Outline

• Introduction

• Background

• Target audience

• Statistics

• Key message

• Logo design

• Website design

• Homepage

• Poster

• Conclusion

Introduction

My Hill

Location: Soc Son

Information: 3 hills near Dap Dong Quan with river along the side

Duration: 45mins travel from Hanoi

Things to do

Fishing

Camping

Picnic

Mountaineering

Barbecue

Background

PotentialTargetAudience Demographic: Secondary to university students, who are around 12 to 24 years old. They belong to the low or middle income group.Geographic: Live in Hanoi and the rural areas around Hanoi.Psychographic: Love the nature, want to explore the surrounding and is easy going. They are also willing to accept challenges and learn new things.

Behavioral and benefit sought: They might visit this place once or two to three times a year on special occasions such as team bonding, picnic or parties, or just a night out camping.

Statistics

Statistics

Statistics

Key message

Provide a green playground for the young

people to explore the nature

Fonts & Colours

Logo design

Website

Homepage

• Organized in small sections

• Easy sharing on social media networking sites

• Background: Different shades of green

Poster

• Uses different shades of green

• Desktop website appearance

• Zoom in

Blog - Website

• Divide to different sections

• Topic separated

Blog - Mobile

• Mobile appearance

• User post

Services –Mobile

Services

Conclusion

• My Hill is in Soc Son

• Logo illustrates 3 hills

• Website contains different type of information

• Green shades are the main tone

Thank YOU!