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Golden Gate Park Field GuideKey screen shots from the award winning Golden Gate Park Field Guide - the go-to guide for navigating San Francisco's thousand-acre urban oasis. The app highlights the park's common wildlife, popular attractions, and hidden gems, courtesy of the California Academy of Sciences. In addition to an ever-growing guide to plant and animal species, it also includes a detailed map, helpful insights, and fun tours and activities to help jump start your explorations. Finally, with the help of the Sightings feature, it invites users to actively engage with the park and to share their experiences with other park goers and naturalists.
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Golden Gate Park Field Guide
The Golden Gate Park Field Guide is the go-to guide for navigating San Francisco's thousand-acre urban oasis.
The app highlights the park's common wildlife, popular attractions, and hidden gems, courtesy of the California Academy of Sciences. In addition to an ever-growing guide to plant and animal species, it also includes a detailed map, helpful insights, and fun tours and activities to help jump start your explorations.
Finally, with the help of the Sightings feature, it invites users to actively engage with the park and to share their experiences with other park goers and naturalists.
Project Objectives
1. Extend the museum-going experience • Spread the exhibit floor to include
all of Golden Gate Park. • Introduce users to the biodiversity
of life in their own backyard. • Inspire exploration with self-guided
tours and scavenger hunts. • Invite ongoing participation and
community building
2. Drive Academy visitorship • Inspire visits to the physical
museum by appealing to the 13 million park visitors each year.
• Push promotional messages to users through the app to build attendance.
~200 Species
Nature Walks, Bike Rides, Scavenger Hunts and More.
Fully Interactive Map, Multimedia Profiles of ~100 Park Features
User-Generated Sightings
Results
• 75,000 downloads in first 4 months
• Webby Nominee – Education & Reference
• Best Mobile App – Museums & The Web 2011
• Apple App Store – Staff Favorite, What’s Hot
• Proven promotional vehicle via push messaging
Jonathan Denholtz
[email protected] 415-846-1967
CREATIVE LEADER COMMITTED TO PRODUCT AND ORGANIZATIONAL EXCELLENCE
Interactive media executive with a unique and potent mix of product expertise, business savvy and rich industry experience. 25 years designing and developing innovative and award winning user experiences that engage, entertain and educate.
Career arc spans network television, video games, web-based products & services, mobile apps, and physically interactive experiences that extend beyond the desktop.
Specialties include: • Business planning and strategy • Product vision and roadmaps • Cross functional team-building & management • Interactive design and development • P & L management • Startups and intra-preneurial ventures
