Celebrating 25 Years of Promoting Calaveras County!1987-2012

CVB Mission Statement:To serve our members and community by supporting

sustainable economic growth through the promotion of tourism in

Calaveras County.

Organization & Funding 501c6 Non-Profit Association

› Board of Directors Transient Occupancy Tax

› Our share: 30% from County, 13% from City of Angels Camp› When TOT comes back to a DMO, it is a REINVESTMENT of funds

and creates new dollars coming into a community. It needs to be reinvested in order to grow! TOT is earned by the CVB and its partners.

Partnership Investment $250/year› Website Listing/Link on GoCalaveras.com› Listing in Calaveras Activities Guide› Brochure Distribution in the Calaveras Visitors Center› Listing on the new NorCal Regional Travel App› VIP Card Participation› Cooperative Marketing Opportunities› New Members Corner on website

RetailArnold Rim Trail

What We Do1) Operate the County Visitors Center2) Destination Marketing Organization for

Calaveras County Visitors Center Activity includes:

› Open daily to welcome visitors› VIP Card› Sell event tickets for non-profits› Promote events for non-profits› Calendar of Events› Retail› Distribution for brochures for partners and non-profits› Bulletin Board for Events and Road Conditions› Lodging Availability› Distribute statewide and regional travel materials including

free California maps

Destination Marketing Organization for Calaveras County

Annual Calaveras Activities Guide Three Websites Travel & Adventure Shows Media Outreach Print, On-line and Radio Advertising Tour Operator Outreach Social Media/Technology Marketing Direct Market Outreach Video Campaign State Fair Booth County Capitol Window Display

Leveraging Our Dollars Building Partnerships!

Local Partners Regional Partners

› Gold Country Visitors AssociationDog Trekker.comNorCal Travel AppGold Country MapMedia Representation

› High Sierra Visitors CouncilBrochureInternational RepresentationMedia Representation

› New! “Beyond the Bridges” PartnershipWith San Francisco Travel Association

Visit California – Our Umbrella DMO!› Includes:

International Market Representation UK, Germany, Australia, Asian Markets (Japan, Korea

China), France, Brazil, Mexico, India, Italy National/International Advertising Campaigns

Visit California

What does this mean for the Greater Arnold Area and Calaveras County?

You Have Representation through Marketing and Advocacy

New Dollars Coming into Calaveras County Far Reaching Marketing =International Travelers Over 1 Million Visitors to Calaveras County $148 Million in Traveler Spending 2500 Direct Tourism Jobs

DID YOU KNOW?› A 1% increase in tourism=21 jobs in Calaveras County and an

additional $1.5 million in travel spending!!

Do you want to AMPLIFY your Voice for Tourism?•Make sure we know about your events •Know something newsworthy? Let us know! •Come to the Visitors Center, see what we have going on•Be a “Backyard Marketer”•Help Share the Facts about Tourism. Here’s some examples:• It’s a clean industry• It brings new money into Calaveras County• It creates jobs• It makes where you live a better place

•Follow Us on Facebook – be a part of the conversation!•Become a Partner with the CVB

This isn’t just our industry – it’s YOUR industry!

Next time you think of the Calaveras Visitors Bureau:

The Calaveras Visitors Bureau IS:Your Destination Marketing Organization for Calaveras County

And we are:The Gold Country Visitors Association

The High Sierra Visitors BureauVisit California

California Travel The US Travel Association

Brand USA

Thank you, Greater Arnold

BusinessAssociation!