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Michael McFadden, President, Mac Marine Inc. (for the Feinstein Group of Companies)
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PRESENTED BY MIKE MCFADDEN, MAC MARITIME, INC. September 4, 2013.
BELIZECRUISE SEMINAR
“The Cruise Industry – a Global and Regional Perspective”
PRESENTATION AGENDA
Global Cruise Perspective
Caribbean Regional
Perspective
Focus on Belize
Cruise Line Perspective
Strategy
Conclusion
BREAwww.breanet.com
GLOBAL PASSENGERS
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 09 10 110
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Asia Europe North America
Pa
sse
ng
ers
('0
00
)
BREAwww.breanet.com
GLOBAL SOURCE MARKETS
North America is the principal source market for the global cruise industry. However its share is steadily declining as
the European steadily expands. The Rest of the World, principally Asia and
South America, are emerging rapidly.Region 1995 2000 2005 2006 2007 2008 2009 2010 2011
Million passengers
N. America 4.35 6.88 9.96 10.38 10.45 10.29 10.40 11.41 11.52
Europe 1.00 2.07 3.19 3.48 4.05 4.46 5.00 5.54 6.18
Sub-total 5.35 8.95 13.15 13.86 14.50 14.75 15.40 16.95 17.70
RoW 0.37 0.78 1.21 1.29 1.37 1.45 2.18 2.25 2.91
Total 5.72 9.73 14.36 15.15 15.87 16.20 17.58 19.20 20.61
% N America 76.0% 70.7% 69.4% 68.5% 65.8% 63.5% 59.2% 59.4% 55.9%
Including Russia and Eastern European countries outside the EU-25 and EEA.�
BREAwww.breanet.com
SHARE OF GLOBAL CAPACITY
RCCL;
24%
NCL; 7%MSC;
7%
Car-nival Corp
; 48%
Others; 14%
GLOBAL CAPACITY DEPLOYMENT
While the growth of bed-day capacity in the Caribbean haslagged behind Europe since 2005, it still exceeded the
growth in other North American markets.
The Caribbean also remains the largest destination market.
Regions 2000 Share 2005 Share 2011 ShareAvg. Ann . Growth
2005-2011
Cariibean 21,510,142 39.9% 21,450,239 27.8% 36,293,418 33.7% 9.2%
Bahamas 3,200,346 5.9% 4,397,472 5.7% 6,510,300 6.0% 6.8%
Canada/New England 1,107,689 2.1% 1,174,160 1.5% 1,918,103 1.8% 8.5%
Bermuda 988,391 1.8% 1,329,274 1.7% 1,914,886 1.8% 6.3%
Alaska 4,197,332 7.8% 6,417,134 8.3% 6,652,200 6.2% 0.6%
Hawaii 857,930 1.6% 2,907,444 3.8% 2,193,986 2.0% -4.6%
Mexico West 2,680,934 5.0% 5,759,636 7.5% 3,514,152 3.3% -7.9%
Europe 10,021,757 18.6% 15,256,353 19.8% 30,467,166 28.3% 12.2%
All Other 9,298,296 17.3% 18,539,244 24.0% 18,166,167 16.9% 6.3%
Total 53,862,817 77,230,956 107,630,378 5.7%
Source: CLIA
CRUISE INDUSTRY TRENDS
Constrained by ships (supply),not passengers (demand)
High levels of repeat clienteledemand different experiences
Major deployment factors are: PASSENGER DEMAND
YIELDS
Opportunities for portsare increasing worldwide
SATURATION OF TRADITIONAL PORTS AND REGIONS
Controlled by a handful of US based profitable operators…but it is no longera US passenger industry
Weather LINES ARE EXTENDING INTO WINTER SAILINGS
Generally recession resistant by CONTROLLING AND REDUCING COSTS
SHIFTING CAPACITY BETWEEN LONGER AND SHORTER CRUISES
HAVE ROOM TO OFFER DISCOUNTING AND STAY PROFITABLE
NEW SHIP INTRODUCTIONS
2012
AIDA 2,174
CCL 3,690
Celebrity 2,850
Costa 3,012
Disney 2,500
MSC 3,502
Oceania 1,260
718,988
AIDA 2,174
Princess 3,600
NCL 4,000
Hapag-Lloyd
516
Ponant 264
2013
510,554
TUI 2,500
Princess 3,600
NCL 4,000
Costa 3,700
RCI 4,100
Viking O
950
2014
618,850
AIDA 3,250
P&O 3,611
TUI
2,500
AIDA 3,250
HAL
2,600
CCL
4,000
Viking O
950
2015/16
720,161
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1427
1782
1464
18332098
2077 2200
2703 27142845
34563379
3298
AVERAGE CAPACITY OF NEW SHIPS
CARIBBEAN REGIONAL PERSPECTIVE
Eastern
6.7 mm44%
Bahamas
2.0 mm13%
Southern
3.5 mm23%
Western
5.0 mm33%
CARIBBEAN HOMEPORTS & INTERPORTS
SANTO DOMINGO SAN JUAN
LA ROMANA
BARBADOS
MARTINIQUE
COLON
CARTAGENA
ST. THOMAS USVIBELIZE
TOP 12 CRUISE PORTSPAX VOLUME
2010 2011
Bahamas 3,809,807 4,161,269
Cozumel 2,971,771 2,871,097
US Virgin Islands 1,597,178 1,887,096
St. Maarten, DWI 1,512,618 1,656,159
Cayman Islands 1,245,461 1,401,495
Puerto Rico 1,185,780 972,000
Jamaica 908,822 971,920
Belize 764,628 724,544
Barbados 745,175 619,054
Antigua/Barbuda 557,030 606,485
Aruba 570,405 599,973
Cartagena 401,008 493,802
All Destinations
Western Caribbean
Southern Caribbean
Eastern Caribbean
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00
Average Passenger Expenditures by Region ($US), 2012 Cruise Year
Average Passenger Expenditures ($US), Eastern Caribbean, 2012 Cruise
Year
St. Maarten
U.S.V.I.
Puerto Rico
St. Kitts
Eastern Caribbean
All Destinations
Dominican Republic
British Virgin Islands
Antigua
Bahamas
Turks & Caicos
Dominica
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 $200.00
Average Intransit Passenger Expenditures ($US), Western
Caribbean, 2008-2009 Cruise Year
Columbia
All Destinations
Cayman Islands
Western Caribbean
Belize
Costa Rica
Honduras
Nicaragua
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00
TOP 12 CRUISE PORTS BY PAX SPENDING
(2009/2010)
TREMENDOUS ECONOMIC IMPACTPer Passenger, $ US Dollars
Bahamas 84
Cozumel 104
US Virgin Islands 198.25
St. Maarten, DWI 147.5
Cayman Islands 95.7
Puerto Rico 100.5
Jamaica 93.00
Belize 87
Barbados 69
Antigua/Barbuda 72
Aruba 87.00
Cartagena 90
Average $102.33
PORTS DEVELOPED BY CRUISE LINESPAX VOLUME
2010 2011 CL
Labadee (Haiti) 482,077 411,687 RCI
Half Moon Cay 400,188 398,309 CARN
Coco Cay 345,654 350,654 RCI
Grand Turk 322,012 344,837 CARN
Roatan (Honduras) 310,252 317,482 CARN & RCI
Princess Cay 278,531 276.581 CARN
Great Stirrup Cay 192,696 207,942 NCL
Castaway Cay 90,377 99,446 DISNEY
Falmouth (Jamaica) N/A 300,000 RCI
Amber Cay, DR Constr Constr CARN
SELECTING A HOMEPORTOR PORT OF CALL
THE CRUISE LINE’S PERSPECTIVE
HOMEPORT
Port Costs and Efficiencies
Airlift
Airport/Seaport Connection
Dedicated Terminal Facilities for HP
Security – ISPS
Hotel Capacity – Pre & Post
Geographic Location - Fuel
TRANSIT/PORT OF CALL
Welcoming to Passengers & Crew
Attractive, Clean & Safe
Cost
Quality & Variety of Shore Excursions
Multi Lingual Guides
Activities for “Independent Passengers”
TRANSIT/PORT OF CALL (CONTINUED)
Efficient & Courteous Taxi Service
Water Taxi & Shuttle Service Options
Geographic Proximity to Homeports - Fuel
Thank you!
PRESENTED BY MIKE MCFADDEN, MAC MARITIME, INC. February 13th, 2012.