FRH Conference Social Media & Community Building Elena Paschinger_10112016

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

... of Community-Building through Social Media

The Power ...



“Hymn to Jordan” goes viral2 million Jordan video

views across different platforms

Queen Rania of Jordan shares the video with millions of her fans around the world

Campaign launch: Summer 2015


Social Media: Flirtatious, inspirational storytelling led by digital influencers in a global market place.


Key Social Media Success Principles

• Message: Which channel for which audience?• Reach & Response: Encourage Interaction,

include opinion leaders, engage with feedback• Set targets & standards for measuring success • Think Business, Long-Term & Innovation!• #EuropeTour @EuropeTourTips • Win-Win-Situation


VisitChurches.org.uk | #Champing


GNTB | #Luther2017


First AustrianScything School


I hear and I forget I see and I remember I do and I understand.

Paradigm Shift From Cultural to Creative Travel


When was the last timeyou did something

for the first time?

THANK YOU for your attention!