This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of

it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in

what media it resides, remains with AAUM.

AAUM Confidential

AAUM Research and Analytics Private Limited 01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113

Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com

Your affordable, customizable and scalable advanced analytics solutions to help you to scale your Travel business

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Your affordable, customizable and scalable advanced analytics solutions to help you to scale your Travel business

And Many More…

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Research

data

CRM

data

FInance

data

Dept n

data

Other

private

data

Client data sources

SQL NOSQL

geniSIGHTS enterprise data warehouse

R2

R1

A2

A1

Rep

ort

ing

en

gin

e

Analytical engine

Analytically enriched dashboards and applications

• SQL • Hadoop • Hbase • MongoDB • DynamoDb

…

Aggregator and integrators

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Problem Statement: • The bus travel company experiences high

variability in demand for its services.

• How can the company bring down this variability strategically?

• Can the company lure its passengers to its

services even on lean seasons by charging different prices?

Data required:

Past transaction data

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Demo

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Problem Statement: • Do all my booking agents perform well and add

value to my business? • How do I identify those agents who do not

contribute to by business growth over time?

Data required:

Past transaction data

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Demo

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Problem Statement: • Who are my most loyal customers? • How can I identify them? • Are my most loyal customers my most

profitable customers too?

Data required:

Past transaction data

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Demo

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Problem Statement: • Are the commissions I pay to my agents

channelized to provide me maximum revenue?

• Which of my agents give me maximum

margin?

Data required:

Past transaction data

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Demo

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Problem Statement: • Are my marketing campaigns targeted to the

right customers? • Which of the customers would respond

positively to my market campaigns?

Data required:

Marketing channel transactions data

Demographic, Psychographic data

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The Persuadables: customers who only respond only because they were targeted

The Sure Things: customers who would have responded whether they were

targeted or not

The Lost Causes: customers who will not respond irrespective of whether or not

they are targeted

The Sleeping Dogs: customers who are less likely to respond because they were

targeted

Demo

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Data required Unstructured data from social media/in house data

Demo

Problem Statement: • How do I know what my customers are

commenting on my business services through social media channels?

• How can I quickly process my customer

feedback mails/ employee feedback mails to understand the ambiguities in my services/firm?

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Demo

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1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113

+91 44 66469877 +91 44 66469887 +91 44 66469877

info@aaumanalytics.com b.rajeshkumar

AaumAnalytics http://www.youtube.com/aaumanalytics

http://www.facebook.com/AaumAnalytics www.aaumanalytics.com

http://www.linkedin.com/company/aaum-research-and-analytics-iit-madras

Aaum Research and Analytics founded by IIT Madras

alumnus brings in extensive global business experience

working with Fortune 100 companies in North America &

Asia Pacific. Established at IIT Madras Research Park with a

focus on researching and devising sophisticated analytical

techniques to solve pressing business needs of corporations

ranging from travel & logistics, finance, insurance, HR,

health care, entertainment, FMCGs, retail, telecom.