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Pepijn (Pepe) VelingIncae Business School Sept 2013
Hippie 2.0Getting rich by doing good
Traditional view
-“You make money? then pay back by doing something good for the world!!”
“I want too but (..) that costs money!!”-
Let´s be honest
Most companies don´t want to do something good if it costs them
MONEY
Hippie 2.0
Hey! You can actually MAKE MONEY by doing GOOD!!
Hippie 2.0Getting Rich by doing Good*
*Nothing like greenwashing
Today
challenge
5 examples
chat What do you think?
Do you know an existing example or have a new business idea?
Can we do it in Latin America?
1 2
1
Coffee pulp Pectine
Convert coffee waste into a valuable product
2
Banana tree trunks Pallets
Convert banana waste into a valuable product
3
Reduce emissionsIncrease social interaction
Save on gasolineIncrease productivity
Share rides between employees of same organization
4
Designed for both the poor and the rich
Sold above market price to the rich that allows
profit and free provision to the poor
Big companies (can) do it too
but need our help
5
Chat
What do you think?
Do you know an example or have a new business idea?
Can we do it in Latin America?
