Augmented Reality & Mobile ExperiencePolitecnico of Milan 2012/2013 - School of Design

3 - Mobile Learning Academy

Gruop #4 - CopacabanaNicole Bonfante

Martina Brunetti

Emanuele Colzani

Antonio Prati

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

CONCEPT | Design Abduction

Design Abduction is a Mobile Learning Academy gamecreated around the topic of design and particularlyabout Compasso D’Oro.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

CONCEPT | Target

The target group relative to our game is made ofyoung people between 18 and 20 who have completedhigh schools and are ready to face the University.

Sometimes this target does not have clear the designconcept and knows little of people who made itshistory.

Using our game we try to intrigue and entertainfuture users.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

CONCEPT | Story

Alessandro Mendini, the famous italian designer, hasbeen kidnapped by a gang of evil crocodiles.

They held him as prisoner and asked as a ransom anobject designed by Mendini for Alessi.Players will challenge each other to find out whowill be the fastest in rebuilding the object that willmanage to let him free from his kidnappers.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

CONCEPT | Assignments

The chosen object that need to be rebuilt from theusers to pay the ransom have been all designed byAlessandro Mendini for Alessi.

We tried to pinpoint the most famous and significamtobjects made with similar materials, in order to makecredible the game itself.

1. Cavatappi “Anna G.” 4. Cavatappi “Parrot”3. “Orologio Sole”2. “Moka Alessi”

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

CONCEPT | Genre

The game mode chosen is the Collect & Trade one.

It consists in a “treasure hunt” on a defined area. Youmust answer several questions and interact with otherparticipating teams exchanging prizes with them.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Instructions #1

To get the eight elements each team will have totravel to various locations in the historic center ofMilan reported on the map and will have to answera question about the design or inherent to the placewhere it is placed. After collecting the materialsand processing techniques, players must go to theassembly line, where complete their object and paythe ransom.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Instructions #2

- The game involves four teams, each of them willhave to complete an object finding all components.The winner will be the first team that complete theobject.

- The game starts at Milano Cadorna Nord station,here users will have to answer the first question toget the material up for grabs. Following the pointsmarked on the map, they will find other materials.

- To each question is assigned a prize that could bewon just answering correctly.

- Being different teams collecting materials, if theymeet each other they can change materials in order tobuild the complete object.

- The last place to visit is La Rinascente. Only whenall the materials will be collected teams could go tothe assembly line.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Duration

The maximum duration of the game is 90 minutes.This choice has two reasons:

- The battery life of a smartphone does not allow youto play for a long time; drawing this line, players aremotivated to finish the game within the prescribedtime without the risk of running out of battery

- The structure of the game allows you to reachdifferent levels of skills by answering more questionsas possible, the limited time is an addictionaldifficulty.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Levels

1 - MATRICOLA (from 0 to 300 punti)2 - LAUREANDO (from 300 to 600 punti)3 - LAUREATO (from 600 to 1000 punti)4 - DESIGNER (over 1000 punti)

Each correct answer makes the player get 50 points.To complete the game is not necessary to answer allthe questions but is enough to answer correctly to20-23 questions and reach the DESIGNER level.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Map #1

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Map #2

1 - Stazione di Cadorna FNM

2 - Triennale di Milano

3 - Arco della Pace

4 - Castello Sforzesco

5 - Piazza Castello

6 - Piccolo Teatro

7 - Pinacoteca di Brera

8 - Galleria d’arte moderna ilCastello

9 - Montenapoleone

10 - San Babila

11 - Basilica di San Carlo al Corso

12 - Corso Vittorio Emanuele II

13 - Piazza del Liberty

14 - Università di Milano

15 - Torre Velasca

16 - Palazzo Reale

17 - Museo del Novecento

18 - Duomo di Milano

19 - Piazza del Duomo

20 - Galleria Vittorio Emanuele II

21 - Teatro della Scala

22 - Palazzo Marino

23 - Design Supermarke pressoLa Rinascente

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Questions #1

The type of questions asked for rewards is inspiredby those used for entrance exams at Politectico diMilano.

We will find questions inherent in the design orquestions related to the place in which they areasked.

GAMEPLAY | Questions #2

1_Chi è il famoso designer che ha ideato le sedie LaMarie, distribuite da Kartell?

A_Maurizio CattelanB_Philippe StarckC_Vanessa Beecroft

2_Da chi è stata progettata la Panton Chair?

A_Panton VernerB_Eileen GrayC_Antoni Bonet

3_Qual è la funzione della “Joe” di Jonathan De Pas,Donato D’ Urbino, Paolo Lomazzi?

A_poltronaB_lampadaC_sedia

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy

4_Per “design ecologico” si intende la progettazione:

A_di un prodotto biodegradabileB_di un prodotto in plasticaC_di un prodotto che presuppone la riconversioneambientale nelle strategie dei sistemi produttivi

5_Qual è la forma della pianta del Duomo di Milano?

A_croce grecaB_croce latinaC_pianta a forma circolare

6_Quale dei seguenti caratteri tipografici presentadelle “grazie”?

A_helveticaB_bodoniC_arial

Group #4 - Copacabana

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Objects

The object that has to be completed to end the gameis composed by a combination of 8 different materialsand relative ways of production.

- PMMA- Steel- Extrusion- Forming- Assembly

PMMA, steel, extrusion and forming can be foundby answering correctly to questions asked in thosedifferent location.

The assembly is the last element to conquire and canbe got only at the assembly line marked on the map.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #1

Story:When you receive an invitation to join the game, before you start playingthe story is proposed.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #2

Intro:Once you start the game the screen “intro” is the first to appear.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #3

Object & Assignment:In this menu, find out which object has been allocated and whatmaterials are used to complete it.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #4

Instructions:In the “instrucions” menu are given the rules of the game and themodalities of.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #5

Places:In this menu we can see the places in which questions are placed.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #6

Gameplay:In this menu we can see the progress of our game.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #7

Questions:When we are close to a place that provides an application appears in thisdialog box.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #8

Prizes:If the answer is correct, we have 50 experience points and the materialassigned to the application.

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

GAMEPLAY | Storyboard #9

Outro:Once rebuilt your own object and after you had been to the assemblyline, the game is over and Mendini is free!

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

SPONSORSHIP | Facebook Fan Page

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

SPONSORSHIP | Event on Facebook

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

SPONSORSHIP | Leafleting & Billboard

Augmented Reality & Mobile Experience | 3 - Mobile Learning Academy Group #4 - Copacabana

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