J Carter / Glimworm IT BV and.. Glimworm Beacons

29th June 2014 iBeacon Workshop TiConf Amsterdam

iBeacon Workshop &

The single button app

HYPER LOCAL SERVICE

!

BASED ON PROXIMITY

TO BEACONS

HYPOTHESES TO TEST (LS) !!A - CUSTOMERS WOULD LIKE TO HAVE PRODUCT INFORMATION THAT THEY ARE NEARBY !B - CUSTOMERS WOULD LIKE TO KNOW ABOUT BONUS OFFERS !C - CUSTOMERS WANT TO FEEDBACK ABOUT THE STORE (QUEUE LENGTH / PRODUCT SELECTION) !D - CUSTOMERS WANT TO REQUEST SERVICE !E - CUSTOMERS WANT TO BE PUSHED SMART MESSAGES !F - CUSTOMERS WANT TO BE RECOGNIZED