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Presentation by Hope Community Inc. on August 10th regarding the "What's possible for the future of El Barrio"
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08.10.1108.10.11
What’s Possible for the Future of “El Barrio”What’s Possible for the Future of “El Barrio”
El Barrio Today Arts ClusterEl Barrio Today Arts Cluster(Cultural Tourism Program)(Cultural Tourism Program)
El Barrio Merchants El Barrio Merchants AllianceAlliance
(Economic Development)(Economic Development)
El Barrio Today Arts ClusterEl Barrio Today Arts Cluster(est. March 2010)(est. March 2010)
Participating Organizations:Participating Organizations:
• Hope Community, Inc.Hope Community, Inc.• El Museo del BarrioEl Museo del Barrio• Upper Manhattan Empowerment ZoneUpper Manhattan Empowerment Zone• Art for ChangeArt for Change• East Harlem Business Capital CorporationEast Harlem Business Capital Corporation• Harlem Arts AllianceHarlem Arts Alliance• East Harlem Restaurant & Bar AssociationEast Harlem Restaurant & Bar Association• MediaNoche/PR DreamMediaNoche/PR Dream• Boys & Girls Harbor SchoolBoys & Girls Harbor School• Harlem One StopHarlem One Stop• Museum of the City of New YorkMuseum of the City of New York• Taller Boricua/ Puerto Rican WorkshopTaller Boricua/ Puerto Rican Workshop• New York Restoration ProjectNew York Restoration Project
Cultural Tourism ProgramCultural Tourism Program
Goal of driving 10,000 visitors in initial year.Goal of driving 10,000 visitors in initial year. Incentives for tourists, visitors, and residents.Incentives for tourists, visitors, and residents. Discounts at local restaurants, shops, public Discounts at local restaurants, shops, public
arts displays, museums, arts galleries.arts displays, museums, arts galleries. Marketing for arts/cultural organizations, Marketing for arts/cultural organizations,
restaurants, shops, public arts displays, restaurants, shops, public arts displays, museums, arts galleries.museums, arts galleries.
El Barrio Week.El Barrio Week.
El Barrio Today Arts ClusterEl Barrio Today Arts Cluster(c’tnd.)(c’tnd.)
MarketingMarketing
Unifying Logo/BrandUnifying Logo/Brand Pocket MapPocket Map Discount & Coupon BookDiscount & Coupon Book Light Post BannersLight Post Banners www.elbarriotoday.orgwww.elbarriotoday.org Social Media (Facebook, Twitter, Flickr)Social Media (Facebook, Twitter, Flickr)
El Barrio Today Arts ClusterEl Barrio Today Arts Cluster(c’tnd.)(c’tnd.)
El Barrio Today Arts ClusterEl Barrio Today Arts Cluster(c’tnd.)(c’tnd.)
Mural ProjectMural Project
““SoldaderasSoldaderas””By Yasmin HernandezBy Yasmin Hernandez
Unveiled July 6, 2011 atUnveiled July 6, 2011 atModesto Flores GardenModesto Flores Garden
by Art for Changeby Art for Change
Walking ToursWalking Tours
Hosted by El Museo del BarrioHosted by El Museo del Barrio Every Saturday from April – November Every Saturday from April – November
20112011 FREEFREE
El Barrio Today Arts El Barrio Today Arts ClusterCluster
(c’tnd.)(c’tnd.)
Economic DevelopmentEconomic Development
Diversifying El Barrio retail corridorsDiversifying El Barrio retail corridors Organizing El Barrio small businesses Organizing El Barrio small businesses Marketing El Barrio small businessesMarketing El Barrio small businesses Placemaking (Placemaking (i.e. creating shared community i.e. creating shared community
valuesvalues))
El Barrio Merchants El Barrio Merchants AllianceAlliance
(est. April 2011)(est. April 2011)
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)
Year One GoalsYear One Goals
Conduct Merchant Survey & Analysis.Conduct Merchant Survey & Analysis. Recruit new members (Recruit new members (15 committed members to-date15 committed members to-date).). Design Logo/Brand.Design Logo/Brand. Launch Visit El Barrio.com Launch Visit El Barrio.com
www.VisitElBarrio.comwww.VisitElBarrio.com Launch Social Media presence.Launch Social Media presence. Identify & implement consensus action plan.Identify & implement consensus action plan.
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)
Merchant Survey & AnalysisMerchant Survey & Analysis
To be submitted to Manhattan Community To be submitted to Manhattan Community Board 11, Councilmember Melissa-Mark Viverito, Board 11, Councilmember Melissa-Mark Viverito, East Harlem Chamber of Commerce, NYC Dept. East Harlem Chamber of Commerce, NYC Dept. of Small Business Services, NYPD Precincts 23 & of Small Business Services, NYPD Precincts 23 & 25.25.
Over 59 responses to-date.Over 59 responses to-date.Marketing Services
Signage & Banners
26 %
Guides & Brochures16 %
Events & Festivals17 %
Discount Programs22 %
Collective Markeing & Advertising
19 %
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)
Recruiting New MembersRecruiting New Members
Restaurants, Shops, Nightlife, Restaurants, Shops, Nightlife, Arts/Cultural Organizations.Arts/Cultural Organizations.
Membership Fee is not required.Membership Fee is not required. Members will determine the action plan.Members will determine the action plan.
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)www.visitelbarrio.comwww.visitelbarrio.com
Viral videos completed Viral videos completed by Barrio Media.by Barrio Media.
Features “El Barrio: Features “El Barrio:
Shops. Eats. Arts. Shops. Eats. Arts. Nightlife.” Campaign.Nightlife.” Campaign.
Centerpiece of funding Centerpiece of funding
opportunity for opportunity for merchants alliance.merchants alliance.
Website by Somos Arte.Website by Somos Arte.
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)
Social Media PresenceSocial Media Presence
QR Code: Scan to go directly to QR Code: Scan to go directly to www.visitelbarrio.comwww.visitelbarrio.com
Identifying & Implementing Action PlanIdentifying & Implementing Action Plan
El Barrio Merchants El Barrio Merchants AllianceAlliance
(c’tnd.)(c’tnd.)
Capital Project invest
37
1412
28
15
0
5
10
15
20
25
30
35
40
Street Lighting Pavement Resurfacing Subway & Bus Service Subway StationCleanliness
Wayfinding/Signage
Suggested Solutions toAddress Public Safety Concerns
Increased Daytime Security
16%
Increased Nighttime
Security30%
IncreasedFoot Patrol
23%
Increased Police
Presence Overall
31%
Special Thanks to:Special Thanks to:
Dept. of Small Business ServicesDept. of Small Business Services
Councilmember Melissa-Mark ViveritoCouncilmember Melissa-Mark Viverito
Upper Manhattan Empowerment ZoneUpper Manhattan Empowerment Zone
New York City Economic Development Corp.New York City Economic Development Corp.
El Museo del BarrioEl Museo del Barrio
Manhattan Community Board 11Manhattan Community Board 11
Hon. Edwardo PenalozaHon. Edwardo Penaloza
Josephine InfanteJosephine Infante
