Gamification for charities

Rosanna DownesCommunications and Campaigns ManagerLiving Streets

What’s in your wallet?

Encouraging behavioural change

The Great British Walking Challenge

May 2012

Case study

A range of ways to compete and engage

Working with partners

and the media

Talking about walking

“It was great to have an incentive to get out more…

discovering a whole new world of chimney pots, and

pavement cafes, street signs …and holes in the road (I

happily lobbied my local MP and MSP on behalf of Living Streets’ campaign to improve pavements –

and got encouraging replies).”

Blogger at walkingheads.net

And creating better streets

So how did we do?

Exercise

How could your organisation use gamification?

Thanks for taking part!

rosanna.downes@livingstreets.org.uk

@rosannadownes

@livingstreets