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TECHN0L0GY HAS ADVANCED so t t t t t t l tthat r lxvadavs cvcn snralI brrsincsscs halr,tnorc optiorts on hori to rll lic thci l nrcsslgcsl inou n to thci l talgcl nralkcts. ( lorrc alcthc r lnvs uircn pl int, rat l io, tclcvisiorrl rrcl bi I l l loar-t ls rvclc t l rc on h ldlcl t is ingc' lranncls avai l lblc, bt 'r 'ausc ir t l rcrt isingvia sholt rncssirgi ng scrvicc or S\ I S is vr.r ' r 'rnuch gl i ning populul i tr ' .

I n thc l 'hi l ippincs. rnust t 'onrpan icsItnc rt ' r 'ognized S\lS as l l t 'gi t inratc anrli nr lxrrt utt t ath crt isi ng rned iu nr t lLrc nra i n lr-Io its spccd, trrlclag,t and lflirlclabilitr'.

' l ' l tc cxpcctcrl srr lgc of dcnrantl l i rr SNI S

t 'rrablct l ui lvclt isi ng rrurt ivatct l \ lch i n I )aleVivas. ou'ncl irrrt l clr i i ' f crurstr l tant of Nlcl l in| )rrvc I. ' l ' . Corrsult ingSerl iccs, to t levekr1rir rrd d ist l ibutt ' l , )rablt 'Str t S Su i tc. u sol ' l l u lr ,s hich l I loss "tcxt bl lst ing" l ' rv usingatrrrnprrtcl instt 'ad of ir rnobi l t 'plrorrr ' .

l )r-r ' r ' ioush. pcopk' r 'csolt t ' t l to I rrtcnrt ' tbasctl S\IS prrrviclcrs (| ikc loc'al ( 'ontpi lnv( 'hi l i l i i r . trrnr) to tcxt-blast t l rcir utul i t nt 'cs.bttt r t hut r i as t orrtcr l us u frcc scrvicc act rra I hri'asn't: pcuplc x'ph i rrg k r l lrcsc rlcssagi'suclc r ' l ralgcrl t loublc t lrc latt 'of u rt 'gularscnt S\ IS, so t lrcv rrr nrncl up shou l t lcr irrg thcrr rst t l tc scndt 'r 's l l l r l t l havt ' nait l .

' fhis tcxt irrgvia thc Intclrrct gl l t ' n 'uv trr

thc unIirnitcd S\IS pronrotions bcing ot lcrtxlbl thc kx'al tclculrrn'rtrrr icut ionsulnl larr ics.I Iou cvt 'r . i t st i l l posctl a problcnr l i r l S\ IS-busccl iulvct'tist't's: it rerptit't'tl sottteonc trrrrsc a nrobi lc plulrc rrruncl thc clot ' l i to tcxtblast, lc:rcl ing to rnarl solc l i ngcls (and i l l tct'ccillit'nts ri lro u'antcrl uo plrt of tlrc tcxtrtrcssugc thev rr nl'itti ngh' r'ccciverl).

Nol . a busi rrcss tk re sn't nccrl l 2.1 7I rrtclnct cr lr nt 'r ' t ion or clctt l r tnol l i lc pltottcIo tcxt blast. l t onlv rrccds ir c 'onl l)rrt( .r( insta lk ' t l iv i th t hc I ' lnlblcS\ IS softu l rc),l [ 'S l ] rnodcnr ( I i kc t lu rsco f lc lc t l l x thcrttr jor tclcrrs l i r l bloirt lbanrl I rr tclnt ' t) arrt li r SI \ I cl nl to bcanr i t s nrcssagc r l i lect lv torr lrbi le plront ' rrscls t ' rclvwhclc plol i tk ' t l ,of corr rsc. that a busi rrcss l l rs l t l l t abast ' ofi ls t i l fgct lccipi i 'nts'r ' i l lpluurr. rrurnl l t ls trrbegin i ts S\lS broatk'rrst l i th.

psoro ev Jun P inzon

MELVIN DAVEV I V A S { r i q h t land Tech-Di rec torD E N N I SBUGAYONGs i m p t i f ytex t - b tas t i ng ,9 r v r n g s m a r rD U S l n e s s e sm o r e b a n qfor the bu ik .

' l ' l r l t 's l l t l i t t . just ovt 'r 'a r cu l of ope lat ion,

\Iclvin I) lvc's bttsirtcss lr ls glrxvn bv lcaps.l ' i th rnole und ulr lc cl icrrts lccognizing thtbcrrcf i ts of thc softu'arc.

" l ' l rrablcS\lS Srri tc is l grt 'at i r tvcstnte ntt irr- t l rosc k rol i ing t ir l a l tclnati lcs inluclvcrt isir tg to u nrir l l ict of apploxirnatc'h'(rO rrr i l l iorr l leoplc l thc est i nlrterl rruntbcrof Ir i I ipinos n l to lnr e u ntolr i le plrone I."savs Vi las. " ' [ 'h is rrtr rnl l t ' r ' is st i I I glorvi rrg,u hir ' l t crrukl ntcun rnole salcs lcarls. nurrecustonrcls lrrcl nrorc chlrrt 'cs to l l rot i t f i rrbusi ncsscs."

"( 'ornpulccl to thc rnolt ' trat l i t ionaI rnotl t ,sof l t l lcrt isi t tg. ath clt isi rrg thlorrgh S\ l Sis t lcl i t t i t r ' lv rnorc tu lge tccl anrl rnolc t ostt'fficit'nt," hi' ld<ls.

' l ' l rc softrvurc is idcal in updlt ing

1lotcntiaI l t t tr l ctrrre nt crrstorncls on irl lusine ss' r t t 'u 'pr-orl trcts irnt l sclvi i 'cs. I rr acouplc of c' l i r ' l is, nrcssagcs ( 'an lr t 'scnt lo a l istof tllgtt t'trstorncls of a nv sizc l rrtl catt'golr'.I t cun also l le trserl to ac't ivatc S\lS blscdntff l t ' urntcsts. t t tolr i le r i r t ing. r l ispatch ing

.iob orr le rs, trrn I irnt ing le sclvut ions or 'l r txr l i i r tgs. rt t tr l sctt t l i r tg t ' lcc' tron ic corrponsart l ncsslettcls.

l , lnab le SN IS i r I los 's s t ' r rd ing l ( ) n ru l t ip lclcc' i l l icnts s i th t lr t ' i l ruol l i lc plrorrc ntunbels

salt'tl in rt ('ott.ttrlr

Scpr r ra tc t l \ l l ue (CS\ ' ) ,

\ [ i t ' roso f ' t l i xce I o r \ lS'\t'r't'ss filt', sal s Vivas.' l 'hclc

is rro l inr i t s 'hcrrst 'nt l ing out S\ [S. \ ' iv lsslt ls orte of his prt 'scntc l i t ' r r t s i s sc r rd ing te r tlrcssagcs to ncl lr lv+O.(XX) r 'ustort. t t ' r-s s i t l riln irvcrilg(' scntl i ng latcof lO to l .- t t ' r t rrrt 'ssagt 'spe r rn in t r te .

. \nc l bccausc t l r i ssofl u alc c irn also reici lcS\ lS . i t n ru l a lso l le us t . t lls l tl'cdblck svstcnr thltcnlI l lcs ctrstortt t ' r 's trrcxpress u hat thcv thinl ialrorrt vlr r ' plot lrrctsol st 'r ' r ' ices.

' l 'his is

pu l t i cu la l l l i n rpo l tan tl iu' l l rsinc'sscs in t lrchosl l i tul i t v und l irot lst ' tvicc i nt lust l i t 's.

" l l ccc iv ingS\ lS isprct tv st l l r ight l i r l rva nl.' l ' l t t '

sottu ulc htrs lr r tintt ' r f i rcc sirni l i l r t() un\ 'c n l r i l so t t rvarc . . \n t lj u s t l i l i c a r l c r r r l i lsol tu'atc, r'cccivt'tlnt('ssages ('iln bt' skrlctlin tlitli'r'cnt tirlclt'r's. ( )nt't 'ul t ulso irrrnrct l i l tcl llcph to rcceirt l Sf IS.

n hich is r lcl ini t t ' lv casit ' r lnt l rrrolt ' t ' l t ic i t 'ntrrrrrrpalt ' t l to rcph ing rrsinga nrobi l t ' l l l rorrt , .' \ rr t l i lbacl i . ing trp lslvingl ot S\tS nrcssagesis t t hat rrrrr ncul. the softu ulc can cxpoltS] IS to ln I I ' l ' \ I L ol l ( 'SV l i lc." \ ' i r ' : rs adtls.

Snral l untl slurt-r.rp l l rsincsscs cirn casi lvaft irrd t lr t 'softwult ' : a urr i t ol l ' lnablcS\ISSrri tc cost s on lv l ' (r , .1( )( ) , u rr I i l i t 'otht.r 'sinr i l l r 'sottu'alc scl l ingls nrrrt 'h as l)17O.(XX) pcr 'runit , accolding to Vivus.

"( )uf t l fgct is to sel I f( )( )- i |( X) u rr i tsbr ' , l i r nua rr '2()I( ) . ' l i r

rch icve t l r is, u t 'poolecl k rgetht.r' u tt'a rn of su lcs agt' ntsl l ro rvi l l l rnlact lxrt t 'nt ialc' l i t ' rr ts sru'h aslel l cst l tc t inrrs. lralt ' l lgcrrt ' ics. hotcls,st'lrr xrls, govcln rrror t agt'nc'it's u ntl cr cn I'l'f i l rns," sln's Vi l ls. ". \nv ulnrpi l n\ '( ' i r n r,rscl jnlblcS\ IS Su i lc as k rng as t lrcv rr lnt t trtul ic advirrrtagc ol ' thc tct 'hnologv irr gltnl ingtlr t ' i l busincss rt ' r 'cntu.s." ' l 'hut 's

hou \ [ch irrI )uvt ' has put tct ' l t t tologv rvit l r i n t l te lcat 'h oft lr t 'srnal l ( 'ntr( ' l )r ' t .ncLu'. -Jet Ramos

Melvin Dave I.T. Consulting Serviceswww. e n ab Iesms. c om

37F LKG Tower , 6801 Aya la Avenue, Makat i C i ty(02) 703-6189; 091.5 -537 839 4

melv in @ melv in davecon su t t in g .com

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