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Digital Participation in Scotland
Claire MackChair – Digital Participation Scotland Network
Digital Participation - Background
National Plan for Digital Participation
Scotland’s Digital Participation StrategyDigital Inclusion – Digital Life Skills – Digital Media Literacy
Scottish Government Devolved Administration
Digital Inclusion
stakeholders
Digital Life Skills
stakeholders
Digital Media Literacy
stakeholders
Chair of DPS Network
Information flow and development process Scotland Digital Participation Strategy
Opportunities for
Consolidation
Current Key Activities
Target GroupsPriorities
Collator / Author
Contributors
Owner
Digital Participation Scotland Network Co-ordinators
Result
Opportunities for new
initiatives
Support for wider SMP
local targeted outreach to
support SMPKey Actions
Current activities map showing gaps/overlapsResearch / Literature review
Key information
Digital Participation in Scotland
Remit of ‘Hub’
Hub is Digital Participation Network Scotland – DPSN
A collaborative, knowledge centre
To ensure that any issues specific to Scotland are raised with the larger Consortium
Will make impact via bringing people and issues together at events and round table meetings, speaking platforms etc
Actively seeking partners for projects such as SSD, Glasgow, Home Access Initiative
Digital Participation in Scotland
Key Thoughts
•Digital Participation can help achieve all of the Scottish Government’s strategic objectives
•Lots of good work going on – requires joining up to be greater than the sum of its parts
•The societal costs of doing nothing are greater than the investment required at this point in time
•Digital skills should be considered the ‘3rd Literacy’ alongside reading and writing
Digital Participation in Scotland
Self-excludedIt’s not for me – 37% Don’t need it at home – 5%
Digital Participation in Scotland
Self-excludedIt’s not for me – 37% Don’t need it at home – 5%
Retired Over 65
Digital Participation in Scotland
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
All TV
Digital TV
All internet
Mobile, any
3G mobile
Mobile broadband
FacebookMBB
Digital TV
3G
Internet
Mobile
All TV
Take Up - Communications Technology Adoption
Digital Participation in Scotland
78% 75% 75% 73%
37% 36% 38% 36% 41%
36% 36% 38% 35% 38%
35% 35% 42%30% 25%
34% 34%36%
26% 36%
22% 22%
16%
29%
16% 16%
18%
16%11% 11%
13%
10%7% 7% 3%
8%
7%
78%
17%
13%11%
UK England Scotland Wales N Ireland
Health
Public/ civic
Leisure information
News
Entertainment
Social Networking
Work/ studies information
Transactions
Communication
IN13/14 – Could you please tell me f rom this list the types of things you currently do using the internet, and how of ten you do each? (Prompted responses, multi-coded)Base: All adults aged 16+ who use the internet at home or elsewhere (1282 UK, 831 England, 150 Scotland, 143 Wales, 158 Northern Ireland). Signif icance testing shows any dif ference any nation and the UK.Source: Ofcom research, f ieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009
Types of activities carried out at least once a week
Digital Participation in Scotland
31%
46%
49%
44%
44%
5%
5%
8%
5%
5%
64%
47%
43%
50%
49%
1%
1%
2%
2%
0% 20% 40% 60% 80% 100%
N Ireland
Wales
Scotland
England
UK
Done this Interested in doing this Not interested Don't know
IN23A – I’m going to read out a number of things people might do online. Please tell me for each one I read out if you’ve done i t, or you’d be interested in doing it, or not interested. (prompted responses, single coded)Base: Adults aged 16+ who use the internet at home or elsewhere (1282 UK, 831 England, 150 Scotland, 143 Wales, 158 Northern Ireland). Signif icance testing shows any dif ference between any nation and the UK.Source: Ofcom research, f ieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009
Experience of and interest in setting up a social networking site
