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Discover Anywhere Mobile iPhone DMO/CVB applications May 2010 [email protected] http://www.discoveranywheremobile.com

Discover Anywhere Mobile iPhone Apps

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Page 1: Discover Anywhere Mobile iPhone Apps

Discover Anywhere Mobile

iPhone DMO/CVB applicationsMay 2010

[email protected]://www.discoveranywheremobile.com

Page 2: Discover Anywhere Mobile iPhone Apps

What we do

• We create iPhone, BlackBerry, Android, and mobile web applications for DMOs/CVBs

• Keep your visitors are always connected to the information they need when they need it: your events, conferences, shopping, accommodations, transportation, restaurants and more.

• Complete coverage across all Internet-ready smartphones

• Advanced features such as GPS-location, itinerary planning, social media, coupons, augmented reality and mapping

Page 3: Discover Anywhere Mobile iPhone Apps

How we work

• We use your data, your CMS• Data is exported to DAM via “feeds”• You maintain the website, we maintain the

mobile sites• Our goals is to create the minimal

management work possible for you – just continue your day to day operations

Page 4: Discover Anywhere Mobile iPhone Apps

How the app works

• Apps have a complete built-in database – they do not require the Internet to work

• Each time an app starts they check for the latest updates and download only those

• DAM takes care of all app maintenance, built into your contract

Page 5: Discover Anywhere Mobile iPhone Apps

Front Page

Slide Show• top of the front page of the

application• cycles through 1 or more

pictures, fading from one to the next

• overlay can be added for branding information

Page 6: Discover Anywhere Mobile iPhone Apps

Front Page

Tabs / Actions• Visitors get to all app

functions from this page• Colors, text and order full

configurable by the destination

• Page scrolls to show more options

• Number indicates new updates

Page 7: Discover Anywhere Mobile iPhone Apps

Themes / Categories

Organize Your Listing Data• Themes (categories) come

from your database• Alphabetical or custom

order• Can be grouped by

importance• Each Theme can have a

custom icon

Page 8: Discover Anywhere Mobile iPhone Apps

Themes / Categories

Subcategories• Themes can have

Subthemes, for when there’s just too much data

• But remember: the closest locations – the most relevant - are always shown first – you don’t need too many Themes!

• DAM can narrow your Theme list

Page 9: Discover Anywhere Mobile iPhone Apps

Themes / Categories

Regions• Themes can be arranged by

Region• Clicking on Regions will

bring you to Themes (and Sub-themes) for that Region

• Note the custom Region descriptions!

Page 10: Discover Anywhere Mobile iPhone Apps

Listings

Relevant Information• Listings show closest places

first – your DAM app is always reconfiguring itself to the visitor’s immediate needs

• If a per-listing icon is not available, the Theme icon is used

Page 11: Discover Anywhere Mobile iPhone Apps

Listings

Premium Listings• Premium listings are always

shown before non-premium listings

• Potential revenue opportunity for DMOs/CVBs

Page 12: Discover Anywhere Mobile iPhone Apps

Listings

Maps• Any list of locations can

always be shown as a map view

• User can zoom into the street level if necessary

• Click on a pin to see the details

• The visitor is the purple pin

Page 13: Discover Anywhere Mobile iPhone Apps

Listings

Augmented Reality• Hold up the phone and look

around• Shows a camera view of the

world, with text bubbles showing what you’re looking at

• iPhone 3GS only

Page 14: Discover Anywhere Mobile iPhone Apps

Listing Detail

Your Partner’s Data• All the details about a listing

(or event, coupon, tour, etc.)

• Full HTML description• Shows phone number,

address, webpage, distance

Page 15: Discover Anywhere Mobile iPhone Apps

Listing Detail

Map• Where is this place?• If the visitor is on the map,

they’re shown also

Page 16: Discover Anywhere Mobile iPhone Apps

Listing Detail

Photo Album• Let your visitors see what it

looks like before they get there

• Pictures are downloaded live from the net so that the app isn’t too big!

Page 17: Discover Anywhere Mobile iPhone Apps

Listing Detail

Actions• Click on the Actions button

or on the title to bring up the Actions menu

• The Actions menu shows relevant actions for this listing

Page 18: Discover Anywhere Mobile iPhone Apps

Listing Detail

Actions• Share This: post directly to

social media• Map Route: go the iPhone

turn-by-turn GPS• Phone: one click dialing• What’s Nearby and Add to

Favorites: itinerary planning• … and many more …

Page 19: Discover Anywhere Mobile iPhone Apps

Events

Events Calendar• Events are a critical feature

for your DMO

Page 20: Discover Anywhere Mobile iPhone Apps

Events

Relevant Information• Events are shown in date

order (not distance order)• Mobile visitors want to

know what’s happening today, tomorrow … not so much next season

• Scroll to see more events• Past events are not show

Page 21: Discover Anywhere Mobile iPhone Apps

Search

Full-text searching• When you just need to

quickly find something

Page 22: Discover Anywhere Mobile iPhone Apps

Search

Just type it in• We search title, locality and

the description of the place

Page 23: Discover Anywhere Mobile iPhone Apps

Nearby Me

What’s Nearby• One click to see what’s

nearby me, independent of Theme or Event/Listing status

• Only Events in the next two weeks shown

• Listings can be marked not to show on this page

Page 24: Discover Anywhere Mobile iPhone Apps

Weather

Page 25: Discover Anywhere Mobile iPhone Apps

Itinerary Planning

“What am I going to do?”• What’s Nearby shows

what’s nearby this listing• Add to Favorites (and

Remove from Favorites) maintain my trip itinerary

Page 26: Discover Anywhere Mobile iPhone Apps

Itinerary Planning

What’s Nearby• Rather than showing what’s

nearby the visitor, it’s shows what’s nearby a place

• Answers “I’m going to the theatre tomorrow, where can I eat?” questions

• Star indicates listing is a favorite

Page 27: Discover Anywhere Mobile iPhone Apps

Itinerary Planning

My Favorites• My Favorites is your visitors

trip plans

Page 28: Discover Anywhere Mobile iPhone Apps

Coupons

Special Offers• Get your coupons and offers

out to your visitors• Premium feature (additional

charge)

Page 29: Discover Anywhere Mobile iPhone Apps

Coupons

Built for your DMO• Alphabetical or by Distance• Works with your existing

Coupon database• Can live display coupons

from your website as if they’re part of the app

• Automatically display based on proximity

Page 30: Discover Anywhere Mobile iPhone Apps

Tours

Another way to organize data• Tours are suggestions of

what visitors can be doing – “historic sites”, “bar crawl”, “beaches”, …

• Tours can trigger video or audio based on proximity

Page 31: Discover Anywhere Mobile iPhone Apps

Social Media

• Twitter: your destination’s twitter feeds

• Share My Trip: post text and photos to Facebook, Twitter, Twitpic and Flickr

• Facebook: integrates m.facebook,com (not shown)

Page 32: Discover Anywhere Mobile iPhone Apps

Social Media

Twitter• Based on a Twitter list you

provide

Page 33: Discover Anywhere Mobile iPhone Apps

Twitter• Get your – and your

destination partner’s – message out to your visitors

• The reply button (lower right) lets your visitors talk back to you!

Page 34: Discover Anywhere Mobile iPhone Apps

Social Media

Twitter• Response to the visitor are

highlighted• The visitor gets a

notification from within the app whenever anyone responds to them

Page 35: Discover Anywhere Mobile iPhone Apps

Social Media

Share My Trip• Let visitors share photos

and text with the friends and social networks

• Type, click and press Done• We can add #hashtags and

URLs to messages to brand your destination and spread the message

Page 36: Discover Anywhere Mobile iPhone Apps

Social Media

Networks• DAM will broadcast your

messages to Facebook, Twitter, Twitpic and Flickr

• More to come in the future

Page 37: Discover Anywhere Mobile iPhone Apps

Social Media

Facebook• Photos are sent to a

Destination branded photo album on the user’s account

• Text is sent to the user’s status wall

Page 38: Discover Anywhere Mobile iPhone Apps

Social Media

Twitter• Text is sent to the user’s

Twitter account• Photos are sent to Twitpic• Geolocation feature lets

users share there location through social media

Page 39: Discover Anywhere Mobile iPhone Apps

Social Media

Flickr• Photos are uploaded to

Yahoo’s Flickr photo sharing service

Page 40: Discover Anywhere Mobile iPhone Apps

Social Media

Facebook• Facebook is integrated

through their mobile optimized site, m.facebook.com

Page 41: Discover Anywhere Mobile iPhone Apps

Contact Us

• Give us a call and we’ll arrange a Web demo• United States:

Call Julie @ [email protected]

• Canada:Call Joanne @ [email protected]