Graduating with Signals

Talking to Gen-Narrators about their social sharing.

“

”

Your authentic personal brand

emerges from the sociogram

you create across social

networks.

Practical Social Media Advice from #LSADmedia

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When talking to Full Stack Creatives

Media Developers and productive animators

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“

”

These days, you’ve gotta be a

real polymath to get ahead;

you’ve got to be a full-stack

employee.

Chris Messina in Medium,

April 8, 2015.

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Full Stack Millennials

Media Developers, Games Developers and Clever Animators

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Full Stack Gen-Narrators

Media Developers and productive animators

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“

”

Gen-Narrators have the

potential to influence peers

and the wider public.

The Economist collaborated with the digital

agency Bloom and drew upon qualitative and

quantitative research involving 22,500 people.

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Meet Claire @clisare Cullen,

a gen-narratorShared CC-by-4.0 @topgold

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Ph

oto

fro

m Irish

In

de

pe

nd

en

t

Video by @clisare

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Watch

Sharing works in many channels

Let’s look at sharing adventures.

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Introducing Share Your Adventure

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Using ShareYourAdventure.com

Harvests and shares geolocated tracks

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Nearly everyone’s

movements are

tracked in hand, in

your face or over

shoulders.

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Electronic content you

produce and share can

trace your movement,

record your context and

even predict your actions.

ShareYourAdventure Signals

Twitter with #socialhiking hashtag

Audioboom with geolocation

Flickr with geolocation

Swarm check-in

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16 Setting Up Beacons

#socialhiking Linked Signals

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GPX Provides Best Traces

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After One Signal

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Will everything be tracked?

Just because you set it up doesn’t mean it will be recorded and tracked.

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Signaling from Audioboom

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Topgold’s Shared Adventures

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Sharing with Gen-Narrators

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Map Link

Showing GPX Track

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Map Generated by

GeoGPS on Lumia

Spotting #socialhiking

The idea about sharing my hikes occurred to me

while listening and watching others.

Spurred by Audioboom conversations.

Watched on YouTube.

Piqued my interest.

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Gen-narrator @daylightgambler

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You can hear social hike stories.

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Listen

You can view social hike stories.

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View

You can read social hiking stories.

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View

Social Hiking and money

A donation mechanism is attached to the Social Hiking infrastructure.

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Social Hiking Media Formats

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View

Multi-channel multimedia

Creative Gen-narrators know how to structure narratives across several media

channels simultaneously.

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Reviewing LinkedIn Signals

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Reviewing LinkedIn Signals

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Reviewing LinkedIn Signals

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Sharing Activity on Facebook

Mike finishes Boston.

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Sharing Activity on Facebook

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Trend: More Facebook Videos

Shared directly to FB.

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Reviewing Facebook Signals

Using Wolfram Alpha

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Wolfram Alpha and You

WolframAlpha.com can show your Facebook signal.

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Reviewing Flickr Signals

Flickr.com/irisheyes

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Images attract readers.

Flickr and Instagram stats should reflect peaks and valleys in related media texts.

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Reviewing Instagram Signals

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What’s next?

Create and track.

To create for a multimedia campaign, gen-narrators need to leverage tools.

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Creative Multimedia.

Digital Animation Production.

LIT.ie/LSAD

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Key Terms

Audioboom

Flickr

Full Stack

GPX

LinkedIn

Millennial

Open Data

sociogram

Swarm

Twitter

Viewranger

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Expert Sources

Bernie Goldbach @topgold

Claire Cullen @clisare

Neville Hobson @jangles

Shel Holtz @shelholtz

Chris Messina in Medium

Dean Read

Phil Sorrell

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Resources

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Audioboom

Facebook

Flickr

Foursquare

Google Plus

Iconosquare

Linkedin

ShareYourAdventure.com

Twitter

Wolfram Alpha

Testing Creative Media Concepts

Creative multimedia students need to know

how to repurpose Share Your Adventure to

support a local tourism initiative.

During an examination, students should be able

to describe the principles of geolocation and

geofencing.

Discussions will arise about shutting down all

electronic signaling.

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