Upload
david-janes
View
2.769
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Discover Anywhere Mobile
iPhone DMO/CVB applicationsMay 2010
[email protected]://www.discoveranywheremobile.com
What we do
• We create iPhone, BlackBerry, Android, and mobile web applications for DMOs/CVBs
• Keep your visitors are always connected to the information they need when they need it: your events, conferences, shopping, accommodations, transportation, restaurants and more.
• Complete coverage across all Internet-ready smartphones
• Advanced features such as GPS-location, itinerary planning, social media, coupons, augmented reality and mapping
How we work
• We use your data, your CMS• Data is exported to DAM via “feeds”• You maintain the website, we maintain the
mobile sites• Our goals is to create the minimal
management work possible for you – just continue your day to day operations
How the app works
• Apps have a complete built-in database – they do not require the Internet to work
• Each time an app starts they check for the latest updates and download only those
• DAM takes care of all app maintenance, built into your contract
Front Page
Slide Show• top of the front page of the
application• cycles through 1 or more
pictures, fading from one to the next
• overlay can be added for branding information
Front Page
Tabs / Actions• Visitors get to all app
functions from this page• Colors, text and order full
configurable by the destination
• Page scrolls to show more options
• Number indicates new updates
Themes / Categories
Organize Your Listing Data• Themes (categories) come
from your database• Alphabetical or custom
order• Can be grouped by
importance• Each Theme can have a
custom icon
Themes / Categories
Subcategories• Themes can have
Subthemes, for when there’s just too much data
• But remember: the closest locations – the most relevant - are always shown first – you don’t need too many Themes!
• DAM can narrow your Theme list
Themes / Categories
Regions• Themes can be arranged by
Region• Clicking on Regions will
bring you to Themes (and Sub-themes) for that Region
• Note the custom Region descriptions!
Listings
Relevant Information• Listings show closest places
first – your DAM app is always reconfiguring itself to the visitor’s immediate needs
• If a per-listing icon is not available, the Theme icon is used
Listings
Premium Listings• Premium listings are always
shown before non-premium listings
• Potential revenue opportunity for DMOs/CVBs
Listings
Maps• Any list of locations can
always be shown as a map view
• User can zoom into the street level if necessary
• Click on a pin to see the details
• The visitor is the purple pin
Listings
Augmented Reality• Hold up the phone and look
around• Shows a camera view of the
world, with text bubbles showing what you’re looking at
• iPhone 3GS only
Listing Detail
Your Partner’s Data• All the details about a listing
(or event, coupon, tour, etc.)
• Full HTML description• Shows phone number,
address, webpage, distance
Listing Detail
Map• Where is this place?• If the visitor is on the map,
they’re shown also
Listing Detail
Photo Album• Let your visitors see what it
looks like before they get there
• Pictures are downloaded live from the net so that the app isn’t too big!
Listing Detail
Actions• Click on the Actions button
or on the title to bring up the Actions menu
• The Actions menu shows relevant actions for this listing
Listing Detail
Actions• Share This: post directly to
social media• Map Route: go the iPhone
turn-by-turn GPS• Phone: one click dialing• What’s Nearby and Add to
Favorites: itinerary planning• … and many more …
Events
Events Calendar• Events are a critical feature
for your DMO
Events
Relevant Information• Events are shown in date
order (not distance order)• Mobile visitors want to
know what’s happening today, tomorrow … not so much next season
• Scroll to see more events• Past events are not show
Search
Full-text searching• When you just need to
quickly find something
Search
Just type it in• We search title, locality and
the description of the place
Nearby Me
What’s Nearby• One click to see what’s
nearby me, independent of Theme or Event/Listing status
• Only Events in the next two weeks shown
• Listings can be marked not to show on this page
Weather
Itinerary Planning
“What am I going to do?”• What’s Nearby shows
what’s nearby this listing• Add to Favorites (and
Remove from Favorites) maintain my trip itinerary
Itinerary Planning
What’s Nearby• Rather than showing what’s
nearby the visitor, it’s shows what’s nearby a place
• Answers “I’m going to the theatre tomorrow, where can I eat?” questions
• Star indicates listing is a favorite
Itinerary Planning
My Favorites• My Favorites is your visitors
trip plans
Coupons
Special Offers• Get your coupons and offers
out to your visitors• Premium feature (additional
charge)
Coupons
Built for your DMO• Alphabetical or by Distance• Works with your existing
Coupon database• Can live display coupons
from your website as if they’re part of the app
• Automatically display based on proximity
Tours
Another way to organize data• Tours are suggestions of
what visitors can be doing – “historic sites”, “bar crawl”, “beaches”, …
• Tours can trigger video or audio based on proximity
Social Media
• Twitter: your destination’s twitter feeds
• Share My Trip: post text and photos to Facebook, Twitter, Twitpic and Flickr
• Facebook: integrates m.facebook,com (not shown)
Social Media
Twitter• Based on a Twitter list you
provide
Twitter• Get your – and your
destination partner’s – message out to your visitors
• The reply button (lower right) lets your visitors talk back to you!
Social Media
Twitter• Response to the visitor are
highlighted• The visitor gets a
notification from within the app whenever anyone responds to them
Social Media
Share My Trip• Let visitors share photos
and text with the friends and social networks
• Type, click and press Done• We can add #hashtags and
URLs to messages to brand your destination and spread the message
Social Media
Networks• DAM will broadcast your
messages to Facebook, Twitter, Twitpic and Flickr
• More to come in the future
Social Media
Facebook• Photos are sent to a
Destination branded photo album on the user’s account
• Text is sent to the user’s status wall
Social Media
Twitter• Text is sent to the user’s
Twitter account• Photos are sent to Twitpic• Geolocation feature lets
users share there location through social media
Social Media
Flickr• Photos are uploaded to
Yahoo’s Flickr photo sharing service
Social Media
Facebook• Facebook is integrated
through their mobile optimized site, m.facebook.com
Contact Us
• Give us a call and we’ll arrange a Web demo• United States:
Call Julie @ [email protected]
• Canada:Call Joanne @ [email protected]