Connected Mobility: The Digitalization Perspective

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Connected Mobility: The Digitalization Perspective.

How Digitalization is disrupting Mobility.

December 10, 2015. Verkehr aktuell, TUM. Steffen Schaefer, Siemens AG.

© Siemens AG 2015 All rights reserved. Steffen Schaefer – Siemens Mobility Division

Agenda

• Why should we connect mobility services?

• The traveler’s view

• Mobility platforms as a digital infrastructure

• Digitalization in Mobility industries

• Summary


Mobility is fundamental to modern life…

Individual motor car traffic and Public Transport are

the most popular transport modes.

Modal share (by number of journeys):

• Berlin:

• Paris:

• Rome:

• Chicago:

Urban mobility demand is expected to triple by 2050

source: LTA Singapore. http://www.lta.gov.sg/ltaacademy/doc/J11Nov-p60PassengerTransportModeShares.pdf

Individual motor car traffic Public Transport

32% 26%

63%

59%

32% 62%

20%

16%

http://www.lta.gov.sg/ltaacademy/doc/J11Nov-p60PassengerTransportModeShares.pdf




New mobility services have emerged, complementing

the classic transport modes.

Bike Sharing Car Sharing

Taxi Apps

EV Charging

Parking Payment Apps

Ride Sharing


Loads of mobility apps are available today.

Users ‘just need to download and register’.

How many apps will be

enough?

How do I find the right

app for my next trip?

Will all app providers deal

responsibly with my data?


Over the past years and months, mobility providers

have become more and more multi modal.

source: MVG

PT operators offer bike and car sharing

source: S-Bahn Berlin

Mainline rail operators offer

bike and car sharing

source: moovel

Automotive OEM sells PT tickets


Verkehrsverbund Berlin-Brandenburg has extended

their live map with multi modal transport data.

VBB Livekarte:

source: VBB http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show

http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show


Travelers want real time information for all mobility

services - through one app or web site.

Schaufenster Berlin Brandenburg:

integration of real-time information from 15 service providers

Demo-App to demonstrate functionality –

Siemens focus is B2B platform


Travelers want to plan intermodal trips - optimized by

travel time, cost, distance or CO2 emissions.

Schaufenster Berlin Brandenburg:

intermodal route planning for road, PT, walk, and bike –

based on real-time information


Travelers also want to book cars, taxis, bikes or buy

tickets from the same app.


The traveler also wants cashless payments and

one invoice at the end of the month for all services.

No cash during the journey

Guaranteed Best Price

One clearly laid-out invoice for all

mobility services

Payment relationship with just one

trusted partner

Data privacy assured through one

trusted mobility provider


Mobility providers want to manage service

subscriptions and share the revenue.

• Management of partner and service

subscriptions, product bundling

• Clearing and reconciliation of collected

revenues between the B2B partners

• Efficient load management due to

flexible pricing options, according to a

region’s transport strategy


For the Open Mobility Berlin project Siemens has

integrated data from some 15 different providers.

EV charging

Taxi

Car Sharing

Parking

Road Traffic

Public Transport

Bike Sharing

1.500 free floating

1.000 station-based

car sharing

vehicles

1.000 fixed detectors

1000s of floating cars

1.200 metro stations

160 urban rail stations

1.300 bus stops

400 tram stops

70.000 public spaces

18.200 private spaces

150 charging stations

1.500 station-based

bikes

7.600 taxis

https://www.google.de/url?q=http://www.vmzberlin.com/viz&sa=U&ei=Hw9eU8y4PM6HyAOpx4C4CQ&ved=0CDIQ9QEwAg&usg=AFQjCNHUBp-iIX0MbGRHg0qj99pj1f40YA


In a Mobility as a Service (MaaS) model mobility

services are bundled similar to Telco products.

150 € / month

65 € / month

105 € / month

Professional

Student

Family Car Leasing

Premium parking

Public Transport

120 min car sharing

Public Transport

free bike sharing

2 days car sharing PT family ticket

180 min city parking

Free EV charging

School bus

…


Finland is very advanced in driving the Mobility as a

Service (MaaS) thinking.

source: TEKES Finland


An integration platform is a straightforward way to

connect mobility services from various providers.

Integration Platform (open)

Service

Operator

#1

Service

Operator

#n

Service

Operator

#1

Service

Operator

#n

Mobility

Retailer

#1

Mobility

Retailer

#n

Mobility

Retailer

Service

Operator

#1

Service

Operator

#n

Point-to-Point integration

between Retailer und Operator

Proprietary integration led by

one Retailer

Open marketplace for multi

modal mobility services

Mobility

Retailer

#1

Mobility

Retailer

#n

Integration Platform (closed)


Siemens has created an integration platform which

combines mobility services from various operators.

B2B Platform Services

Consumer App and Portal

• Real-time and schedule transport information

• Multimodal journey planning and reservations

• Ticket fulfilment and journey transactions

• Accounting, B2B clearing, revenue sharing

• Management of partners and services

• Customer Self Care, Travel Preferences

• Consumer Invoicing, Revenue Collection

Mobility

Retailers

B2B

Platform

Operator

Service

Operators

Travelers

…

Integration

Platform


The integration of mobility services results in a

complex system of systems.

Digital

Maps

)

Traffic

Management

Car

sharing

Main Line

Rail

Public

Transport

Bike

sharing

Parken

Serv

ice O

pera

tors

& C

on

ten

t P

rovid

ers

Inte

gra

ted

Mo

bil

ity P

latf

orm

Mo

bil

ity

Reta

ilers

Traffic

Management

Center

Map Services

Car

Sharing

Backend

Real-time

Schedule

Real-time

Schedule

Bike

Sharing

Backend

Parking

Backend

Main Line Control Center

PT Control Center

...

Mobility Services Map

Real-Time Information

Schedule Information Traveler Notification

Billing

Clearing

Partner Management

Service Management

Intermodal Routing

Mobility Analytics IMP Partner Billing Intermodal Reservations

Traveler Authentication

Journey Transactions

Invoice Preparation

Routing

Routing Services

Customer Care

Revenue Collection

Customer Care

Revenue Collection

Customer Care

Revenue Collection

Customer Care

Revenue Collection

Out Station Gateway Car OBU Bike OBU

Transport Information Journey Transactions Billing & Clearing Platform Core Intermodal Routing


Three major IT trends have a strong impact on the

digital infrastructure for mobility services.

Cloud Computing Mobile Internet Internet of Things

• further increase of mobile devices

... more types and form factors

... more in absolute numbers

• personal usage of mobile devices (unlike traditional computers) and individual set of apps

• ubiquitous broadband internet

• data gathering platform with built-in sensors

• precise positioning of user and display on map

• computational power, storage, middleware, or software applications provided over internet

• Clouds seamlessly scale to allow optimally configured systems for varying demand (e.g. morning and evening traffic peak times)

• Cloud services are provided in a pay-as-you-go manner, eliminating significant upfront investment

SaaS

IaaS

PaaS

• field devices, sensors, actuators, RFID tags, and (wireless) communication embedded in physical objects

... embedded in transportation infrastructure like rail tracks, interlockings, roads, bridges, tunnels, charging posts, traffic signals, variable message signs etc.

... embedded in vehicles using the infrastructure such as trains, rail cars, buses, trucks, passenger cars, bikes,


Free floating car sharing is a great example for a

Mobile Internet / Internet of Things application.

source: DriveNow

source: DriveNow

source: Continental


As physical and the digital world become more

intertwined, traffic peaks in the physical world

translate into peak usage of IT resources.

Before and during the trip,

travelers are generating an ever increasing number of IT transactions, by...

...looking up how busy

the road is, and

checking if there are

any known incidents?

...checking

public

transport

schedules,

based on

real-time data

...buying

electronic

tickets

...finding,

booking, and

driving a car

sharing vehicle

...hailing a cab

...renting

a bike


Cloud computing exactly caters perfectly for varying

demand throughout the day, week, and year.

passenger car volume during a typical day (Berlin)

PT passenger volume during a typical day (Bonn)

Daily load curves show

typical demand patterns

Holidays, schedule changes, adverse weather, accidents, or major events

can bring real-world traffic and non-scalable IT systems to a halt.

source: http://www.bonn.de/

source: http://www.stadtentwicklung.berlin.de/

http://www.bonn.de/

http://www.stadtentwicklung.berlin.de/


Integrating mobility services from various providers

is beneficial for Travelers, Mobility Providers, and

Public Authorities alike.

“Sustainability” oriented management of scarce resources to

support modal shift

Collaboration of Transport Operators to

provide multi modal end-to-end travel

services

Contract

management

Information &

Transaction

Billing,

Payment and

Clearing

Contract

management

Information &

Transaction

Billing,

Payment and

Clearing

City / Public

Authorities

Mobility

Providers

3

2

Integrated and easy-to-use multi-modal

mobility services

Travelers

1


Digitalization in Mobility industries is highly

disruptive, enabling new services and business

models.

• Urbanization, Sharing Economy, and Autonomous Driving are key trends for Mobility

Mobility as a Service (MaaS) is the model of the future

Integration of mobility services is beneficial for all stakeholders

• Digitalization is highly disruptive to the existing Mobility ecosystem

Mobile Internet, Internet of Things, and Cloud Computing bring real value

a scalable mobility platform will form the backbone of digital infrastructure

• New players like Car2Go, DriveNow, Google, Uber, Tesla are leveraging these

technologies heavily, and are already making impacts

completely new services and business models are emerging

• Traditional players like main line and public transport operators, old-school Automotive

OEMs, taxi companies, road authorities, etc. are risking to be left behind

• Transport policies need to be adapted to create a suitable framework and ecosystem


Thank you for your attention

Steffen Schaefer

Senior Principal Mobility IT Solutions

Siemens AG

[email protected]

mobile: +49 174 177 0667

mailto:[email protected]