Social Media Marketing

Learn how to build your Funjet Vacations business by harnessing

the emerging power of Social Marketing

Training Agenda

• What is social media marketing?• Why would I want to engage in social media

marketing if I already have an effective, well diversified marketing plan?

• What social media sites are best for my agency?• How can Funjet Vacations help me accomplish

my social media plan?• What do I need to do to get started?• What type of people am I going to need to

support my social initiatives?• What are some best practices that I can learn

from or pitfalls that I can avoid?

Let’s answer these questions today!

Social Media Facts

• Social Media is now more popular than email– 66.8% of internet users have used social

networks, while only 65.1% have used email.

• Facebook has grown from 100 million to 200 million users in the last year

• Twitter has 18 million unique monthly visitors At this rate, it will have nearly 100 million visitors at the same time next year

• 43% of active Twitter users say they can’t live without it

Social Media Facts

Facebook is not just for kids

Social Media Facts

Twitter = Boomer Magnet

What is Social Media Marketing?

A personalized, knowledge/data driven, real-time communication loop with customers that drives incremental engagement, loyalty and market share – while at the same time creating brand advocates

How Does Social Marketing Fit into My Current Marketing Plan?

What Are The Best Social Media Sites For My Business?

Why Should I Engage in Social Media Marketing?

• Exposes your agency to new business opportunities by expanding your demographic and geographic reach

• Allows you to proactively respond and engage in customer service and support issues in real time

• Helps you establish and communicate your expertise and establish/reinforce credibility

• Can produce a low customer acquisition cost, while at the same time fostering an increase in customer retention and loyalty

• Helps you maintain personalized relationships in a very effective and efficient manner

• The marketplace and your customers expect to be able to communicate with you in this manner

• Allows you to learn more about your customers• Enables you to target specific customer groups

TA Adoption of Social Media is Growing – Quickly!

From March 2009 to July 2009, travel agents who responded to our two social media surveys indicated…

30% in March / 59% in July (97% Increase)

4% in March / 22% in July (450% increase)

8% in March / 11% in July (38% increase)

35% of TA respondents indicated that they are using social media to promote their business by sharing information and generating leads

Funjet is committed to helping your agency grow through social by:• We have chosen to develop our strategy around

TA success as its foundation– We have deliberately chosen NOT to go the

consumer direct approach– We will include travel agencies in our call to

action– We will act as a lead generation vehicle for

you in regards to the consumers who reach out to us

• You have direct influence over our social efforts– Let us know what you need from us for your

agency to be successful• We will create and post educational webinars to

the Funjet Agent Advantage each month

How Can Funjet Help Me With My Social Media Efforts?

How Does Funjet Help?

Funjet’s Social Media Strategy

What Type of People Am I Going To Need To Support My Social Efforts?

• Genuine• Transparent• Proactive• Empowered• Dedicated• A conversationalist• A bit edgy and sarcastic• Charismatic• Quick witted• Able to respond in real-time, 24/7• Able to discuss many different topics, not just

travel

Authenticity Reigns!

“Authenticity reigns. Conversations cannot be controlled, they can only be joined, so marketers have to be willing to listen and learn from the consumers they engage through social media.”

Randall Rothenberg, President and CEO, Interactive Advertising Bureau

Best Practice TA Examples

• twitter.com/funjetvacations– @FunjetVacations– @MGoingFunjet

• facebook.com/funjet

• Join Facebook groups and follow on Twitter areas that are of interest to you– Facebook.com/TripAdvisor– Lonely Planet Fan Page– #TravelTuesday on Twitter– #FollowFriday on Twitter– @JetBlue on Twitter– @SouthwestAir on Twitter

Important Groups to Join and People to Follow, and URLs to Know

Appendix

Overview• A free-access social networking website

• A website where users can:– Create business & personal profiles– Join networks organized by city, school,

region, workplace, etc.– Invite friends, family, colleagues, etc. to join

your network– Send messages, update statuses and post

comments with network members– Post images, videos and other multimedia

to share with your network• A great place to promote your business• A great place to build a loyalty program

– Give special offers to network members– Incentives to people who join your network

Best Practices• Frequently engage your followers in conversation• Share insights both professional and personal• Be transparent• Be responsive, don’t let questions go unanswered• Share links, images, videos that add to the

conversation• Keep the conversation light and real• Evaluate your network and friend quality

Pitfalls• Don’t over-think every post• Don’t accept every friend request you get• Don’t be one line away from a sale in every

conversation

Overview• A free-access social networking website

• Twitter is considered a Micro-Blogging tool• Twitter users can:

– Create profiles (as many as needed)– Follow like-minded people– Send messages and read other people’s

messages (called Tweets)– Post links to images, videos and other

multimedia to share with your network• A great place to promote your business• A great place to build a loyalty program

– Give special offers to network members– Incentives to people who join your network

Best Practices• Frequently engage in the conversation• Re-Tweet others posts when appropriate• Be conversational and transparent• Evaluate your network and friend quality• Take advantage of trends (#TravelTuesday or

#FollowFriday)• Leverage tools like mrtweet.com, tweetdeck.com,

hootsuite.com, twhirl.org and twitteranalyzer.com

Pitfalls• Don’t over-think every post• Don’t over use #hashtags• Don’t follow everyone who follows you• Don’t be one line away from a sale in every

conversation (Advice is more credible)

Thank You

Kelly Dockry Lentini – Funjet Vacations

Twitter - @keldock

Facebook – www.facebook.com/KellyDockry

Mike Kornacki – Trisept Solutions

Twitter - @yellowledbedder

Facebook - www.facebook.com/MikeKornacki