making some big tech moves, and our own CEO sharing a valuable powerpoint from his presentation at CHAT in Shanghai earlier this month. And of course, there’s much more. Enjoy!
Regards,
Clay, Martin, and the SnapShot team
Editorial A monthly recap of hotel data and analytics news
We sat down with the experts and put together a detailed chart exploring the connections
between data sets you can find at your hotel. What happens when you compare your various
types of metrics? Our Infographic can help you find out!
Read on our blog
Let's take a moment to walk down memory lane! Check out how metasearch engines have evolved
since the mid 1990s, in the educational infographic by Triptease.
Read on Tnooz
Direct Hotel Booking Battle: A Historic Infographic
Lots of "likes" and "shares" look good in a
marketing campaign report. But do they lead to
meaningful actions by the audience? Use social
media metrics to get more detailed and
quantifiable insight.
Read on Skift
Why Do Travelers Share on Social
Media?
Big data has become a buzzword so prevalent that it’s practically meaningless. At this point
the argument could be made that every company is a “big data” company. Read on to get
an idea of what I mean.
Read on Entrepeneur
6 Illusions Execs Have About Big Data
We take a look at the pros and cons of cloud
computing for hotels. There's no doubt it's a
revolutionary technology but is it right for all
hoteliers? Read our latest blog post to find out.
Read on our blog
Sometimes, the implementation of big data
analytics fails. But that's because it usually
doesn’t coincide with the business' daily
processes, nor with the decisions taken to
align actions with the company's goals.
Learn more
Three Keys To Building A Data-Driven Strategy
Travelers want more amenities for cheaper prices, hence the promotion of packages. But on what
can hotels capitalize?
Read on Skift
How Hotels Can Drive Revenue by Rethinking the Hotel Package
Did we forget to include your company on our Hotel Tech Index? We're currently working on a
version 2.0 and adding more providers and softwares! Click below to take a look and submit
your company's info at the bottom to be included before it's too late!
See the index
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HOTEL ANALYTICS
BOOK A DEMO
Hello.My name is Toni.
I’ve been a Director of Sales and Marketing in hotels
for more years than I can remember.
I recently came across SnapShot and loved the
Analytics tool. So much so that I’m now giving
demos and helping hotels learn about it.
If you want to find out more about analytics, book a
demo today and I’ll show you how SnapShot
Analytics can help you better manage your hotel.
Some 40% of visits to US travel sites now come from mobile devices. Additionally, mobile accounts for 60% of destination
information searches. And, two-thirds of all watch-time for top travel videos on YouTube happens on smartphones. As
travel planners get closer to booking, smartphones continue to play a role.
More on Tnooz
Travel Needs to Design Mobile-First Journeys
Europe's tech scene is booming. In cities like London,
Paris, Berlin, even smaller cities like Brno, Talinn, and
others, the tech and startup communities are booming.
Check out this interesting Venture Beat article with the
facts!
Read on Venturebeat
10 Things You Didn’t Know About Europe’s
Tech Scene
Our CEO, Stefan Tweraser, recently made a trip to Shanghai to attend one of China's largest tourism
conferences, The China Hotels & Tourism Conference, also known as CHAT. Check out Stefan's
presentation from CHAT on how to make the most out of enterprise data.
View on our blog
THE NEW
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HOTEL ANALYTICS
Learn more
Check out this cool infographic on Hotel Tech trends!
An informative snapshot created by Ard na Sidhe
Country House. And if you want our own take on
recent hotel tech trends, you can always check out
this blog post.
Read on 4hoteliers
Hotel Technology Trends: Infographic
At this point, AI and cloud computing is growing so quickly, Microsoft is building new chips
that can keep up with the rapid pace– and building their whole system on top of them.
Read on Wired
Microsoft Has a Whole New Kind of Computer Chip---and It'll Change Everything
When we think of digital marketing for hotels, often the first thoughts go to Facebook,
and probably Instagram and/or Twitter. But YouTube is more than just a viable option, it
can be a powerful marketing tool... If used smartly.
Read on HNN
Content-Rich YouTube Lets Hotels Tell Their Stories
In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of
travel, and our hotel tech insiders, (plus much more). Until next time.
Read on our blog
Hotel Data & Analytics News - August 2016Our Recap from Last Month
At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
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About Us
Everything you need to see,nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
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