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Presentation Helsinki Opinion Leaders at Dicole.com offices. September 2011. Helsinki, Finland.
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D
#SOCIETY30
HELSINKI
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
sharing
COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
MONEY:CROWDFUNDING
SMARTSIMPLECOSTEFFECTIVE
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
LONG SNOUT
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
FA FA
4
LONG TAIL BECOMES LONG SNOUT
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
5
TAICHI
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIES
EXTRACT
MAKE
DELIVER
STAGE
RENDER
CUSTOMIZATION
CUSTOMIZATION
CUSTOMIZATION
COMMODITIZATION
COMMODITIZATION
COMMODITIZATION
PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.PRINCIPLE OF
ECONOMIC VALUECREATION:
SERENDIPITYLEADS TOTRANSFORMATION
3
GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
V
V
M
VV
THE S2M MESH
SEATS2MEET.COM
7PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY
SMARTSOLUTIONS
MEET & WORK LONDON
SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
BUSINESSMODEL
TRUST AGENT
TEAMBUILDER
RELEVANCE ANALYST
ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN
BARRIER FIGHTER
CONTENT CURATOR
SIMPLE,SMART, SHARING& SUSTAINABLE