Concertforthe Troops Executive Summary

www.concertforthetroops.com

The People’s Concert & Superstar Eventsproudly present

IN HONOR OF THE LEGACY OFBOB HOPE

AND HOLLYWOOD’S HONORARY MAYOR,

JOHNNY GRANT


Here’s what we do! Proceeds from the event will go directly to the USO.

Ontario USOPalm Springs USO


About the Producer: The People’s Concert

Since 1998, The People’s Concert has worked on over 100 events per year and we have a rich history of fundraising and event production, often working side by side with the City of Los Angeles. Our first event took place in 1998, when Mayor Richard Riordan called upon us to help the unfortunate victims of Hurricane Mitch. Subsequent notable events include: benefits for The Los Angeles County Firefighters Memorial, The Stop Foundation, and The Manny Mota Foundation.

The People’s Concert is also a proud founder of The Long Beach Crime Prevention Fair that runs annually at The Queen Mary, now at the helm of the Long Beach Police Department, other events include, Oscar Night America Los Angeles, the only sanctioned event in L.A. by the Academy of Motion Pictures.

Fred ZermenoCo-Founder of The People's Concert (213) 219-1060


Each year, The USO - Greater Los Angeles Area (Bob Hope Hollywood USO at LAX, USO at Ontario International Airport and USO Lounge at Palm Springs Airport) will serve 60,000 Servicemen and Women as they leave the U.S. to defend us, or arrive back home from active duty.

The USO operates without subsidies from the U.S. Government. We need your support to keep this vital bridge going strong.

The Concert For the Troops, produced by LA-based The People’s Concert and Superstar Events, is a non political charity concert with event proceeds (after expenses) going directly to The USO - Greater Los Angeles Area.

80,000 projected event audience, worldwide media coverage in print, radio, TV and internet.

Sponsor visibility is guaranteed Positive brand association with the Greater Los Angeles Area USO Attractive key demographic audiences for any Sponsor Sponsor’s Rights and Benefits professionally managed by Superstar Events using

extensive event success metrics 2,500 Servicemen and Women (active and retired) invited guests

About The Event


A Highly ValuableMarketing Opportunity

We offer Sponsors a global reach and

audience primarily in the 18-29 and 30-44 age ranges

• consumer products companies• sports marketing• athletic apparel manufacturers and retailers• automotive companies• entertainment• vacation & tourism• real estate & mortgage• fashion• food & beverages• mobile technologies• computers• gaming systems• consumer finance companies


PRESS CONFERENCES, PRE-EVENT CELEBRATIONS, KICKOFF PARTY • American Forces Network •Time Warner (Television Sponsor)•KNLA Channel 27•Los Angeles Times ½ page ads every other week for two months•Eastern Group Publications-1 ad per week on all 10 papers for two months•Montebello Comet, Eastside Sun, Northeast Sun, Monterey Park Comet,•Chronicle, Bell Comet, City of Commerce Sun•La Opinion ½ page ad every other week for two months•Ad FX Media Southern California Two Trucks: 60 miles digital ads - 5 days per week for two full months of advertising•W Radio 690 AM 85,000 watts-2 full months of advertising•KNX 1070 AM – KFWB 98 NEWS – KEARTH 101 FM – JACK FM 50,000 watts Sponsors – •Two full months of advertising•Los Angeles News Group-two ads per week on all 8 papers•Pasadena Star News, San Gabriel Tribune, Whittier Daily News, •Impacto USA, Daily News, Long Beach Press Telegram•HOY Newspapers, Los Ángeles based Latino Paper

Media Buy Details:Campaign will include

RADIO – PRINT – TELEVISION - INTERNET


Talent List is in final stagesof confirmation.


Four Star General Sponsorship

375K

Colonel Sponsorship 125KMajor Sponsorship 50K

Captain Sponsorship 25KLieutenant Sponsorship 10K

Three Star General Sponsorship 250K

Five Star General Sponsorship

500k

Customized packages available


Five Star GeneralUnderwriters & Title Sponsors: $500kUnderwriter Sponsors will participate in every facet of the event.

Total Sponsorship Package Includes: • Lead presence in all Media (radio, print, signage & Internet) as official

“Concert Presenter”.• Solicitation Booth at every Coliseum entrance.• Public Relations participation and Concert Signage: Stage Left, Right,

Center stage and External sides of Coliseum walls. • Advertisement Opportunities: 20 (30 Second Commercial Spots) • Back Stage Photo Opportunities. • 200 Tickets to the event, 50 VIP passes.• Pre and post ceremonies with sponsor mentions and banner presence.


Total Sponsorship Package Includes: • Solicitation at alternating Coliseum entrances.• Logo presence in all media (radio, print, outdoor, Internet)• Public Relations participation and Concert Signage: Stage Left, Right

and External sides of Coliseum walls. • Advertisement Opportunities: 15 (30 Second Commercial Spots)• Stage announcements. • Back Stage Photo Opportunities. • 135 Tickets to the event, 35 VIP passes.• Pre and post ceremonies with sponsor mentions and banner presence.

Four Star General$375K


Total Sponsorship Package Includes: • Solicitation booths at alternating Coliseum entrances.• Logo presence in all media (radio, print, outdoor, Internet)• Public Relations participation and Concert Signage: Stage Left, Right

and External sides of Coliseum walls. • Advertisement Opportunities: 10 (30 Second Commercial Spots)• Stage announcements. • Back Stage Photo Opportunities. • 100 Tickets to the event, 25 VIP passes.• Pre and post ceremonies with sponsor mentions and banner presence.

Three Star General$250K


Total Sponsorship Package Includes:• Solicitation booths at alternating Coliseum entrances.• Logo presence in all media (radio, print, outdoor, Internet).• Concert signage and public relations participation: stage presence,

external sides of Coliseum walls. • Advertisement Opportunities: 6 (30 Second Commercial Spots)• Stage announcements. • Back stage photo opportunities. • 70 Tickets to the event, 15 VIP passes.• Pre and post ceremonies with sponsor mentions and banner

presence.

Colonel$125K


Total Sponsorship Package Includes:• Solicitation booth at Coliseum.• Logo presence in select media (print,

outdoor and Internet).• Concert signage and public relations

participation: external sides of Coliseum walls.

• Stage announcements. • 20 Tickets to the event, 5 VIP passes.• Pre and post ceremonies with sponsor

mentions.

Captain $25K

Major$50KTotal Sponsorship Package Includes:• Solicitation booths at alternating Coliseum

entrances.• Logo presence in all media (print, outdoor and

Internet). • Concert signage and public relations

participation: external sides of Coliseum walls.• Stage announcements. • Advertisement Opportunities: 3 (30 Second

Commercial Spots)• Back stage photo opportunities. • 45 Tickets to the event, 7 VIP passes.• Pre and post ceremonies with sponsor

mentions and banner presence.


Lieutenant $10K

Total Sponsorship Package Includes:• Logo presence in select media (print, outdoor and Internet).• Concert signage and public relations participation: external sides of Coliseum walls. • Stage announcements. • 15 Tickets to the event.• Pre and post ceremonies with sponsor mentions.


“The USO Greater Los Angeles has been in the front lines for years supporting our troops with care and compassion. I acknowledge the work this non-profit organization does as it dedicates itself to comforting the troops as they arrive and leave to their destinations world wide.

The Concert for the Troops, to be held on July 4, 2008, will be a great event that will benefit this organization.”

Gil Cedillo, State Senator22nd District California Legislature

“A grateful salute to all participants in ‘Concert for the Troops.’ The proceeds will help assure that our USO Centers in the Greater Los Angeles Area continue to provide comfort and assistance to some 60,000 American military personnel and their families each year.” Michael R. S. TeilmannExecutive DirectorThe USO - Greater Los Angeles Area, Inc.

Testimonials

“The music and patriotic spirit of support from this “Concert for the Troops” is as important to our servicemen and women as is the successful completion of their mission. Your support will enable our USO Centers to provide all the comforts and “a touch of home” to our brave young American warriors as they travel to duty stations around the globe.”

Richard Musella, Chairman of the Board of DirectorsThe USO - Greater Los Angeles Area, Inc.


Contributions go toThe Concert for the Troops to benefit:

The USO - Greater Los Angeles Area, Inc. a non-profit organization, 501(c)(3)

Federal ID # 95-2302811

Sponsorship contributions may be tax deductible.Consult your tax advisor.

You can help!

THE CONCERT FOR THE TROOPSc/o Superstar Events

9911 West Pico Blvd. 8th Floor, Los Angeles, CA 90035

(T/F) 1.888.869.8882 www.concertforthetroops.comwww.superstarevents.net


To Honor, To Support, To Entertain…

In the Spirit of Bob Hope

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Concertforthe Troops Executive Summary