HERITAGE LINENEWSLETTER, OCT 2012

A wise man once said, “The single biggest problem in communication is the illusion that it has taken place.” That man was George Bernard Shaw.

We, at Heritage Line, wish to take Mr. Shaw’s profound exhortation to heart. Published month-ly, the newsletter will be a marvelous tool to connect with you, our valued clients - be it DMCs, tour operators, tour agencies, public media – and our passengers.

More than just a staid newsletter, it will be an upbeat platform, cruising past the trite and inane to give you news and bits of information that matter. We will cover latest promotions, great destination articles, moving product stories, real life passenger stories, new team members to our join our ever expanding family and so much more.

So, once again, welcome to our newsletter. And yes, Mr. Shaw will be proud that communication has indeed taken place.

Yours sincerely,

Thomas Peter, CEO

One year may not seem like a long time in business. Nay, for most corporations, it is a time of growing pains, countless mistakes and more investment (business gobbledy-gook for short-term losses). But for the Jahan, the past 12 months have been a blissful roller-coaster ride of growth and rapid expansion. Since its launch, the Jahan – the embodiment of luxury and elegance – has seen its passenger list burgeon by leaps and bounds.

“Since its first cruise, The Jahan has welcomed approximately 2,000 passengers,” says a proud Thomas Peter, chief executive officer. The accolades from happy passen-gers – sometimes gushing, some-

JahanA year older and a lot wiser

“Since its first cruise, The Jahan has welcomed approxi-mately 2,000 passen-gers,” says a proud Thomas Peter, chief executive officer.

times unbridled – have flowed like a river of rich plum wine. “Relaxing, informative, and a per-sonal opportunity to view life in the countryside, from a boutique vessel,” said Mr. Harold, a passen-ger from Australia. To add the icing to the cake, The Jahan has recently been ad-mitted as a member of the Secret Retreat – an exclusive club of small five star luxury and boutique prop-erties in Asia. Not bad for a one-year-old eh?

The Jahan -A year older and a lot wiser!

Heritage-Line, owner of the magnificent Jayavar-man and The Jahan cruises, has completed its merger with an equally magnificent cruise ship company, formerly Cruise Halong. This merger is expected to strengthen Heritage Line’s position as the leading cruise company in the Indochina region. “The merger will place us in good stead to refine and consolidate our services and products, synergize our efforts and achieve greater passenger satisfaction under the single brand name Heritage Line,” says Thomas Peter, Chief Executive Officer of Heritage Line. Following the merger, Cruise Halong will operate under the branch office of Heritage Line (Halong). The sales and marketing department will be con-solidated within Heritage Line Headquarter in HCMC office. Since July 30 2012, reservations of all Halong cruises has been transferred and han-dled by the head quarter.

All e-mail communications synchronized to one single domain suffix: @heritage-line.com. In the near future, the Heritage Line website will include both cruising destinations. The Halong boats (Ginger, Jasmine and Violet) are now part of the unique Heritage Line Collection. They are currently undergoing a major rebranding process to impose a unique Heritage Line look and feel.

“We are looking forward to providing our guests with excellent service for both cruises under the Heritage Line brand,” says Peter.

Merger of two great cruise coMpanies

For years, guests of cruise ships echo the same com-plaints. The vessels looks run down. The railing is dilapidated. The floor needs a make-over. The criticisms are always the same.

For the Violet, such feedback is non-existent. This is because during the course of September, the Violet was given a major spruce-up in preparation for the high season. Workmen toiled day and night, restoring rails, fixing broken parts and pieces and re-painting peeling walls. A French-Indochina outfit is giving the boat a unique position in the Bay.

“Maintenance is a major activity for us. We invest a lot of money in maintenance to ensure our junks are spick and span,” says Thomas Peter, CEO of Heritage Line.

Violet leading the way in maintenance

It’s 3.00 pm. And the new Cruise Director has been on his feet for the past 8 hours. He offers a kind word of encouragement to a waiter who went the extra mile for a guest. He smiles and assists an elderly couple up the stairs. And he looks just as fresh as he did at breakfast.

Meet Sentot Sutrisnadi, the Jayavarman’s new cruise director. The Indonesian national came on board on this summer and he is bubbling with energy. “This is such an interesting job. The guests. The staff. The journey on the Mekong,” he says.

Sentot is an old hand in Indochina, having worked in senior management positions in the hotel industry in Cambodia for the past 15 years. Before making Cambodia his home, Sentot chalked up 16 years of hotel work experience with the Hyatt International Group in Indonesia. His most recent position was that of general manager of a luxury hotel in Phnom Penh. To Sentot, there is no difference between the hotel industry and the cruise ship business. “It is about taking care of the needs of guests and yet, we must remain almost anonymous. And it is also about motivating the staff and keeping them all passion-ate about the work.” Sentot, we wish you all the best!

Meet Sentot. Jayavarman’s new Cruise DirectorIt is about taking care of the needs of guests and yet, we must remain almost anony-mous. And it is also about motivating the staff and keeping them all passionate about the work.

Are you our BFF (Best Friend Forever)? Well, then. Go on to Facebook and like us. In keeping with our million dollar refurbishment project, we have just launched cutting edge marketing tools embracing new media with unbridled gusto.

We have a new webpage. A webpage that is designed for the 21st century but with a warm classic feel. We are on Facebook, Linkedin, Twitter, Flickr and Youtube – complete with interactive tools for guests to communicate with us. We need to know how you feel about us and we promise to re-spond to your feedback.

We have new brochures – glitzy yet dignified. Informative new booklets that vividly describe the memorable experiences on the Jahan, the Jayavarman and the three junks. Plus, we have a long list of full collaterals.

And to add the icing on the cake – we have captured movies about our boats and the regions. Just click here and you will be mesmerized the tales we tell.

So, go on. Like us!

Heritage Line goes

cutting edgeGo on. Like us.

Heritage Line Co. Ltd.68 Street Nr. 10 - Tran Trong Cung | Tan Thuan Dong Ward (District 7)

Ho Chi Minh City | VietnamT: +84 (0) 8 377 385 55 | F: +84 (0) 8 377 384 44

marketing@heritage-line.com | www.heritage-line.com